3 INSTRUCTIONS AND GRADING SCALE – INSTRUCTIONS ET
BAREME DE NOTATION
First of all, present with the following elements (14 points)
- the market
- your target
- your positioning
- your objectives
- your product
- your distribution
- your pricing
Then you will introduce your promotion plan (18 points) :
Regarding your promotion, you will be able to combine digital and non-digital tools.
Which traditional tools do you intend to use?
About your digital strategy, what are you planning?
Identify the digital tools that will enable your company to achieve its marketing and business
These tools can be very varied: setting up a website, creating mobile applications, using social
Don't forget to measure the impact of your actions!
Be imaginative !
All options are possible, as long as they are justified, relevant and properly explained.
Also take care of your slides and prepare your intervention!
The scoring will take these elements into account!