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CRM & MarTech Lead Remote | Freelance | 6+ Years Experience We’re looking for a CRM & MarTech Lead to own customer lifecycle strategy across acquisition, engagement, retention, reactivation and loyalty. You’ll work at the intersection of CRM, customer data, MarTech, analytics and growth, partnering with Marketing, Data, Engineering and Product teams to turn business objectives into scalable, measurable CRM programs. What You’ll Do • Own CRM & lifecycle strategy and build a roadmap aligned with business goals. • Design journeys across onboarding, engagement, retention, churn prevention and win-back. • Build segmentation, personalization and automated lifecycle campaigns. • Manage and optimize CRM/MarTech ecosystem integrations. • Partner with Data & Engineering on Customer 360, identity resolution, data quality and audience activation. • Define event tracking, customer attributes and data requirements. • Drive Email, SMS and other omnichannel CRM programs. • Establish A/B testing, control groups and experimentation frameworks. • Improve marketing attribution, conversion tracking and campaign measurement. • Translate business requirements into technical requirements and actionable user stories. • Lead initiatives from discovery → implementation → measurement → optimization. Technology Exposure • CRM: Braze, Salesforce Marketing Cloud, Iterable, CleverTap, MoEngage • CDP: mParticle, Segment • Data: Azure, Snowflake, BigQuery, Redshift • Analytics: GA4, Amplitude, Looker, Power BI • Activation: Census / Reverse ETL • Tracking: Google Tag Manager, UTM & event tracking • Channels: Email, SMS, Push, WhatsApp What We’re Looking For • 6+ years in CRM, Lifecycle Marketing, Marketing Automation or MarTech. • Hands-on experience with an enterprise CRM platform. • Strong understanding of lifecycle, segmentation, personalization and journey orchestration. • Working knowledge of SQL, APIs, data pipelines and event tracking. • Understanding of CDP, Customer 360, data warehouse and identity resolution concepts. • Experience with GA4, Amplitude or similar analytics platforms. • Strong understanding of attribution, experimentation and CRM measurement. • Ability to work with Marketing, Data, Engineering and Product teams. • Strong stakeholder management, communication and problem-solving skills. Nice to Have • Google Consent Mode / Consent Management experience. • Customer 360 and identity resolution projects. • Incrementality and experimentation experience. • Retail, e-commerce, subscription, membership or consumer business experience. • MarTech transformation leadership experience. • AI-driven personalization and automation exposure. Perks & Benefits • Competitive compensation. • Remote / flexible working. • Learning, certification and professional development opportunities. • Exposure to modern MarTech platforms and technologies. • High ownership and strategic business impact. • Cross-functional and global collaboration. • Career growth opportunities. • Opportunity to shape CRM, Customer 360 and MarTech strategy. Screening Questions 1. Do you have 6+ years of hands-on CRM/MarTech experience, including ownership of lifecycle strategy and campaign execution? (Yes / No) 2. Have you independently built and managed automated customer journeys using Braze, SFMC, Iterable, CleverTap, MoEngage, or a similar platform? (Yes / No) 3. Have you worked directly with Data/Engineering teams on customer data, SQL, CDP, event tracking, attribution, or MarTech integrations? (Yes / No) Interested? Please apply with your CV and a brief overview of your relevant CRM/MarTech experience.
Project ID: 40658850
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16 freelancers are bidding on average ₹55,066 INR for this job

In a digital world where customer relationships and data are increasingly paramount, I believe my cross-functional expertise would be of tremendous value to your CRM & MarTech Strategy needs. With a focus on ANGULAR, C#(.NETCORE) MVC development and a concrete understanding of SQL at the heart of my skillset, I have successfully built and managed complex web applications that require sophisticated handling and integration of disparate data sources – an essential competency in delivering impactful CRM strategies. Aside from my strong technical abilities, my career path has also seen me develop excellent communication skills which crucially align with your project's teams: Marketing, Data, Engineering, and Product. This ingrained aptitude for effective stakeholder management has consistently supported me in translating complex technical requirements into actionable user stories – a feat essential for aligning your business objectives with a scalable, measurable roadmap. Additionally, over the course of multiple projects, I have become comfortable working with different CRM platforms such as those you mentioned; Braze, Salesforce Marketing Cloud, Iterable, CleverTap, MoEngage. In conclusion, partnering with me on this project offers you an opportunity to leverage both my technical and interpersonal competencies as I help shape your CRM strategy to meet the business goals behind acquisition,Pitch: engagementRetention ReactivationReactivationReactiva
₹56,250 INR in 7 days
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I can help design customer journeys across onboarding, engagement, and retention for your CRM strategy. My first step will be to outline a roadmap that aligns with your business objectives and confirm the specific CRM platform you are using, like Salesforce Marketing Cloud or Iterable. Based in Toronto, Canada, I work efficiently and am always available for quick communication.
