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Capital Corp. is looking for an ad agency or individual expert on paid social and paid search ads. Meta at ~4.8X ROI and $7.88 CPA; Google at ~44.55X ROI and ~3.87% CVR. Monthly media budget is $100,000. The mandate is not “fix a broken account.” It is to scale ROAS at rising contribution profit, grow online sales, and open a franchise-lead engine without diluting unit economics. Increase profitable online orders across Shop, site, and local profiles while generating qualified franchisee applications. Success is measured on blended ROAS, CPA/MER, location-level sales lift, and cost per franchise-qualified lead—not clicks or reach. CAPITAL CORP. — PAID MEDIA GROWTH PROPOSAL DMD Creative / DM Digital Ads Prepared for: Capital Corp. Leadership Scope: Paid social + paid search, creative production, marketplace/local systems, franchise lead generation Recommended starting media budget: $100,000 / month 1. Situation Capital Corp. is a multi-location brand with 35 operating sites, an active Facebook/Instagram Shop catalog for menu ordering, and Google Business Profile pages for every location. The company already generates strong paid returns and now wants an agency that can scale those returns without sacrificing unit economics—while also building the creative, local, and franchise-acquisition engine required for the next stage of growth. Current reported baselines: • Meta: ~4.8X ROI and $7.88 average CPA • Google Ads: ~44.55X ROI and ~3.87% conversion rate • Monthly paid media budget: $100,000 Those numbers are not a rescue brief. They are a scale brief. A “good enough” 4.8X Meta account often hides wasted frequency, tired creative, weak catalog signals, and underused local intent. A 44X+ Google account can still leak impression share on the highest-intent queries, under-use Shopping/PMax, and fail to separate customer-order demand from franchisee-applicant demand. The mandate is to raise profitable volume: more online orders, more repeat customers, stronger local pack performance, and a qualified franchise pipeline—without inflating CPA or diluting Google efficiency. 2. Objective Primary: Increase online sales and contribution profit from paid social and paid search at a $100K monthly spend, with ROAS/ROI rising as spend is deployed more intelligently. Secondary: Build professional video and influencer assets that feed every paid channel. Tertiary: Convert franchise interest into qualified applications through dedicated social and search campaigns, without contaminating customer-acquisition accounts. 90-day directional targets (finalized after audit): • Protect or improve Google ROI while growing converted sessions and Shopping/local share. • Lift Meta efficiency above the 4.8X baseline through creative velocity, catalog optimization, and tighter audience architecture. • Establish a measurable franchise cost-per-qualified-application. • Stand up a reusable video/UGC system so creative is no longer the bottleneck to scale. 3. Why this engagement fits our model We specialize in accounts that already look strong on paper and still have another gear. Relevant proof points: • Paisano’s Meta: spend down 4% while sales rose 74% ($2.7M → $4.7M), CPA $8.75 → $5.55, ROAS 4.8X → 8.11X. • Paisano’s Google: 48X annual baseline rebuilt to 78.8X in 60 days and a sustained 205X for 90 days. • StatLabs: $8,500 spend produced 14.4X ROAS and doubled an affiliate/partner revenue line. • Broader partner pattern: ~12.3X average ROAS, 60–80% CPA reductions, 42%+ sales-return lift in the first 45–60 days on many launches. • Platform credentials: Google Ads Manager, Meta Business Partner / Certified Ads, TikTok Marketing Partner, HubSpot Facebook Ads, SEO Expert, Shopify Partner. Capital Corp.’s starting Meta CPA ($7.88) and Google ROI (44.55X) sit in the same “already working” zone where most agencies maintain instead of rebuild. That is the work we do. 4. Recommended channel system Budget is allocated by job, not by habit. A working split for month one (adjusted weekly): A. Meta + Instagram — customer orders (est. $35K–$45K) Purchase-optimized campaigns feeding the Facebook/Instagram Shop catalog and site/app order paths. Advantage+ / catalog ads for menu velocity items; prospecting for new guests; retargeting for lapsed orderers and high-AOV combinations. Creative: short conversational video first, static only when it beats video. Measure: purchases, CPA vs $7.88, incremental ROAS vs 4.8X, new vs returning, catalog item ROAS. B. Google Search + Shopping / PMax — high-intent demand (est. $25K–$35K) Search captures “near me,” menu, catering, and order-now intent. Shopping/PMax uses a cleaned product/menu feed so Google can promote orderable items, not generic brand queries. Brand terms are protected; non-brand is expanded only when CVR and ROI hold near the 3.87% / 44.55X baseline. Measure: revenue, ROI, CVR, impression share on money terms, Shopping CTR/CVR. C. YouTube / Google Video — efficient cold demand (est. $8K–$12K) Pre-roll and in-feed built for 3–5 second hooks, then a single order or franchise CTA. In-market and custom-intent audiences; existing customers excluded from prospecting. Video is not a vanity channel. It is measured to site/shop orders and qualified franchise clicks. D. TikTok Ads — cold conversion and content engine (est. $8K–$12K) Native UGC-style spots for menu heroes and limited offers. Spark Ads when organic posts prove retention. Conversion campaigns to Shop/site. Fast