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Summary **Job Opportunity: Meta & TikTok Advertising Expert** Meta & TikTok Ads Specialist for High-Growth Wellness Brand (UGC-Driven) Job Description We are launching a new direct-to-consumer wellness brand, a line of daily functional skin patches (sleep, stress, weight loss, menopause, energy, etc). We are NOT an influencer brand. We run performance-only paid social using UGC creators and fast creative testing. We are looking for a Meta + TikTok ads specialist who knows how to: Launch new products Find winning creatives fast Advise on creative (important but will assist) Scale what works Kill what doesn’t This is not about “brand awareness.” This is about ROAS, CPA, and growth. What You’ll Be Responsible For: Meta (Facebook + Instagram) & TikTok ad account setup Pixel, CAPI & tracking (Shopify) Campaign structure (Cold / Warm / Retargeting) Creative testing frameworks (UGC, hooks, angles) Scaling winning ads Weekly reporting & optimisation What We Care About We only care about: CAC (Cost per acquisition) ROAS Speed to find winners How fast you can test creatives We do NOT care about: Fancy decks Branding theory Vanity metrics Our Launch Strategy We will start with: 3–4 hero products UGC-style TikTok and Reels creatives Problem-solution angles (cravings, period pain, hot flashes, burnout) We want someone who has done: Supplement brands Beauty Wellness DTC ecommerce Requirements Please only apply if you can show: Past ecommerce results Meta or TikTok ads you’ve run ROAS / CPA numbers What your testing process looks like Bonus if you’ve worked with: Supplements Health products Skincare Or TikTok-first brands Trial Period We will start with: 30-day test Small test budget Clear KPIs Then scale if it works. To Apply Please include: 2–3 examples of brands you’ve scaled What was the CPA or ROAS How you test creatives Which platform you’re strongest on (Meta or TikTok)
Project ID: 40189379
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I will charge you only after you are satisfied with the quality of my work. Hello Sir, With over 14 years of professional experience in Meta Ads, I can help you drive better results, expand your reach, and scale your business through highly targeted ad campaigns. Here’s what I will do for your campaign: Strategic Ad Campaign Setup In-depth Audience & Keyword Analysis Ongoing Campaign Optimization Precise Target Audience Identification Customized Campaign Strategy Weekly Performance Reporting & Insights Let’s connect and discuss your goals in detail. Please share more information about your project in chat so I can tailor the approach accordingly. Looking forward to working with you! Best regards Jai
£15 GBP in 5 days
10.0
10.0

Dear James, I am eager to offer my expertise as a Meta & TikTok Ads Specialist for your high-growth wellness brand. With extensive hands-on experience in managing paid social campaigns focused on direct-to-consumer ecommerce, I specialize in launching products, rapidly identifying top-performing UGC creatives, and scaling campaigns based on data-driven ROAS and CPA metrics. My strategic approach includes meticulous ad account setup, pixel and CAPI integration for Shopify, and robust campaign structuring across cold, warm, and retargeting audiences. I prioritize fast creative testing using problem-solution angles that resonate with target audiences, enabling swift optimization and budget reallocation to winning ads, consistently driving down CAC while maximizing growth. I bring proven results managing campaigns in supplements, wellness, and skincare verticals, with transparent weekly reporting and agile refinement. For reference, I have scaled 3 DTC brands achieving CPA reductions of up to 30% and ROAS exceeding 4x by employing systematic creative testing frameworks and leveraging TikTok’s and Meta’s full potential. My strongest platform is Meta Ads, complemented by proficient TikTok expertise. I welcome a 30-day trial to demonstrate measurable growth aligned with your KPIs. Best regards, Firoz
£15 GBP in 5 days
8.6
8.6

Hi Hope you're doing well! I’d love to help you run high-converting Facebook & Google Ads campaigns to drive quality leads, sales, and maximum ROI. With 10+ years of experience in Google Ads (Search, Display, Shopping) and Facebook Ads (Meta Ads Manager), I specialize in optimizing ad spending for the best results. My Ad Strategy: 1. Campaign Setup & Optimization:- ->Google Ads – Search, Display, Performance Max & Shopping Ads -> Facebook & Instagram Ads – Lead generation, conversion & retargeting 2. Targeting & Audience Strategy 3. Ad Creative & Copy Optimization 4. Conversion Tracking & Performance Analysis I focus on data-driven ad strategies that minimize costs while maximizing conversions and engagement. Let’s discuss a custom ad strategy to grow your business! Best regards, Rewathi
£25 GBP in 25 days
8.1
8.1