₹37,500 INR in 7 days
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As an experienced Full Stack Developer and Software QA Engineer, I bring to the table not only a strong command on the technical aspect of your CRM & MarTech strategy but also a deep understanding of the business and user experience components involved. My proficiency with SQL, APIs, data pipelines, and event tracking aligns perfectly with your requirement to work with Data and Engineering teams on customer 360, identity resolution, data quality, and audience activation. Moreover, my expertise in Manual Testing and functional testing adds value by ensuring smooth transition from discovery to implementation to measurement to optimization as you've outlined throughout the project description. Over my 6+ years in the industry, I have successfully owned multi-faceted projects similar to yours involving UI/UX design, frontend/backend development, API integrations, database management and testing. This journey has rendered me confident in my problem-solving abilities, attention to detail, clear communication skills as well as provided me with a practical approach towards building fast, secure, responsive and maintainable products. All these skills combined make me well equipped to meet the specific needs of your project.
₹56,250 INR in 12 days
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Hi there, Imagine a world where your customer journeys are not just smooth but truly engaging. With over six years in CRM and MarTech, I've helped brands design seamless paths that boost acquisition, retention, and loyalty. I can confidently say I know how to align lifecycle strategies with business goals. I noticed you’re looking for someone to build automated, user-friendly campaigns across various channels. I'm all about creating integrated experiences that feel personal and connected, whether it’s email, SMS, or push notifications. I specialize in optimizing CRM ecosystems and have hands-on experience with platforms like Braze and Salesforce Marketing Cloud. I’m committed to fast communication and quick turnarounds, ensuring every detail is covered. Let me know if you are available for a quick chat! Regards, Wonita
₹37,500 INR in 7 days
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Hi, I can lead CRM and MarTech initiatives across lifecycle strategy, segmentation, automation, customer journeys, analytics, attribution, and omnichannel campaigns. I’m comfortable translating business goals into technical requirements and working with CRM, APIs, data, tracking, and marketing automation teams. 1. Which CRM/MarTech platform is currently your primary system? 2. What is the first priority—lifecycle automation, Customer 360/data integration, or campaign performance optimization? if looking for expert then lets connect (expereince 7 yrs in development)
₹56,250 INR in 7 days
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I can help you create a robust CRM and MarTech strategy that drives customer engagement and loyalty. The focus on customer lifecycle management in your project resonates with me, especially the emphasis on onboarding and retention. I have over six years of hands-on experience with CRM platforms like Salesforce Marketing Cloud and have successfully designed automated customer journeys that enhance user engagement. Collaborating closely with data and engineering teams has allowed me to effectively manage integrations and optimize performance. Let's chat about your specific goals and how we can align them with a comprehensive roadmap. At the very least, you’ll get a free consultation to explore the best approach for your needs. Regards, Dean Saliegh I have done similar work: Modern Real Estate Investment Website
₹37,500 INR in 7 days
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I have around 10 years of rich experience in building email camapigns and work in CRM related database. I have experience in designing and segmenting the email campaigns
₹56,250 INR in 6 days
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I have worked on automated platforms like jio haptik conversational AI tool for chatbot creation. Have hands on experience on the data analysis using sql python and other in house tools. Have experience into creating ML modelling as well to support business decisions.
₹56,250 INR in 7 days
0.0
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Hello, I’m interested in helping you build and optimize a scalable CRM & MarTech strategy focused on customer acquisition, engagement, retention, reactivation, and loyalty. I can support your requirements around customer segmentation, lifecycle journeys, email/SMS campaigns, personalization, automation, campaign measurement, A/B testing, conversion tracking, and customer data requirements. I’m also comfortable translating business goals into clear, actionable requirements and coordinating with marketing, data, engineering, and product teams. My approach would be: - Understand your business goals and existing CRM setup - Map the customer lifecycle and identify key opportunities - Develop segmentation and personalized lifecycle journeys - Set up measurable campaign and experimentation frameworks - Improve tracking, attribution, and reporting - Continuously optimize campaigns based on performance data I’m highly organized, analytical, and focused on delivering measurable outcomes rather than just executing campaigns. I’d be happy to discuss your current CRM/MarTech stack, priorities, and the outcomes you’re looking to achieve. Best regards, Anshu
₹56,250 INR in 7 days
0.0
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Dear Client, We at Resonite Technologies are excited to submit our proposal for the CRM & MarTech Lead position. With a proven team of specialists boasting over 6 years of hands-on experience in CRM and lifecycle marketing, we are well-equipped to manage your customer lifecycle strategy effectively. Our approach focuses on creating scalable and measurable CRM programs that align with your business goals. We excel in designing customer journeys that enhance onboarding, engagement, retention, and reactivation. Our expertise includes building segmentation, personalization, and automated campaigns across various channels, ensuring a cohesive customer experience. We have extensive experience integrating and optimizing CRM/MarTech ecosystems, working closely with Data and Engineering teams to enhance customer data quality and audience activation. Our proficiency in analytics tools like GA4 and Amplitude, combined with a solid understanding of event tracking and marketing attribution, empowers us to drive impactful results. We are committed to delivering high ownership and strategic business impact while fostering cross-functional collaboration. Best regards, Karthik B Resonite Technologies
₹86,250 INR in 7 days
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my current job profile is alot similar to this job profile, i am an experienced customer retentions executive, expert and upsell and cross and retaining customer's business. understanding revenue scale and product quality.
₹56,250 INR in 7 days
0.0
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