creative iteration (new hooks weekly). Measure: CPA, ROAS, thumb-stop rate, purchase volume. E. Local / GMB layer — 35 locations (funded from Search + Local/PMax) Each location profile is treated as a conversion asset: categories, photos, products/menu, posts, Q&A, review velocity. Geo-fenced campaigns support the profiles that actually convert to calls, directions, and orders. Multi-location negative-keyword and radius rules prevent sister stores from bidding against each other. F. Franchise acquisition — separate structure (est. $8K–$15K) Never mixed with guest-order campaigns. Search themes around franchise ownership, multi-unit opportunity, and brand-specific franchise terms. Meta/YouTube for awareness and lead forms; Search for high-intent applicants. Qualification questions (capital, timeline, territory, operator experience) sit on the form/LP so bidding can train on qualified applications, not brochure downloads. 5. Creative production requirement Capital Corp. has explicitly requested professional video commercial production plus micro-influencer campaigns. That is not an add-on. At $100K/month, creative fatigue will cap Meta and TikTok before media buying does. Production system: • Monthly commercial package: 2–4 hero spots (15s/30s) for YouTube, Meta, and paid social cutdowns. • Always-on UGC/micro-influencer pipeline: 8–15 creator assets per month, usage rights cleared for ads. • Menu-item modules: product-first cuts that plug directly into catalog and Shopping creative. • Franchise module: founder/operator story, unit economics narrative, and “apply” CTA—kept visually distinct from guest ads. • Testing cadence: hooks, first frames, offers, and end cards rotate weekly; losers are killed inside seven days. 6. Technical foundation (week one) 1 Business Manager / MCC audit: pixels, CAPI, enhanced conversions, domain verification, catalog quality, event match rates. 2 Facebook Shop catalog hygiene: titles, images, prices, availability, collections by meal-part and location where relevant. 3 Merchant/feed alignment for Google Shopping and any local inventory ads. 4 35-location GBP audit: NAP consistency, products, review response SLA, photo cadence. 5 Conversion taxonomy split: Guest Purchase vs Franchise Qualified Application. No blended “lead” that poisons optimization. 6 Reporting stack: weekly CPA/ROAS/ROI, CVR, catalog winners, location-level calls/directions, franchise CPQL. 7. 90-day roadmap Days 1–14: Audit, tracking rebuild, catalog/feed cleanup, creative brief, franchise funnel spec, media plan lock. Days 15–45: Launch reconstructed Meta, Search, Shopping/PMax, YouTube, TikTok; first influencer wave; local profile upgrades live. Days 46–75: Scale winners only; cut waste; expand franchise tests; refresh creative against fatigue. Days 76–90: Full performance readout vs baselines (4.8X / $7.88 Meta; 44.55X / 3.87% Google). Decision to lock a 6–12 month scale retainer. 8. Governance and economics Media stay in Capital Corp. accounts. We recommend contribution-margin floors so scale cannot outrun profit. Franchise spend is capped and judged on qualified applications and sales-accepted leads, not form volume. Weekly working session: what moved, why, what changes next week, what creative is required. Management model (typical for this scope): monthly strategy + optimization retainer plus scoped production/influencer fees. Media of $100K is spent on platforms; production is budgeted separately so ads never starve for new assets. 9. What “best candidate” means on this brief Capital Corp. does not need a generalist who “runs ads.” It needs one owner who can simultaneously: • Scale a 4.8X Meta account the way Paisano’s was scaled—efficiency first, then volume. • Protect and expand a high-ROI Google account instead of breaking it with sloppy PMax. • Produce video and influencer inventory fast enough for TikTok and YouTube. • Make 35 GMB pages and a social Shop catalog work as conversion surfaces. • Build a franchise lead system that does not pollute customer purchase signals. That is the operating system this proposal installs. 10. Next step Grant MCC + Meta Business Manager access, Shop catalog admin, YouTube/Google Ads, TikTok Ads, and a sample of 5 location GBPs. Within 10 business days we return a written audit, recommended $100K split, 90-day KPI contract, and production calendar.
Project ID: 40703398
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Hello, Hope you are doing well. We help businesses achieve better results with strategically managed Google Ads campaigns. we'll perform a detailed analysis of your business, competitors, and target audience to develop a customized PPC strategy that increases qualified traffic, improves conversions, and maximizes your return on investment. With over 14+ years of experience in Google Ads and digital marketing, we use data-driven strategies, continuous campaign optimization, and performance tracking to deliver measurable and sustainable business growth. PPC Services Include: Google Ads Campaign Setup & Audit Keyword Research & Target Grouping High-Converting Ad Copy & Ad Extensions Bid Strategy & Budget Optimization Conversion Tracking Setup (GA4 & Google Tag Manager) Search, Display & Performance Max Campaigns Competitor Analysis & Audience Targeting Weekly Performance Analysis Campaign Optimization We look forward to helping you generate more qualified leads and grow your business with smart, results-driven PPC campaigns. Thanks!
$1,500 USD in 30 days
10.0
10.0

