Multi-Channel Advertising Data Analytics

Marketing Analytics Project to present to team Overview Welcome! This assignment simulates a real-world scenario where you need to unify and analyze multi-channel advertising data. Your mission: Transform raw advertising data from three major platforms into actionable insights through a unified data model and compelling visualizations. Data Files [login to view URL] - Facebook advertising metrics [login to view URL] - Google Ads campaign data [login to view URL] - TikTok advertising engagement Requirements 1. Data Setup Upload all three CSV files to a cloud database of your choice Create an additional table that unifies data from these 3 tables 2. Dashboard Create a one-page dashboard visualizing the integrated data. Include key metrics and insights you find relevant for cross-channel performance analysis. Deliverables Link to live dashboard (required) Link to video where you walk throught the dashboard and describe the choice of widgets (required) Submission Evaluation We'll assess compelling visualization, technical execution, data accuracy, visualization quality, and insights generated

Project ID: 40490668