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Google Ads Specialist Needed – SaaS / Workshop Management Software We are launching WRMS Pro, a workshop repair management software platform for automotive workshops. We are looking for an experienced Google Ads specialist with proven SaaS experience to set up, launch and optimise our Google Ads campaigns in Australia. Our Goal Our primary goal is to acquire paying workshop customers, not simply generate website traffic or low-quality leads. The customer journey is: Google Ad → Website → Free Trial → 14-Day Trial → Paid Subscription Scope of Work We need help with: Google Ads account and campaign structure Keyword research Competitor research Negative keyword strategy Search campaigns Ad copy and extensions/assets Conversion tracking GA4 / Google Tag Manager setup Free Trial conversion tracking Stripe paid subscription tracking Tracking trial-to-paid conversions Enhanced Conversions / offline conversion setup where appropriate Landing page recommendations Search term optimisation Bidding strategy Remarketing strategy Ongoing campaign optimisation and reporting We want Google to initially learn from qualified trial starts, while ultimately optimising toward customers who become paid subscribers. Initial Budget We are considering approximately AUD $2,000/month in Google Ads spend during the testing/validation stage. Budget can be increased significantly if we establish a profitable customer acquisition cost. When Applying Please answer these questions: What SaaS Google Ads campaigns have you managed? What monthly ad spend have you managed? Have you tracked free-trial users through to paid Stripe subscriptions? How would you structure the first 30 days for WRMS Pro? What CPA would you initially target for a trial? How would you optimise Google Ads toward paying customers rather than just free trials? What would you charge for initial setup? What would you charge for ongoing monthly management? Please provide actual examples/results from SaaS campaigns where possible. We are not looking for someone who simply sets up a campaign and leaves it running. We want someone who understands SaaS funnels, conversion tracking, customer acquisition cost and scaling. Website: [login to view URL]
Project ID: 40727981
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125 freelancers are bidding on average $372 AUD for this job

Hello, I hope you’re doing well. We understand your goal of improving your Google Ads performance. We will conduct a detailed analysis of your current setup and develop a customized strategy focused on increasing qualified leads, improving conversion rates, and maximizing your return on ad spend. Backed by 14+ years of experience in Google Ads and digital marketing, we implement data-driven strategies, continuous optimization, and performance tracking to help businesses achieve consistent and measurable growth. Our Google Ads Services Include: * Custom Google Ads campaign setup and optimization * In-depth keyword and competitor research * High-converting ad copy creation and A/B testing * Audience targeting and bid strategy optimization * Conversion tracking setup (GA4, Google Tag Manager, etc.) * Ongoing campaign monitoring and performance optimization * Remarketing and negative keyword optimization * Landing page performance and conversion improvement recommendations * Transparent reporting with actionable insights Our approach focuses on driving qualified traffic, improving conversion rates, reducing unnecessary ad spend, and maximizing overall campaign performance. Please share your website URL and campaign details so we can better understand your requirements and help you build a high-performing Google Ads campaign that delivers measurable business growth. Looking forward to working with you. Best regards
$250 AUD in 30 days
10.0
10.0

The key challenge here is not getting clicks for WRMS Pro, but teaching Google which searchers are likely to become paying workshops after the free trial. That means the account structure and conversion setup need to be built around the full funnel from ad click to trial start to Stripe subscription, not just lead volume. I’d start with tight search intent targeting, clean negative keyword control, and proper GA4/GTM/Ads tracking so optimisation is based on qualified trial behaviour. I’ve worked on Google Ads for service and software funnels where the real issue was separating vanity conversions from revenue-driving ones. For SaaS, the important part is usually connecting trial events, paid events, and remarketing audiences properly so bidding decisions improve over time instead of rewarding low-quality signups. I can also share a practical 30-day rollout plan inside the work. - Is Stripe already passing subscription events into GA4 or would that need to be configured from scratch? - Are you planning to send trial starts directly into Google Ads as primary conversions from day one, or keep paid subscriptions as the main long-term optimisation goal? - Do you already have landing pages dedicated to workshop-management search intent in Australia, or should I review the current pages for message match as part of setup?
$500 AUD in 7 days
9.3
9.3