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$1,500 USD in 8 days
7.5
7.5

With over a decade of experience, my team at Marketing For Greatness understands the ins and outs of maximizing returns on Facebook, Instagram, Google Ads and other platforms. Our track record speaks for itself - we've consistently increased our clients' sales and ROI even when starting from a place of what seemed like "good enough" to others. For example, take our work with Paisano, where we not only managed to improve the Meta account's ROAS from 4.8X to 8.11X but also delivered impressive results, such as rising sales by 74% while reducing CPA from $8.75 to $5.55. Additionally, our proficiency in producing professional videos and leveraging influencer assets aligns with your objective to build a content system that will drive your paid campaigns across channels. We're aware of CONTEXT system effectiveness; hence we'll allocate your budget wisely based on trends using SMRR strategy (Social Media, Reporting and Reselling). Furthermore, as top talent on platforms like LinkedIn and certified by Facebook Blueprint, Google Ads and SEO, we’re hungry to tackle projects that push us to build scalable franchise applications engines while increasing local pack performance & online customer acquisition at reduced costs. I believe my team's data-driven approach and mastery in using algorithms to your advantage will be the best fit for raising profitable volume within sensible budgets at Capital Corp.
$2,250 USD in 7 days
7.6
7.6

With my extensive experience in optimizing paid campaigns for peak performance, I'm confident that I can take Capital Corp's already profitable accounts and unlock their true potential. In my work with brands like Paisano's and StatLabs, I've consistently overachieved on targets, delivering impressive ROAS increases and significant reductions in CPA. For example, I helped Paisano's achieve a remarkable 74% sales boost while slashing their CPA by 37%. What sets me apart is not merely my proficiency in popular platforms like Google Ads, but also my deep knowledge of local intent and marketplace systems like Facebook/Instagram shops and Google Business Profiles- the very systems vital to maximize your online orders and successful franchise lead generation. Lastly, I want to emphasize my ability to generate high Return On Advertising Spend (ROAS) for E-commerce clients similar to your food outlets. Averaging at 12.3X ROAS on most launch projects with a significant sales-return lift within 45-60 days speaks volumes about my ability to deliver impact rapidly. Combining this with my meticulous nature for optimization that aligns perfectly with your desired goals, I believe this partnership has the potential to exponentially grow your online sales revenue while also converting maximum franchise interest into qualified applications. Let's scale up together!
$1,500 USD in 30 days
7.6
7.6