Hello, Wellness Brand: Meta & TikTok Ads Specialist project caught my attention. My expertise in Internet Marketing, Facebook Marketing, Advertising, Social Media Marketing, and Digital Marketing align perfectly with your requirements. I am confident in delivering results based on your KPIs and have a strong track record in scaling brands. I am eager to discuss the full project scope and adjust the budget accordingly. Please review my 15-year-old profile for my extensive experience. Let's connect to further discuss how I can contribute to your brand's success. Looking forward to hearing from you.
£18 GBP in 3 days
7.7
7.7

Hello, I’m Firoz Khan from A1Ranking, and I help businesses achieve top Google rankings with proven SEO strategies. With 7+ years of experience in SEO & digital marketing, I’ve supported start-ups, e-commerce stores, and established brands in boosting their visibility, organic traffic, and revenue through data-driven and ethical SEO practices. ? What I Offer: ✔️ Advanced keyword research & competitor gap analysis ✔️ Detailed technical SEO audits to fix site health issues ✔️ Tailored on-page & off-page SEO strategies for your niche ✔️ High-authority backlinks for long-term ranking stability ✔️ SEO-optimized content designed for both users & search engines ✔️ Transparent monthly reports with actionable insights Whether you need a complete SEO overhaul or want to climb Google rankings faster, I can deliver measurable growth with lasting results. Let’s connect and take your website to the next level. I assure you 100% dedication and satisfaction. Regards, Firoz Khan
£10 GBP in 40 days
6.4
6.4

Hi, I’ve read your brief and this is exactly the type of performance-driven, UGC-focused paid social work I specialise in. You’re not looking for fancy decks—you need someone who finds winning creatives fast, drives ROAS, and scales what works while cutting what doesn’t. With 10+ years in digital marketing and ecommerce, I’ve launched and scaled Meta & TikTok campaigns for supplements, wellness, and beauty brands, consistently hitting target CPA and ROAS. I understand Shopify tracking, pixel/CAPI setup, and structured testing frameworks that deliver actionable results quickly. How I work: • Launch and optimise campaigns for Cold, Warm & Retargeting audiences • Rapid creative testing (UGC, hooks, angles) to identify winners fast • Scale profitable ads while killing underperformers • Weekly reporting focused solely on CAC, ROAS, and growth I’m results-driven, data-obsessed, and ready to hit the ground running for your 30-day test and beyond. Examples of past brands, CPA, ROAS, and testing processes can be shared on request. I appreciate your time in reviewing this proposal. Portfolio / Samples: https://www.freelancer.com/u/arwamoizds
£18 GBP in 40 days
5.9
5.9

Hello, I hope you are doing well. With my vast experience in the field of digital marketing and deep understanding of SEO, SMM and Social Media Advertising, I believe I am a perfect fit for your Meta & TikTok Ads Specialist role. I have successfully managed many projects in eCommerce, including supplement, beauty and skincare brands similar to yours. Consequently, my strategic knowledge about launching new products, finding winning creatives fast and scaling what works will be an asset in promoting your line of daily functional skin patches. Furthermore, my expertise in Pixel, CAPI & tracking (Shopify), campaign structuring (Cold / Warm / Retargeting) and optimizing for CAC, ROAS makes me eminently qualified for role you are offering. I have consistently delivered results that drive high traffic, engagement, and conversions while managing the process efficiently through weekly reporting & optimization. I invite you to review some of my past work which includes detailed data on ROAS / CPA numbers that highlight my ability to test creatives speedily and effectively. Let's team up and give your project the wings it deserves! Best Regards, Kaya
£20 GBP in 40 days
5.9
5.9

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Facebook Marketing, Advertising, Social Media Marketing, Digital Marketing, Tiktok Ads, Instagram Ads, Facebook Ads, AI Content Creation and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
£22 GBP in 5 days
5.7
5.7

Dear Hiring Team, I am excited about the opportunity to work as a Meta & TikTok Ads Specialist for your high-growth wellness brand. With over 7 years of experience in digital marketing and creative strategy, I have successfully launched new products, found winning creatives quickly, and scaled successful campaigns for various clients. My approach aligns perfectly with your requirements, focusing on ROAS, CPA, and rapid growth. I have a proven track record of setting up and optimizing Meta (Facebook + Instagram) and TikTok ad accounts, implementing pixel and tracking strategies on Shopify, and structuring campaigns for maximum effectiveness. I have worked with supplement brands, beauty, wellness, and DTC ecommerce, delivering measurable results in terms of CAC, ROAS, and speed to find winners. I am adept at creative testing frameworks, scaling winning ads, and providing weekly reporting and optimization. I am confident that my experience and expertise make me a strong fit for this role. I look forward to the opportunity to discuss how I can contribute to the success of your wellness brand through effective Meta and TikTok advertising strategies. Thank you for considering my application. Best Regards, Kabeer Khan
£10 GBP in 40 days
5.2
5.2

