Marketing Strategy for Niche Ecommerce Website
$250-750 USD
Thanh toán khi bàn giao
Hello Freelancers,
I am searching for a digital marketing expert and/or marketing strategy consultant who can craft a perfect marketing strategy and execution plan for my niche e-commerce website.
Bidders should have a demonstrated history and hands-on experience with scaling brands.
Bidders should have proven ROI tracking for each scaling initiative.
Bidders should be extremely up-to-date with the latest marketing trends and techniques.
Below are the intended deliverables:
1) Create customer avatar (persona analysis)
• Definition of Target Group and sub-groups
• Identification of the values, emotions, and motivations under each group
• Measure the current perception of each brand from these segments (leverage survey campaign with AI)
• Define the expectation towards each Brand from each segment
• Persona Analysis for each Cluster and segment
• Expected features of “product/service”.
2) Conduct in-depth marketing assessment/plan
• Analysis of the current communication offered to the market
• Analysis of competition landscape
• Analysis of the Channel and Customer Interaction Tools
• Analysis of the Tools and Technology Architecture and Eco-System
• Analysis of the culture, foundations, organization
• As-Is mapping of current organization, processes and Architecture (in relation with Digital Readiness)
3) Conduct GAP analysis
• Identification of the To-Be Scenarios on the different areas of Services, Channels, Technology, Organization
• Gap-Analysis considering As-Is vs. To-Be
4) Prepare strategy actions
• Identify strategic actions for execution
• Identify ideal mediums/channels of communication along with strategy for execution
5) Devise a priority matrix for actions
• Preparation of Risk Matrix to evaluate the areas which are most disconnected from the To-Be Scenario
• Definition of Action List of Quick Hit and Structural Fixes with high level estimation of Costs and benefits
• Prioritization of Interventions
6) Create a digital roadmap
• Discussion with the Team on the Action Lists and the proposed Roadmap
• Finalize the Roadmap and discuss Budget Options
7) Assess marketing budget requirements &
agencies for execution
• Conduct market assessment on agencies
• Conduct budget assessment on agencies
• Discuss Budget Options (overall budget / action-level budget)
• Shortlist agencies to handle execution scope
Thanks,
Basem
ID dự án: #37241623
Về dự án
20 freelancer chào giá trung bình$515 cho công việc này
=====SEO SMM EXPERT ====== Hello Greetings! I can definitely help you to promote your website on various platforms and am ready to discuss the details. I would like to let you know that I have 5+ expert and commerci Thêm
Hello, my name is Tejraj and I am the founder of BVM Web Solutions Pvt. Ltd., an experienced web development, corporate branding and digital marketing company with 15+ years experience in web development. We have succe Thêm
Hello Basem, Please do check my profile once. https://www.freelancer.com/u/inventivedesigne I am a highly-skilled digital marketing expert and/or marketing strategy consultant with 14 years of experience in the fiel Thêm
Hello, We read your project description and would love to work on it. We are a woman-led tech company in Georgia with 14+ years of experience, We are specialize in Social Media Management, Social Media Marketing, Emai Thêm
Hello, I can create the perfect marketing strategy for your niche ecommerce website. I have a demonstrated history of scaling brands successfully, including designing logos for well-known companies such as Apple, LEG Thêm
Hi there, I got excited when I read your project description. Crafting a perfect marketing strategy and execution plan for your niche e-commerce website? That's my bread and butter! ? I've got a proven track record o Thêm
Hey, Hello Basem, I am thrilled to bid on your project as a seasoned digital marketing expert with a proven track record in scaling brands successfully. My hands-on experience is backed by concrete ROI tracking for v Thêm
Hello, I am Mutasim and I am here to introduce you to my services. I have extensive experience in eCommerce, specifically in scaling brands. With this knowledge and up-to-date skills, you can be sure that I will be abl Thêm
Hi there, My name is Debbie White, and I am a Digital Marketing expert and/or marketing strategy consultant with extensive experience in scaling brands. I have the necessary skills and expertise to help you create a p Thêm
Hello Basem, I'm excited about the opportunity to help you craft a comprehensive marketing strategy for your niche e-commerce website. Before we proceed, I have a couple of questions to ensure that I have a clear unde Thêm