Hello Pankaj, I’m Firoz, a Google Ads and digital marketing expert with a strong background in SaaS campaigns and conversion-focused strategies. I understand your need to not only drive free trial sign-ups but to optimize toward acquiring paying customers for WRMS Pro. Here’s how I would approach your project: 1. Set up a well-structured Google Ads account with clear campaign segmentation based on the buyer journey. 2. Conduct thorough keyword and competitor research aligned to the Australian automotive SaaS market. 3. Implement precise negative keyword strategies to cut irrelevant traffic. 4. Configure full conversion tracking with GA4, Google Tag Manager, Stripe integration, and enhanced/offline conversions to track trial-to-paid conversions accurately. 5. Create compelling ad copies and extensions designed to drive quality leads. 6. Optimize bidding strategies to initially focus on trial acquisition at a target CPA, then shift toward paying customers. 7. Launch remarketing campaigns and regularly analyze search terms to refine targeting. 8. Provide ongoing data-driven optimization and transparent monthly reporting. I have managed SaaS Google Ads accounts with monthly spends exceeding AUD 10,000, tracking free trial to paid subscriptions using Stripe integrations. For the first 30 days, I prioritize campaign setup, conversion tracking, and trial-focused traffic to gather quality data. Best regards, Firoz
$250 AUD in 30 days
8.8
8.8

Hi, I have 12+ years of experience in Google Ads and digital marketing and can help launch and optimize WRMS Pro with a strong focus on qualified trials and ultimately paying workshop customers. ✓ Google Ads account & campaign structure ✓ Australia-focused keyword and competitor research ✓ Search campaigns with relevant ad groups and ad assets ✓ Negative keyword and search-term strategy ✓ GA4 + Google Tag Manager conversion tracking ✓ Free-trial start tracking ✓ Stripe subscription/revenue tracking and trial-to-paid attribution ✓ Enhanced/Offline Conversions where appropriate ✓ Landing-page and conversion-funnel recommendations ✓ Bidding, audience and remarketing strategy ✓ Ongoing search-term, bid and budget optimization ✓ Clear weekly/monthly performance reporting For the first 30 days, I would begin with tracking validation, SaaS keyword/competitor research, campaign structure and landing-page review. I would initially optimize toward qualified trial starts while collecting enough data to understand which campaigns, keywords and audiences produce users who progress toward paid subscriptions. Once reliable trial-to-paid data is available, I would use subscription/customer value signals to shift optimization toward actual paying customers rather than treating every trial as equal. I use Google Ads, GA4, GTM, Google Tag Assistant and analytics tools for tracking and optimization. Thanks, Vipin Jain Google Ads | SaaS PPC Specialist
$250 AUD in 30 days
8.8
8.8

As an expert in Google Ads and SaaS marketing, I'm confident I'm the right person to handle your Google Ads campaigns to promote WRMS Pro. Over the past decade, I've managed various successful SaaS campaigns, proficiently handling thousands of dollars monthly. I have also tracked free-trial users to paid Stripe subscriptions in previous projects, which aligns perfectly with your goals. I would structure the first 30 days for WRMS Pro by focusing on learning through A/B testing while driving qualified trial starts. My aim would be to bring in customers who convert into paid subscribers as that's your primary objective. My experience in enhanced conversions/offline conversion optimization will help me make this shift effectively and provide accurate attribution. My charges for initial set up are reasonable as per market standards and my monthly management fees align perfectly with the stellar service I provide. However, I firmly believe that my skills and real-life results matter more than just figures. So, let me back up my words with solid examples: I've helped clients reduce CPA by 30% while doubling their conversions within 3 months, and consistently maintained customer acquisition costs (CAC) at profitable levels. With a blend of strategic planning, meticulous execution, and continuous optimization based on data, I can ensure you achieve the desired CPA for trials and effectively optimize- towards paying customers rather than solely focusing on free trials.
$250 AUD in 7 days
8.4
8.4

Greetings, It's exciting to see the launch of WRMS Pro, a workshop repair management software tailored for automotive workshops. You're looking for a Google Ads expert who can navigate the complexities of SaaS marketing, and that's exactly what I can offer. To attract paying customers effectively, I would start by structuring your Google Ads account for optimal performance. This includes in-depth keyword and competitor research, along with a solid negative keyword strategy to filter out low-quality leads. My experience with SaaS campaigns has taught me how to track free trial users through to paid subscriptions, ensuring we focus on the right metrics from the start. I would prioritize conversion tracking and recommend landing page optimizations that enhance user experience, driving higher trial-to-paid conversions. My approach would also involve ongoing campaign optimization to ensure we hit our cost-per-acquisition targets efficiently. Best regards, Saba Ehsan
$500 AUD in 5 days
7.7
7.7

Hello, I’m Raj Kumar, a Google Ads specialist with 15+ years of experience in PPC, lead generation, GA4 and GTM. I understand WRMS Pro needs to optimise for revenue, not just trial volume. I can structure Australia-focused Search campaigns around high-intent workshop software terms, competitor research, negatives and tightly matched landing pages. For the first 30 days, I’d focus on tracking the complete funnel: ad click → trial → activated trial → Stripe subscription. We can initially optimise toward qualified trials while feeding paid-subscription data back into Google Ads as conversion signals. I’ll review search terms and bidding weekly and scale based on CAC and subscription quality. For pricing, I’d suggest an initial setup of AUD $400–$600 and ongoing management around AUD $500/month. What is the average monthly subscription value and expected customer lifetime value? Best regards, Raj Kumar
$250 AUD in 30 days
8.1
8.1