Hi there, I’m ready to help with Wellness Brand: Meta & TikTok Ads Specialist and deliver results you’ll love. With proven expertise in Facebook Marketing, Social Media Marketing, Facebook Ads, I ensure reliable communication, on-time delivery, and complete satisfaction. As a dedicated professional, I focus on creating solutions that align perfectly with your goals and brand vision. You can count on consistent updates, quality results, and full support throughout the project. You can also view some of my successful projects here: https://www.freelancer.com/u/komalshaikh92 Let’s connect and discuss how I can bring your project to life, I’m confident I can deliver beyond expectations! Best regards, Komal
£11 GBP in 40 days
4.8
4.8

Hello, You’re launching a direct-to-consumer wellness line with UGC-driven ads and a sharp focus on ROAS. I will set up Meta and TikTok accounts, install Pixel, CAPI and Shopify tracking, and build a tight Cold/Warm/Retargeting structure. Using a rapid testing framework around UGC creatives and problem-solution hooks, I’ll identify winning variants fast, scale what works, and kill what doesn’t, all while chasing CAC and ROAS targets. I’ll deliver weekly performance reports and keep optimization laser-focused on speed to learn. We’ll start with a 30-day test budget, with clear KPIs and a plan to scale if results meet targets. What are your target CPA and target ROAS for the 30-day test and for scaling? What is the initial test budget and how would you like it split between Meta and TikTok? Do you have Pixel, CAPI and Shopify tracking already configured, or should I set these up from scratch? Which 2-3 hero products should we prioritize, and are there any messaging constraints (claims, safety, etc.)? Can you share 2-3 examples of brands you've scaled (with CPA/ROAS) and how you test creatives? Best regards,
£18 GBP in 34 days
4.8
4.8

Hello James, I’m Kiran, A Social Media Marketing Manager with over 8 years of experience. I’d love to help with * Wellness Brand: Meta & TikTok Ads Specialist * by developing a customized strategy. I'll also provide examples of my previous work in a private chat. Why choose me? Tailored strategies for your business Engaging content that drives results Quick, clear communication 100% satisfaction guaranteed What I offer: Social media strategy & content planning Growth-focused management across platforms Analytics to track performance and optimize results ✨ Let’s elevate your online presence! ✨ Check out my portfolio here: https://www.freelancer.com/u/Kiranshaikh2388 Let’s chat about how I can help! Thanks, Kiran
£10 GBP in 40 days
4.8
4.8

Greetings, I read your job post and understand your requirement. With 4+ years of experience running Meta and TikTok ad campaigns for DTC wellness and beauty brands, I can help scale your new product launch efficiently while keeping ROAS and CPA front and center. Here’s how I approach campaigns like yours: Account Setup & Tracking: Configure Meta and TikTok ad accounts, set up Pixel and CAPI on Shopify for accurate attribution. Creative Testing: Rapid UGC-style ad testing across multiple hooks and angles to identify winners quickly. Campaign Optimization: Structure campaigns for Cold, Warm, and Retargeting audiences; scale winning creatives while pausing underperformers. Performance Monitoring: Weekly reporting with actionable insights on CAC, ROAS, and creative performance. DTC Focus: Experience with supplements, skincare, and wellness brands ensures your campaigns hit the right audience efficiently. I can provide examples of brands I’ve scaled, along with ROAS/CPA figures and my tested frameworks for creative optimization. Regards, Shoaib
£18 GBP in 10 days
4.1
4.1

I understand your need for a Meta & TikTok Ads Specialist to drive ROAS, CPA, and growth for your high-growth wellness brand. With my expertise in Internet Marketing, Facebook Ads, and AI Content Creation, I align perfectly with your project requirements for launching new products, fast creative testing, and scaling winning ads. My experience in performance-driven campaigns and creative testing frameworks makes me the ideal partner to help achieve your goals efficiently. I assure you of high-quality results and a dedication to your project's success. I look forward to the possibility of collaborating with you. Regards, Jason McLachlan
£20 GBP in 3 days
3.5
3.5

Greetings! Your project description caught my attention "Wellness Brand: Meta & TikTok Ads Specialist", and I've taken the time to thoroughly review it. With my expertise as a skilled Social Media Marketing Manager and Digital Marketing, Facebook Marketing, Social Media Marketing, Instagram Ads, Facebook Ads specialist, I'm genuinely excited about the prospect of collaborating with you. I am fully committed to creating a design that not only captures the essence of your brand but also resonates with your target audience. ✨ Unleash My Design Magic ✨ To witness the depth of my skills and creativity, I invite you to explore my portfolio: https://www.freelancer.com/u/centaurusagency I am looking forward to our collaboration! Regards, Centaurus Agency
£11 GBP in 40 days
3.2
3.2

