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Meta Ads & Retargeting Specialist – E-Commerce Brand We are looking for an experienced Meta Ads specialist to manage and optimize paid advertising for our growing consumer e-commerce brand. We need someone who can take ownership of our Facebook and Instagram advertising, properly set up and manage website retargeting, and continuously optimize campaigns for conversions and ROAS. Scope of Work * Manage Facebook Ads and Instagram Ads through Meta Ads Manager * Set up and manage website visitor retargeting * Retarget product-page visitors who did not purchase * Create customer and purchaser audiences * Create and test Lookalike Audiences * Manage Meta Pixel and verify tracking is working correctly * Review/implement Conversions API (CAPI) where appropriate * Set up conversion events and attribution correctly * Build prospecting and retargeting campaign structures * Manage campaign budgets, bidding and audience targeting * Test creative, copy, audiences and placements * Monitor CPC, CPM, CTR, CPA, conversion rate and ROAS * Optimize campaigns regularly based on performance * Provide clear weekly performance reporting and recommendations Platforms * Meta Ads Manager * Facebook * Instagram * E-commerce website * Meta Pixel / Conversions API What We’re Looking For You should have proven experience managing paid social advertising for e-commerce / DTC consumer brands. We are particularly interested in someone who understands how to build a complete funnel: Cold Traffic → Product Page → Retargeting → Conversion Please include: 1. Examples of e-commerce brands you have managed 2. Typical monthly ad spend you’ve managed 3. Examples of ROAS/CPA improvements you’ve achieved 4. Your experience with Meta Pixel and Conversions API 5. Your approach to website retargeting 6. Your monthly management fee We already have the brand, website, products and creative direction in place. We are looking for someone who can own the paid advertising and performance side, not redesign our brand. This can become an ongoing engagement for the right person.
Project ID: 40663357
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Hello, We have 15+ years of experience in digital marketing, with 7,900+ client reviews. We can take full ownership of your Meta Ads strategy, including Facebook/Instagram campaigns, prospecting, product-page retargeting, customer audiences, and Lookalike Audiences. We’ll properly configure Meta Pixel, conversion events, attribution, and Conversions API where appropriate to ensure reliable tracking and optimization. We’ll continuously test creatives, copy, audiences, placements, budgets, and bidding while monitoring CPC, CPM, CTR, CPA, conversion rate, and ROAS. You’ll receive clear weekly performance reports with actionable insights and optimization recommendations focused on increasing conversions and improving ROAS. Please check our case study at here: [login to view URL] [login to view URL] Regards!
$250 USD in 30 days
10.0
10.0
93 freelancers are bidding on average $326 USD for this job

Hello, Hope you are doing well. Please share your website or Facebook page URL. After reviewing your business, audience, and competitors, we’ll create a customized advertising strategy focused on increasing reach, engagement, leads, conversions, and ROI. Our approach combines data-driven targeting, compelling creatives, continuous testing, and performance optimization to deliver measurable and sustainable results. Here’s what our services include: Facebook Ads Strategy: Audience research, campaign planning, interest/behavior targeting, retargeting, lead generation, conversion campaigns, and budget optimization. Instagram Ads Strategy: Reels, Stories, Feed & Carousel campaigns with engaging creatives, precise targeting, retargeting, and conversion-focused optimization. Campaign Setup: Meta Ads Manager, campaign/ad set structure, placements, bidding, and conversion tracking. Creative & Copy: Engaging ad creatives, conversion-focused copy, and A/B testing to identify top performers. Tracking & Optimization: Pixel/CAPI setup, event tracking, regular monitoring, budget adjustments, and scaling winning campaigns. Reporting: Clear performance reports with CTR, CPC, CPM, CPA, ROAS, leads, conversions, and actionable insights. Let’s work together to turn your Facebook and Instagram advertising into measurable business growth. Thank you!
$250 USD in 30 days
10.0
10.0

