Facebook Ads Specialist

We require a professional and highly experienced Facebook Ads specialist to work closely with our existing Facebook Ads Manager. We have internal resources to assist in design, copywriting and content creation, but the right candidate should know how to coordinate and/or take the lead in these disciplines, and also be very comfortable creating and managing all components within the Facebook Ads platform. You must also have extensive experience in managing adspend budgets in excess of $200,000 each month. Some of the specific projects, tasks and assignments will include the following: * Creating Facebook Ads campaigns: Campaign setup, link setup, interest/audience targeting, retargeting via custom audiences, pixel setup. *Creating Direct Response Copy: Creating conversion focused headlines, descriptions and calls-to-action specifically to generate direct response user behavior. *Tracking, Reporting & Analytics: Create campaign links, conversion pixels, pull reports, analyze KPIs, and interpret analytics. *Campaign Optimization: Implement split-testing and utilize data to optimize campaigns and continually enhance KPIs. JOB REQUIREMENTS We are looking for highly experienced top talent, so you must have the following skill sets: * Proven ability creating, managing and optimizing direct response Facebook Ads campaigns in excess of $200,000 each month. * Proven ability creating conversion-focused copy. * Proven ability creating and optimizing split tests. * Proven ability working with tracking systems, analytics, conversion/pixel/postback tracking, and reporting. * Ability to manage multiple campaigns for multiple products. * Your own computer and Internet connection. PERSONALITY REQUIREMENTS * You'll have plenty of support (e.g. tools, resources, infrastructure, assistance from our VAs and more...), but you must have the mindset that you "own" your projects. If you're the type of person who waits to be told what to do at every step throughout a project, then this position isn't right for you. * You'll be provided with very clear project instructions and requirements, but you must also be able to work independently, figure things out for yourself, do your own research when necessary, and adopt an attitude of "I'm going to do whatever it takes to get the job done!" * You must have a natural curiosity and passion technology and marketing strategies as they relate to continuous KPI improvement to maximize the potential of our Facebook marketing efforts.