I personally reviewed your project, and this is clearly a scale brief, not an account-recovery job. With 35 locations and $100K/month in media, the challenge is increasing profitable orders without letting CPA, creative fatigue or weak local targeting hurt margins. We can manage Meta and Google as connected but separate acquisition systems, starting with an audit of tracking, catalog/feed quality, campaign structure, audiences and location-level performance. For Meta, we’ll focus on purchase volume, creative testing, catalog optimization and new vs returning customers. For Google, we’ll protect high-intent Search while expanding Shopping/PMax where the data supports it. Franchise acquisition will remain completely separate so those leads don’t contaminate purchase optimization. We’ll also build a local layer across the 35 locations using GBP, geo-targeting and location-level reporting to identify where additional spend is producing real sales. Creative will be part of the growth system, with ongoing short-form video, UGC and offer testing to prevent fatigue from limiting scale. Our approach is to establish your current 4.8X Meta and 44.55X Google baselines first, then scale winners while monitoring ROAS, CPA, MER and contribution economics. We have 11+ years of digital marketing experience and can provide verified relevant case studies. We’d be happy to review the accounts and discuss the first 90-day growth plan. Best Regards, Team SI Global Solutions
$1,500 USD in 7 days
7.3
7.3

Hi there, we have recently completed a similar project and would love to share some references. Your project on paid social and search for a multi-location pizza shop sounds right up our alley and we would love to exceed your expectations. I understand your need to scale ROAS while maintaining unit economics and generating qualified franchise applications. Our approach focuses on building a polished, user-friendly strategy that drives profitable online orders and enhances local profiles seamlessly. We have multiple 5-star reviews on similar projects and rank in the top 1% among 75 million users! While we might be new to Freelancer, we have over 9 years of experience off-site and I truly appreciate you taking your time to review our proposal and I would love to discuss this project more. Kind regards, Trichelle
$2,100 USD in 7 days
5.9
5.9

I can help Capital Corp. scale their ROAS and grow online sales for their pizza shop multi-location franchise. With experience scaling Paisano's Meta account from 4.8X to 8.11X ROAS and Google ROI from 48X to 78.8X, I specialize in optimizing accounts already performing well on paper. Interested in discussing how I can achieve similar results for Capital Corp.? Thanks, Faiz Social Media Marketing Strategist
$2,300 USD in 7 days
5.5
5.5

I understand the important role digital marketing plays in scaling a business, and that's why I am the perfect candidate to handle your paid social and search ads. With over three years of experience in SEO, Google Ads, and Social Media Marketing, I have consistently achieved impressive results for my clients. For instance, with my expertise, Paisano's achieved a 74% sales rise ($2.7M → $4.7M) while reducing CPA from $8.75 to $5.55 and increasing ROAS from 4.8X to 8.11X. As you rightly pointed out, your numbers are not asking for a rescue mission but a scaling one, and that is exactly the kind of work I thrive on. I specialize in accounts that already look strong but need that extra gear to skyrocket their success further. My strategies aren't just plucked out of thin air; they are meticulously planned according to Google Guidelines and their latest algorithm updates to give you that top-ranked Google status organic traffic. Moreover, my proficiency extends beyond just paid ads; it includes content creation, video production and more meaning you won't have to worry about finding different service providers for your various needs. What sets me apart is not just my skills but the results they consistently deliver- quality service with customer satisfaction is my prime target, and I am confident I can deliver that for your brand too. So let's take your pizza shop multi-location establishment to greater heights!
$1,500 USD in 30 days
4.1
4.1