Hello , Your Meta retargeting strategy should bring back high-intent shoppers and turn previous website visitors into completed purchases. I’d review Pixel/CAPI tracking, audience segmentation, product/catalog setup, campaign structure, retargeting windows, creative variations, exclusions, and conversion data. I’d then build and test retargeting audiences based on actual shopping behavior, while controlling frequency and wasted spend. Would you like me to identify the first retargeting audiences and campaign opportunities I’d prioritize? Thanks , Firoz
$250 USD in 30 days
8.7
8.7

Hi, this is a strong fit for my experience with e-commerce Meta campaigns and retargeting funnels. I can take ownership of your Facebook/Instagram ads, verify Pixel + CAPI tracking, build cold and retargeting campaign structures, and optimize toward ROAS and CPA. I’ve worked on product-page retargeting, purchaser audiences, lookalikes, and conversion-focused scaling for consumer brands. You’ll also get clear weekly reporting with actionable next steps. If you want, I can outline how I’d structure your funnel from cold traffic through conversion.
$250 USD in 7 days
8.8
8.8

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
$250 USD in 30 days
8.4
8.4

Hello, I am a professional Digital Marketer with strong expertise in Meta (Facebook & Instagram) Paid Ads Management, Social Media Promotion and SEO. My Meta Ads service is designed to help you generate high-quality leads, sales, traffic, and brand awareness with a clear ROI. I create and manage result-driven Facebook & Instagram advertising campaigns that target the right audience at the right time to grow your business faster. ✅ My Meta Ads (Facebook & Instagram) Process: ✔ Business & Competitor Analysis ✔ Audience Research & Targeting (Custom, Lookalike & Interest-based) ✔ Image/Video Ad Strategy (High CTR focused) ✔ Scroll-Stopping Image & Video Ad Strategy ✔ Budget Optimization & Bid Strategy ✔ Budget Planning & Smart Scaling Strategy ✔ Daily Campaign Monitoring & Optimization ✔ Lead / Sales / Traffic / Engagement Campaigns ✔ Weekly Performance Report ✔ Monthly Growth Report ✅ Campaign Types I Run: ✔ Lead Generation Ads ✔ Website Traffic Ads ✔ Sales & Conversion Ads ✔ Brand Awareness Ads ✔ Engagement & Followers Growth Ads ✔ App Promotion (If required) ✔ Retargeting & Remarketing Ads My Meta Ads service helps you reduce cost per lead, increase conversions, and scale your business profitably using proven strategies and continuous optimization. Send me a message for more details — I am ready to start your project immediately. Thank you Anand
$251 USD in 31 days
8.3
8.3

Hello, We can manage your Meta Ads with a clear focus on profitable e-commerce sales, ROAS and continuous conversion improvement. I have experience managing paid-media campaigns for e-commerce and DTC brands. PHASE 1 – Tracking & Audit 1. Meta Ads account and campaign audit 2. Meta Pixel and event verification 3. CAPI review/implementation 4. Purchase, ViewContent, AddToCart and InitiateCheckout validation 5. Audience and attribution review PHASE 2 – Campaign Setup 1. Cold prospecting campaigns 2. Product-page visitor retargeting 3. Add-to-cart and checkout retargeting 4. Customer/purchaser audiences 5. Lookalike audience testing PHASE 3 – Ongoing Optimization 1. Creative, copy and audience testing 2. Budget and placement optimization 3. CPC, CPM, CTR, CPA and ROAS monitoring 4. Regular campaign refinement 5. Weekly performance reports with clear recommendations I’ll build the funnel around Cold Traffic → Product Page → Retargeting → Purchase and use actual conversion data to guide decisions rather than simply increasing spend. My monthly management fee is $250, excluding ad spend. Thanks!
$250 USD in 30 days
7.9
7.9

As a seasoned digital marketer and top-rated SEO expert with over 15 years of industry experience, I believe I'm the ideal candidate to propel your e-commerce brand's advertising efforts to new heights. With my extensive background in managing paid social advertising for similar consumer brands and my proficiency in platforms like Meta Ads Manager, Facebook, Instagram, and Conversions API, I'm uniquely equipped to make a tangible impact on your campaigns. Drawing upon my expertise in AI-powered search optimization, from Google to Bing Copilot, I have successfully honed keen insights on how to build and amplify complete funnels that drive conversions. Whether it's optimizing CPC, CPM or ROAS/CPA, creating and testing lookalike audiences or strategizing retargeting efforts - I've consistently delivered enviable results for my clients. Speaking of which, I have expertly managed ad spends well into five-digit figures monthly.
$250 USD in 30 days
7.8
7.8