Hello, As a seasoned Multidisciplinary Art Director and Designer, I'm the perfect fit for your direct-to-consumer wellness brand. With over 10 years of experience, I have helped more than 150 businesses transform vague ideas into successful digital experiences. My expertise stretches across multiple disciplines: Visual & Brand Identity, Digital & UI/UX Design, Motion & Video, and even Apparel Design. In line with your launch strategy for the wellness brand's hero products, my portfolio extends to customers on three continents, including renowned brands in the healthcare industry such as WACA (Western Australian Cricket Association). Pleasantly impressed with your focus on results over vanity metrics, I assure you that my primary concern mirrors yours - Cost per acquisition (CAC), ROAS, speed to find winners, and how fast we can test creatives - denomtnatoring effective campaign optimisation. Lastly, my familiarity with Meta (Facebook + Instagram) and TikTok ad accounts set up; Pixel, CAPI & tracking like Shopify; Campaign structure using Cold / Warm / Retargeting strategies; Creative testing frameworks, UGCes; and Scaling winning ads, as well as Weekly reporting & optimization all align perfectly with what you're after. I look forward to connecting soon! Thanks!
£15 GBP in 36 days
2.9
2.9

Wellness Brand: Meta & TikTok Ads Specialist Dear [Hiring Manager], I’m excited to apply for the Meta & TikTok Ads Specialist role for your high-growth wellness brand. I specialize in performance-driven paid social for DTC ecommerce brands, with a sharp focus on ROAS, CPA, and rapid creative testing—not vanity metrics. I have hands-on experience launching new products, structuring scalable Meta and TikTok campaigns (Cold, Warm, Retargeting), and setting up full-funnel tracking using Shopify, Pixel, and CAPI. My approach is simple and aggressive: test UGC hooks fast, identify winners quickly, scale what converts, and kill what doesn’t. I work closely with creative teams to refine problem-solution angles that resonate and drive purchases. I’ve managed and scaled campaigns in wellness, beauty, and supplement categories, consistently optimizing for CAC and speed to results. I’m confident I can add value from day one during your 30-day test and help build a profitable growth engine. Best regards, RUBEL UDDIN
£25 GBP in 40 days
5.5
5.5

Greetings, This reads like a performance marketer’s brief, not a brand exercise, and that’s refreshing. Launching functional wellness products lives and dies by how fast you can find winning angles, iterate UGC, and push spend where ROAS makes sense. I understand that this is about speed, signal, and disciplined testing. I can set up and manage Meta and TikTok ad accounts end to end, including pixel and CAPI tracking, clean campaign structure, and aggressive creative testing frameworks built around UGC hooks and problem solution angles. I focus on short test cycles, clear kill rules, and scaling only what proves itself on CPA and ROAS. I’m strongest when working closely with creative to refine hooks and messaging based on performance data. Which platform are you planning to lean into first for the initial 30 day test, Meta or TikTok? Please come over chat and discuss your requirement in a detailed way.
£18 GBP in 40 days
4.7
4.7

Dear Client, Good afternoon . How are you? I hope this proposal finds you well. I'M A CERTIFIED & EXPERIENCED EXPERT This is to inform you that I have KEENLY gone through your project description, CLEARLY understood all the project requirements as instructed in your project proposal and this is to let you know that I will perfectly deliver as desired. Being in possession of all stated required skills, (Social Media Marketing, Facebook Ads, Digital Marketing, Tiktok Ads, Facebook Marketing, Advertising, AI Content Creation, Instagram Ads and Internet Marketing), as this is my field of professional specialization having completed all certifications and developed adequate experience in the respective field, I hereby humbly request you to consider my bid for professional, quality and affordable services that meet all your requirements. I always guarantee timely delivery and unlimited revisions where necessary hence you are assured of utmost satisfaction when working with me. Please send me a message so that we can discuss more and seal the project. THANK-YOU & WELCOME.
£36 GBP in 40 days
0.0
0.0

Hello, Yes! I am able to manage and scale Meta and TikTok ads for your high-growth wellness brand, handling full ad account setup, Shopify pixel and CAPI tracking, performance-driven campaign structures, fast UGC creative testing, aggressive optimisation, and scaling winners while killing losers quickly, with a strict focus on ROAS, CPA, and speed to results, and I will stay with you until you are fully satisfied, Have a look at work samples here: https://www.freelancer.com/u/creativebooster Send me a message so we can finalize the details and get started today, Thanks, Raza.
£20 GBP in 10 days
1.8
1.8

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