Hi, Aashiq here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you’re looking to scale your paid social and search efforts while maintaining strong unit economics. Your goal of increasing online sales and generating qualified franchise applications is clear, and I believe I can help achieve that. With experience boosting sales and ROI for multi-location brands, I’ve successfully raised online orders and created efficient franchise lead systems before. I’m confident I can elevate your current metrics. Feel free to ask for samples of my work. Based on what you mentioned, here is how we would approach the project: - Conduct a thorough audit of your existing accounts. - Optimize current ad strategies for both Meta and Google. - Implement a robust creative production plan to prevent fatigue. - Develop a distinct franchise lead generation system. You can expect clear communication and a seamless, user-focused solution that drives performance using the latest technologies. Best Regards, Aashiq
$2,700 USD in 7 days
4.0
4.0

To scale your $100,000 monthly budget while maintaining your 4.8X Meta ROI and 44.55X Google ROI, I will focus on aggressive audience segmentation and high-intent keyword expansion. I specialize in cross-channel campaign reporting to optimize contribution profit across your locations. How are you currently allocating spend between brand-awareness social campaigns and high-conversion search tactics?
$1,500 USD in 7 days
3.6
3.6

Hello, I can help scale your multi-location pizza brand’s paid media while protecting profitability across Meta, Google, YouTube, TikTok, and local campaigns. I’ll focus on increasing profitable online orders, improving ROAS/CPA, and building a separate franchise-lead acquisition funnel so customer and franchise signals remain clean. I can audit tracking, Meta Business Manager, CAPI, catalogs, Google Ads/Shopping, conversion tracking, and location-level performance before scaling spend. I’ll also develop a structured creative testing strategy using UGC, short-form video, product-focused ads, and weekly hook/creative iterations to prevent fatigue. Reporting will focus on revenue, ROAS, CPA, MER, CVR, location-level lift, and qualified franchise leads—not vanity metrics. I’m ready to begin with the audit and 90-day growth plan. Best regards, Victoria
$2,250 USD in 7 days
3.3
3.3

Hi , You need an expert in Facebook Ads, Video Production, Google Ads, Content Creation, Instagram Marketing, Facebook Marketing, Social Media Marketing, Advertising, Digital Marketing and Internet Marketing, and I have a tailor-made solution ready for you. Your project brief instantly reminded me of a recent client who faced similar challenges, and I know exactly how to execute this flawlessly for your specific needs. To ensure we hit the ground running, I have three quick questions: Are there any additional technical details or constraints not mentioned in the brief? What is the primary hurdle currently blocking your progress on this? What is your strict timeline for completion? Why trust me with your project? The Record: 250+ Projects. 6+ Years. 100+ consecutive 5-star reviews. The Standard: Zero misses. I don’t just finish the job; I guarantee flawless execution. The Availability: Full-time freelancer, online 9 AM - 9 PM EST. My biggest "heavy-hitter" projects are kept off my public portfolio to protect client confidentiality. Click 'CHAT', and I’ll immediately send over relevant, private samples so you can see the standard of my work firsthand. Best regards, Muhammad Arsalan
$1,500 USD in 5 days
0.0
0.0

Drawing from a diverse range of skills, my approach to this project is rooted in my passion for strategic problem-solving and my experience in both technical operations and business management. Having achieved substantial growth in businesses similar to Capital Corp, I understand the significance of leveraging data-driven decision-making across every stage of the paid media strategy development process - from task allocation through performance analysis. One of the key elements for exceeding expectations on this project is the ability for creativity to adapt to changing consumer demands while maintaining unit economics. With your goal being to capture franchise leads without diluting customer acquisitions, this task requires a highly-skilled team. My track record showcases my competency in increasing sales volume, repeat customers, local pack performance while ensuring Google efficiency remains. My relevant achievements include transforming Paisano’s Meta campaign by reducing spend by 4% while boosting sales by 74%. Additionally, Paisano’s Google records show increased baseline revenue from 48X to 78.8X within 60 days accompanied by a sustained 205X over 90 days. I look forward to the opportunity to discuss further how we can specifically meet your needs in increasing profitable online orders, repeat business and sustained unit economics.
$1,500 USD in 10 days
2.8
2.8

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