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$250 USD in 3 days
7.2
7.2

Hi, I’m an experienced Digital Marketing specialist with 7+ years of experience in paid advertising, SEO, and conversion-focused marketing. I can take full ownership of your Meta Ads—from Pixel/CAPI tracking and funnel setup to prospecting, retargeting, creative testing, and ROAS optimization. My approach: - Build a clear Cold Traffic → Product Page → Retargeting → Conversion funnel - Set up and verify Meta Pixel, events, audiences & CAPI - Create website, product-view, add-to-cart and purchaser retargeting audiences - Test Lookalikes, creatives, copy, placements and budgets - Continuously optimize CPA, CTR, CPC, CPM, conversion rate and ROAS - Provide clear weekly reports with actionable recommendations I focus on profitable growth rather than simply increasing ad spend. I’m also comfortable working with e-commerce/DTC brands and managing campaigns for long-term performance. I’d be happy to start with an initial campaign audit and optimization plan, then build this into an ongoing partnership.
$300 USD in 31 days
6.8
6.8

Hello, I’d be happy to manage the paid advertising side for your e-commerce brand. Your brief is very clear, and I can handle the full Meta setup and optimization flow including retargeting audiences, Pixel checks, CAPI review, event attribution, testing, and weekly performance reporting. I focus on building practical funnels that move cold traffic into profitable retargeting and conversions. This looks like a good long-term fit if you want someone to consistently own performance.
$250 USD in 7 days
6.8
6.8

Hi, I help e-commerce and DTC brands turn Meta Ads into measurable sales and profitable ROAS, with a strong focus on full-funnel acquisition and retargeting. I can take ownership of: • Meta Ads Management — Facebook & Instagram campaign setup, optimization and scaling • Funnel Structure — Cold Traffic → Product Page → Retargeting → Purchase • Retargeting — product viewers, website visitors, add-to-cart and checkout audiences • Audience Building — customer/purchaser audiences and Lookalike Audiences • Tracking — Meta Pixel, conversion events, GA4/GTM and CAPI implementation/verification • Creative Testing — test different hooks, copy, formats, audiences and placements • Budget Optimization — shift spend toward profitable campaigns, audiences and products • Performance Optimization — CPC, CPM, CTR, CPA, conversion rate and ROAS • Weekly Reporting — clear performance summary, tests completed and next actions My approach: Audit Tracking → Build Funnel → Launch/Refine → Test → Retarget → Optimize → Scale. I’m interested in a long-term engagement and can manage the account with a performance-first approach, focused on profitable sales rather than vanity metrics. Best regards, Ronak Mangal
$250 USD in 30 days
6.9
6.9

As a seasoned Meta Ads specialist and e-commerce enthusiast, I understand the significance of your project in delivering tangible results for your brand. With over 5 years of experience managing Facebook and Instagram ad campaigns, I can deftly navigate and optimize your paid advertising to convert leads into customers efficiently. My expertise in Meta Ads Manager, Facebook Marketing, Google Adwords, Instagram Ads, and Meta Pixel will empower your brand to build a holistic marketing funnel - from cold traffic to product page to retargeting and finally conversion. To be able to nurture this brand in its pivot moments and create an impact is what inspires me about this project. Let's take advantage of my exceptional skill sets, deep understanding of customer acquisition funnels, and my competitive monthly management fee to optimize your campaigns effectively. During this time together, you can count on receiving detailed performance reports that not only track but interpret campaign efficacy to ensure we stay ahead strategically while keeping the budget under control - optimizing on real data not guesswork. I propose a partnership that ensures your brand meets its goals with utmost professionalism and drive.
$600 USD in 30 days
6.4
6.4

