Digital Marketing Expert

Digital Marketing Expert – Cosmesi Global We are looking for a proactive and results-driven Digital Marketing professional who can take ownership of Cosmesi Global's digital presence, brand visibility, and online growth across multiple channels. This is not just a website management role. We need someone who can combine digital marketing, SEO, content, e-commerce management, and paid advertising to help grow our brand, increase visibility, generate leads, and drive sales. Key Responsibilities Digital Marketing & Brand Growth Plan and execute digital marketing activities across all Cosmesi brands. Improve brand visibility, engagement, lead generation, and online sales. Ensure consistent branding, messaging, and positioning across all digital platforms. Identify and implement new growth opportunities through content, SEO, paid advertising, and marketplace channels. Shopify Website Management & Enhancement Manage and continuously improve our Shopify website. Upload and maintain product listings, collections, categories, banners, landing pages, and website content. Improve website structure, user experience, navigation, and conversion rates. SEO & Google Visibility Execute on-page and technical SEO activities to improve organic rankings. Optimize product pages, collection pages, blogs, metadata, schema, internal linking, and content. Manage and monitor Google Search Console and resolve indexing issues. Work towards ranking the website on Google for relevant cosmetic and personal care keywords. Build citations, backlinks, and other SEO assets to improve domain authority and search visibility. Local SEO & Google Business Profile Manage and optimize Google Business Profile. Improve local rankings through map listings, citations, reviews, and location-based SEO strategies. Ensure consistent business information across directories and online listings. Google Merchant Center & E-commerce Marketing Manage Google Merchant Center and product feeds. Ensure products are approved and properly synced for Google Shopping. Maintain product catalog accuracy across Shopify and marketplace channels. Support listing management and optimization on selected marketplaces. Meta Ads & Google Ads Assist in creating, monitoring, and optimizing Meta Ads campaigns. Support Google Ads campaigns including Search, Shopping, Display, and Remarketing. Track campaign performance and recommend improvements to improve ROAS and lead quality. Who We're Looking For ✅ Experience managing Shopify websites and product listings ✅ Strong knowledge of SEO, Google Search Console, Google Analytics, Google Merchant Center & Google Business Profile ✅ Familiarity with Meta Ads and Google Ads ✅ Experience with e-commerce and D2C brands ✅ Ability to track performance, analyze data, and drive growth ✅ Strong communication and project management skills ✅ Beauty, skincare, cosmetics, or personal care industry experience is a plus

Project ID: 40522168