End-to-End Digital Marketing Launch for Inkfolk.in (Print-on-Demand Streetwear Brand)

We are launching an eCommerce print-on-demand streetwear brand ([login to view URL]) and are looking for an experienced freelancer or agency to execute a complete end-to-end digital marketing launch. The objective is to build a strong subscriber base, drive prepaid orders, and implement a fully automated marketing system. This is a hands-on execution role, not a consulting or advisory project. The selected freelancer will be responsible for planning, implementing, launching, and optimizing all aspects of digital marketing. The client will only provide access to required platforms and fund the ad spend. Key Objectives Build email and SMS subscriber base Drive prepaid orders using coupon code SOCIAL12 (12% off prepaid orders) Set up complete marketing automation (AutoDM, email flows, retargeting) Launch and optimize paid advertising campaigns Establish a strong social media presence for launch Scope of Work 1. Funnel and Conversion Setup Create and implement high-converting popups or landing funnels Integrate email and SMS capture systems Configure and position the SOCIAL12 offer across the website Optimize homepage, product pages, and checkout for conversions Add prepaid-focused messaging and incentives 2. Social Media Management and Execution Platforms: Instagram (primary), Facebook Create 12–15 creatives (reels, static posts, carousels) Write captions and hashtag strategies Manage posting schedule (daily during launch period) Execute content publishing (not just drafts) 3. Paid Advertising (Meta Ads) Set up and manage complete Meta Ads campaigns Campaign structure should include awareness, engagement, conversion, and retargeting Perform audience targeting and creative testing Continuously optimize campaigns based on performance Note: Client will only fund the ad account. Full execution is the freelancer’s responsibility. 4. AutoDM and Chat Automation Implement Instagram AutoDM using tools such as ManyChat Create trigger-based flows (keywords or comments such as “INK” or “DROP”) Automatically send coupon code SOCIAL12 and website link Test and ensure full functionality 5. Email and SMS Marketing Automation Set up using tools such as Klaviyo or equivalent Required flows: Welcome series with coupon Abandoned cart recovery Browse abandonment Launch campaign broadcast 6. Influencer and UGC Execution Identify relevant micro-influencers in streetwear/fashion niche Conduct outreach and manage collaborations Ensure content delivery (reels/stories) Execution required, not just providing a list 7. Tracking and Analytics Set up Meta Pixel and Google Analytics Ensure accurate conversion tracking Provide weekly performance reports with key metrics Deliverables Fully implemented and live funnel system Active and managed social media accounts Live and optimized Meta ad campaigns Functional AutoDM automation Active email and SMS flows Influencer collaborations executed Tracking systems and performance reports Timeline Setup and implementation: 3–5 days Launch campaign: 10–14 days Ongoing optimization during campaign Performance Expectations Focus on subscriber growth, cost per acquisition, and conversion rate Continuous testing and optimization required Data-driven decision making Mandatory Requirements Must handle complete end-to-end execution Must not be limited to strategy or consultation Must be capable of independent execution with minimal supervision What is Not Acceptable Strategy-only proposals Providing creatives without publishing Ads setup without ongoing optimization Guidance-only engagement Preferred Qualifications: -------------------------------- Experience with fashion, streetwear, or eCommerce brands Strong understanding of Gen Z marketing trends

Project ID: 40404962