Hi — you’re looking for someone to take full ownership of Meta ads and build a proper e-commerce funnel from cold traffic through retargeting to purchase. ✍️ We’ve managed $500k+ in ad spend across e-commerce, SaaS and local-business accounts, with a strong focus on CPA / ROAS optimisation. For your setup, I’d start with the retargeting funnel: separate product-page visitors, add-to-cart users, and past purchasers into distinct audiences, then build tailored ad sequences for each stage while checking Pixel + CAPI event quality so optimisation is based on clean purchase data, not inflated platform signals. We’d also structure creative split-tests around prospecting vs retargeting, keep lookalikes segmented by customer value where possible, and review attribution/event prioritisation to make sure Meta is learning from the right conversion actions. Two quick questions: 1) What’s your current monthly ad spend on Meta? 2) Is Meta Pixel / Tag Manager / CAPI already set up and firing correctly? Happy to share a quick audit of your current campaigns — message me! **Please let me know your thoughts. Looking forward, Roman**
$276 USD in 7 days
6.0
6.0

Dear James, I am Firoz, a Digital Marketing Expert with over 8 years of hands-on experience managing Meta Ads for e-commerce and DTC consumer brands. I specialize in building and optimizing full-funnel paid advertising strategies—covering cold traffic acquisition, website retargeting, and conversion-focused campaigns—to maximize ROAS and reduce CPA efficiently. My expertise includes comprehensive management of Facebook and Instagram ads via Meta Ads Manager, precise Meta Pixel setup and troubleshooting, and Conversions API (CAPI) implementation to ensure accurate attribution. I have successfully built retargeting strategies targeting product page visitors who did not convert, developed customer and Lookalike audiences, and continuously optimized campaign structures, budgets, bidding, creatives, and placements to improve key KPIs such as CPC, CPM, CTR, CPA, and overall conversion rate. I have managed monthly ad spends ranging from $5K to $50K for multiple consumer brands, consistently delivering ROAS improvements of 20–40% through data-driven optimizations and split testing. Weekly performance reporting and actionable insights are embedded in my workflow to keep you informed and aligned with growth objectives. I propose a management fee within your budget range of $250-$750 per month, customizable based on scope and ad spend. I look forward to the possibility of driving your paid advertising success and growth. Best regards, Firoz
$250 USD in 31 days
6.4
6.4

Dear Client, I am an experienced digital marketing specialist with proven expertise in managing Meta Ads campaigns specifically for e-commerce and DTC consumer brands. I understand the critical importance of building and optimizing a comprehensive funnel from cold traffic through retargeting to maximize conversions and ROAS. I offer full ownership of your Facebook and Instagram advertising via Meta Ads Manager, including precise setup and management of retargeting through Meta Pixel and Conversions API to ensure accurate tracking and attribution. I regularly conduct A/B testing on creatives, copy, placements, and audiences to drive CPC, CPM, CTR, CPA, and conversion rate improvements. I am adept at building customer, purchaser, and Lookalike audiences to expand reach and recover lost sales from product page visitors who did not convert. My approach to website retargeting ensures efficient funnel progression, continuously refining campaign structures, budgets, and bidding based on data-driven insights and performance analytics. I provide clear weekly reporting with actionable recommendations, enabling strategic decision-making for scaling your paid advertising. My proposed monthly management fee fits your budget range at $500, offering strong ROI-driven campaign management tailored to your growth goals. Looking forward to discussing how I can contribute to your success. Best regards
$250 USD in 31 days
6.0
6.0

Hello, I will help you set up and manage high-performing Meta Ads campaigns designed to generate leads, sales, and brand awareness for your business. With 8+ years of experience in digital marketing and paid advertising, I specialize in creating data-driven Facebook and Instagram ad campaigns that reach the right audience and maximize ROI. * My expertise includes: • Complete Meta Ads Account Setup • Facebook & Instagram Campaign Creation • Audience Research & Targeting • Pixel Setup & Conversion Tracking • Ad Creative & Copy Recommendations • Retargeting Campaign Setup • Lead Generation & Sales Campaigns • A/B Testing & Performance Optimization • Budget Management & Scaling Strategies • Campaign Monitoring & Reporting I focus on building conversion-driven campaigns that help businesses increase visibility, attract qualified leads, and improve overall advertising performance. Whether you need a new campaign setup or optimization of existing ads, I can help create a strategy aligned with your business goals and target audience. Let’s connect and discuss your objectives so I can develop an effective Meta Ads campaign that delivers measurable results. Best regards, Raghav MA,
$250 USD in 30 days
6.0
6.0

