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I’m looking for a proven Meta Ads specialist who has already run multiple campaigns for U.S. used-car dealerships and can jump straight into my Business Manager for a 30-day test. My store is in Houston with an additional presence in Illinois, and the bulk of our budget targets Hispanic, subprime and special-finance buyers—so first-hand experience with subprime, special-finance, or BHPH audiences is essential. You’ll be operating inside our existing ad accounts; no outside lead-gen system is required. What matters is your ability to set up and optimise campaigns with Meta Pixel, CAPI and full offline conversion tracking that ties CRM and sales data back to the ad sets. Spanish fluency is helpful but not mandatory; understanding how to communicate value to Hispanic shoppers definitely is. During the trial I’ll measure success on cost per lead, appointment rate and overall spend efficiency. If those metrics improve, we’ll extend the collaboration long-term. Key deliverables for the first 30 days: • Audit and restructure current campaigns for both Houston and Illinois markets • Implement or refine Meta Pixel, CAPI and offline conversion tracking to follow leads through sale • Launch fresh creative tests aimed at Hispanic subprime audiences, monitoring CPL and appointment quality • Provide weekly performance reports with actionable next steps If you’ve already guided several dealerships to lower CPLs and higher closing rates, I’d love to see your results and discuss how you can replicate that here.
Project ID: 40720289
19 proposals
Active 7 days ago
Location: Houston, United States
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19 freelancers are bidding on average $31 USD/hour for this job

The primary challenge you're facing is the need for effective Meta Ads management specifically tailored for your used-car dealership, targeting Hispanic and subprime buyers. Your goal is to lower cost per lead, improve appointment rates, and enhance overall spend efficiency during the 30-day test period. To accomplish this, I can quickly audit and restructure your existing campaigns for both Houston and Illinois markets, ensuring all aspects of Meta Pixel, CAPI, and offline conversion tracking are meticulously implemented. Previous experience with high-volume campaigns has highlighted the importance of the right ad structures and audience targeting to achieve optimal CPL. 1. Conduct a detailed audit of your existing campaigns to identify immediate improvements. 2. Implement or refine the Meta Pixel and offline conversion tracking for better sales attribution. 3. Launch creative tests focused on Hispanic audiences to capture engagement and interest. 4. Provide weekly performance reports with actionable insights to facilitate ongoing improvements. What specific KPIs or metrics will you prioritize for measuring the campaign's success during the trial period? If my approach aligns with your needs, we can proceed to detailed planning and implementation. Luxury Chauffeur Club Reliable Unlimited
$50 USD in 30 days
5.7
5.7

Good day! Used-car dealership campaigns require more than generating leads—the tracking must connect Meta activity with qualified appointments and actual sales. I’ll focus on both Houston and Illinois, with campaign structure and measurement built around your special-finance audience. My approach: account audit → campaign restructuring → Pixel/CAPI → CRM/offline conversion mapping → audience & creative tests → CPL/appointment tracking → optimization → weekly reporting. I’m a Top 1% Verified Freelancer with 9+ years of experience and 450+ completed projects, with hands-on experience in Meta Ads, Pixel, CAPI, CRM integrations, offline conversions, and performance optimization. Which CRM currently holds your lead and sales data?
$38 USD in 40 days
5.4
5.4

Hi, Current ad campaigns may not be efficiently targeting Hispanic subprime audiences, leading to higher costs per lead and suboptimal appointment rates. How are you currently segmenting your audience, and do you have any recent data on campaign performance? Here's how I'd do it: - Audit and restructure your existing campaigns for Houston and Illinois markets. - Implement or refine Meta Pixel, CAPI, and offline conversion tracking for lead sales connection. - Launch targeted creative tests for Hispanic subprime audiences, tracking CPL and appointment quality. I can have a working version of the core piece ready on a test link within a day. What specific metrics or reports do you find most valuable for tracking progress? Toqeer
$25 USD in 40 days
2.8
2.8

Hey there, could you share the current Meta Ads account structure, CRM setup, and recent campaign data so I can see how leads are currently being tracked from first contact through appointment and sale? I can audit and restructure the Houston and Illinois campaigns, then build a measurement system around Pixel, CAPI, CRM events, and offline sales data so optimization is tied to lead quality and actual outcomes rather than lead volume alone. Meta supports sending conversion events from CRM and offline sources through its Conversions API, which is particularly relevant for dealership sales that happen after the initial lead. I’ll also develop creative tests and messaging for the relevant audience segments, monitor CPL, appointment quality, and spend efficiency, and provide weekly reports with clear next actions. I’m comfortable treating the first 30 days as a structured test focused on measurable performance and iteration. Let’s connect!
$25 USD in 40 days
0.0
0.0

Accurate attribution from Meta Pixel, CAPI and offline conversion feeds is the linchpin for lowering CPL in subprime auto leads. I’ll map your CRM fields to the conversion API, then restructure the ad sets so Houston and Illinois audiences stay separate and each creative variant is measured against the same offline sale signal. Keeping the audience layers distinct prevents overlap that inflates costs and masks true performance. Creative hooks that reference bilingual value propositions will resonate with Hispanic shoppers while staying within Meta policies. Weekly reports will isolate cost per lead and appointment quality, allowing quick tweaks to budget allocation. Portfolio: https://www.freelancer.com/portfolio-items/11521818-social-media-design https://www.freelancer.com/u/shahwaizshaban Regards, Shahwaiz Shahban
$25 USD in 7 days
0.0
0.0

Hey, Just finished a 30‑day Meta Ads overhaul for a Texas used‑car dealer that cut CPL by 38% and lifted appointments by 45%. I’ve managed campaigns across Houston and Illinois, targeting Hispanic sub‑prime and special‑finance buyers with Pixel, CAPI, and offline conversion tracking that syncs CRM data to ad sets. I’ll audit and restructure your current accounts, launch fresh creative for the target audiences, track spend efficiency, and deliver weekly reports with clear next steps. Multiple 5‑star reviews on automotive Meta campaigns speak to my results. Let’s jump on a quick call or I’ll give you a free consultation to show the first gains. Chris | Lead Developer | Novatech
$50 USD in 7 days
0.0
0.0

Straight answer first: I have not run a used-car dealership account. What I do every week is the other half of your brief: paid campaigns for lead-driven businesses selling to Spanish-speaking customers, with tracking that follows the lead past the form and into the CRM. For your 30-day test: Week 1: audit Houston and Illinois separately. Check Pixel and CAPI deduplication, event match quality, and whether CRM outcomes (appointment set, showed, funded) flow back to Meta as offline conversions. If ad sets are optimizing on raw form fills, that alone can keep CPL low on paper and appointments poor in practice. Week 2: restructure by market, and move optimization toward appointment or sale events once there is enough volume. Weeks 2 to 4: Spanish-first creative I write myself, built around what payment-focused buyers ask (down payment, weekly payment, approval with no credit or bad credit), tested against your current ads on CPL and appointment rate. Every week: a short report on CPL, appointment rate and spend by market, plus what changes next. Background: I am in-house at B&D Injury Law Group in Los Angeles, where I rebuilt conversion tracking across GA4, Tag Manager and the ad platforms. For Melt Media, a tracking-first rebuild cut CPA 22% and lifted leads 125% at 8x ROAS. Which CRM or DMS are you on? That decides how the offline events get back to Meta. Alex
$50 USD in 10 days
0.0
0.0

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