Marketing in International Marketing Project
Ngân sách $30-80 SGD
Word Limit 2000 words (+/- 10%)
Citation Format APA References
You are required to consult and correctly reference a MINIMUM of 10 different sources of information for this assignment.
You are to assume the role of the Marketing Consultant of a Singapore based company. This company is seeking to expand its operations overseas and has tasked you to develop a marketing plan in relation to this. The marketing plan is to be based on the company’s intention to expand its operations into any ONE of the following geographic regions:
▪ OCEANIA
▪ EUROPE
▪ AFRICA
▪ The MIDDLE EAST
▪ NORTH AMERICA
▪ SOUTH AMERICA
This individual assignment is a combination of theory and practical application of key marketing concepts pertaining to the conduct of an environmental analysis, marketing strategy as well as marketing mix strategy formulation and implementation. While previous modules may have looked at the application of the aforementioned within domestic markets, this module looks to apply the covered concepts within an international setting. The marketing plan must, therefore, be well researched and properly investigated, with arguments presented in a logical and coherent manner. Appropriate marketing conclusions made must be explained, justified and appropriately referenced. The marketing plan should include the following:
▪ Executive Summary
▪ Relevant Background information of the company and country
▪ Business Environment
➢ PESTEL analysis, SWOT and Market Analysis
▪ Selected Marketing Strategy
➢ Objectives, target markets, market positioning and marketing mix
▪ Implementation and Control
▪ Business Conclusion
▪ Reference List (APA style)
Được trao cho:
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