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
$250 USD in 30 days
6.2
6.2

Hello, From the last 6+ years, I have been working in PPC, Meta Ads with various clients across different industries. I can help you set up and manage complete performance-driven advertising campaigns on both Google Ads and Facebook/Instagram with the main goal of generating sales and high-quality leads quickly and efficiently. Here are the points included in my service: * Complete Meta Ads campaign setup from research to launch * Audience research and keyword planning aligned with your website offer * High-converting ad copy creation with creative suggestions for images/videos * Proper conversion tracking setup using Google Tag Manager, Meta Pixel, and conversion events * Campaign structure, bidding strategies, and budget optimization for lead generation * A/B testing for ads, creatives, and landing pages * Competitor and market analysis to improve campaign performance * Ongoing campaign monitoring and optimization recommendations * Brief hand-over guidance so you can easily monitor and optimize campaigns after launch * Experience handling lead generation and sales-focused campaigns with proven ROI strategies My focus is always on delivering genuine results, maximizing conversions, and building long-term working relationships with clients. Thanks!
$250 USD in 30 days
5.8
5.8

As a Meta Ads Specialist, I offer everything your project demands and more. With over 10 years of professional experience, I have successfully managed various e-commerce brands with monthly spends exceeding $50,000. My clients have witnessed impressive improvements in ROAS and CPA metrics, which have ultimately contributed to their business growth. Meta Pixel and Conversions API are not strangers to me. In fact, I've implemented and properly managed these crucial elements of the Meta Ads Manager for numerous clients throughout my career. One crucial aspect of paid advertising is understanding the complete funnel which you mentioned specifically. My expertise lies exactly there - precisely targeting Cold Traffic, ensuring compelling Product Page experiences, effective Retargeting strategies that convert leads into purchases. Moreover, my approach to website retargeting is systematic and data-driven which enforces tracking accuracy to avoid missed opportunities. Building an ongoing engagement is one of my top priorities – hence expect punctual weekly reports encompassing comprehensive performance analysis accompanied by optimized recommendations for continuous improvement. You need someone who can own your paid advertising and that's exactly what I strive to do with every client. Through my meticulous skills – Google Adwords Certified - and comprehensive Digital Marketing Knowledge, let's achieve maximum potential for your e-commerce brand.
$250 USD in 30 days
5.7
5.7

Hey there !! I can take full operational ownership of your Meta Ads account—setting up bulletproof Pixel/CAPI tracking, building a full-funnel campaign structure, and driving maximum ROAS through targeted e-commerce retargeting. 1. E-Commerce Brands Managed Managed performance campaigns for consumer DTC brands across apparel, personal care, and lifestyle products (Shopify & Custom E-Commerce stores). 2. Monthly Ad Spend Managed Successfully managed Meta ad budgets ranging from $3,000/month to $20,000+/month across prospecting and retargeting campaigns. 3. Track Record (ROAS / CPA) Boosted retargeting ROAS from 2.1x to 5.4x for a DTC consumer brand by segmenting abandoned carts by time windows (1–3 days vs. 4–14 days). Reduced overall Account CPA by 28% while scaling TOF spend. 4. Meta Pixel & Conversions API (CAPI) Experienced in full technical tracking setup: CAPI via server-side tagging, Event Quality Score optimization, custom conversion events, and domain verification. 5. Website Retargeting Approach 1–3 Days: High-urgency dynamic product ads (DPA) + discount/free shipping hooks. 4–14 Days: Social proof, customer reviews, UGC, and product benefit highlights. Excluded: Past 30-day purchasers (moved into cross-sell/LTV funnels). Let's link up to review your account and launch the funnel! Warm regards, Tara D.
$250 USD in 30 days
5.5
5.5

LOS ANGELES, United States
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