We are needing a strategy for a retail client, specializing in Water Bottles / Juice / Detox drinks.
The brand is VITAL.
The reference is here: [login to view URL]
We are working on the rebranding and are doing the brand architecture.
There will be one single Facebook & Instagram page, whereby the sub-brands will sit under the motherbrand.
The objectives are :
1/ to promote the brand awareness
2/ to increase market share & promote sales
3/ to have more engagement with people
The new branding will focus on:
- Having one singular brand to promote all the products
- Tone of voice will be more human then informative, 1st person conversations
- Setting a new positioning: A sip of Life [in french: Gouter a la Vie]
What we imperatively need in the offer:
- creative ideas for the year 2021, ex. an idea for Water Day / Environment Day etc.
- improvements from the actual Facebook page [Vital Eau de Source]
- a roadmap calendar, which can be referenced by all stakeholders
- a good management tool which will suit our agency, the client as well as the community manager, ex. Hootsuite
- All other digital marketing tools/ideas/suggestions welcome!
The ideal person must have some great references in having promoted top quality brands in Digital Marketing.