Facebook can be an amazing space; if you have a clear idea of what brings people together, what people love to share and where you want them to go and how to get them there.
What brings people together: common pain, common solutions, sense of shared traits, common purpose.
What people love to share: beautiful images, quotes, human faces, funny text/images/stories, powerful statements by celebrities, offers and discounts.
Where do you want them to go: always take them to a place that solves their problem, sales page, video page.
• We can develop a series of custom apps for the Facebook Page; email capture, document presentation page, video sales page.
• Promoted Posts will be very important to use, but the number of Page likes will need to be increased to at least 200 in order to use that service. I can develop several posts that would be perfect for Promoted Posts. These can be posted and used anytime.
• Posting at least twice a day is suggested. I can develop the posts and schedule them to post at high traffic times on Facebook.
Twitter is used mainly for its ability to move traffic to a site. 90% of the tweets are designed to engage interest and make the click to the site. After that, the site needs to manage the interest and move people to the sale.
Twitter will work for you when you make the tweets as down-home and authentic and as non-sales-y as possible. This is done through quotes from presentations and presenters, images from the site,