Hello, I’m Dilip Kumar, with 12+ years of experience in Digital Marketing, including Google Ads, SaaS lead generation and conversion tracking. I can build WRMS Pro’s Australia-focused Google Ads funnel around qualified free trials and ultimately paid subscriptions. I’ll handle keyword/competitor research, campaign structure, negatives, ad assets, GA4/GTM tracking, trial and Stripe conversion tracking, enhanced/offline conversions, search-term optimisation and remarketing. I’ll structure the first 30 days around controlled testing, then optimise toward trial-to-paid rate, CAC and subscription value rather than trial volume alone. I can discuss relevant SaaS experience, campaign metrics and a fixed monthly management structure with you. Best regards, Dilip Kumar MasterRewathi
$250 AUD in 30 days
8.2
8.2

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$250 AUD in 3 days
7.3
7.3

Hello, For WRMS Pro, the main risk is teaching Google to chase free trials that never become Stripe-paid workshop customers; with AUD 2,000/month in Australia, tracking has to lead. - GTM/GA4, free trial, Stripe paid and enhanced conversions first. - Search split by intent: workshop software, repair terms and competitors. - Ad split-tests for owner pain, setup speed and subscription value. - Retargeting audiences for visitors/trials, with weekly CAC/CPA reporting. First 30 days: exact/phrase search, negatives daily, two ad angles, then bidding shifts from trials to imported paid events once data is usable. I would set trial CPA after early volume, not before; the aim is a paid CAC model, not cheap trials. Is GA4/GTM installed, and can Stripe send subscription status back to Google Ads? I can start with the tracking map and campaign structure. Roman
$700 AUD in 3 days
7.1
7.1

WRMS Pro needs a Google Ads setup that filters for serious workshop owners, not just people curious enough to start a trial. The weak point in most SaaS launches is that ad optimisation happens too high in the funnel, which makes acquisition look healthy while paid conversions stay soft. My approach would be to set up the campaigns, tracking, and conversion signals so the account learns from trial quality and can later shift harder toward subscription outcomes. I’ve worked on search-focused acquisition where keyword intent, negatives, tracking, and post-click relevance all had to support downstream conversion quality. That includes structuring campaigns carefully, aligning ad messaging with the landing experience, and making sure GA4/GTM data is reliable enough to support bidding decisions. I can also give practical landing page feedback during setup so the traffic has a better chance to convert. - Is your free trial signup a simple form flow on-site, or does it pass through an app/subdomain that needs cross-domain tracking? - Do you already know which workshop services or user types are your best-fit customers, so campaigns can be segmented around them? - Are you expecting just the initial build, or would you like the account structured from day one so ongoing monthly optimisation can continue without rework?
$500 AUD in 7 days
7.4
7.4

Hi I have strong hands-on Google Ads experience across Search, keyword/search-term optimisation, conversion tracking, bidding, budget allocation and e-commerce/lead-generation campaigns. I currently manage an Australian e-commerce account with $20K+ AUD/month in Google Ads spend. I want to be transparent that I don’t have a verified SaaS case study where I personally tracked Stripe subscriptions from trial through to paid customer, so I won’t manufacture SaaS results or CPA figures. For the first 30 days, I’d focus on: > Days 1–5: account structure, keyword/competitor research, GA4/GTM and trial conversion tracking. > Days 6–15: launch tightly themed Search campaigns around high-intent workshop software searches and build the negative keyword framework. > Days 16–30: analyse search terms, trial quality, conversion rates and early subscription signals, then refine bidding, budgets and messaging. I’d initially optimise toward qualified trial starts once tracking is reliable, while capturing the trial-to-paid journey so we can progressively move optimisation toward actual subscribers. For the initial trial CPA, I’d establish a realistic target from the subscription price, conversion rates and allowable CAC rather than choosing an arbitrary number before seeing the data. I’d be happy to start with the tracking/account setup and build the testing framework properly from day one. Thanks
$400 AUD in 30 days
7.0
7.0

Hello, I hope you're having a good day. I work with Google Ads for SaaS acquisition, with attention on the full funnel rather than clicks alone: trial quality, Stripe subscriptions, and customer acquisition cost. For WRMS Pro, I’d structure tightly themed Search campaigns around workshop software and repair management terms, with competitor research and a strong negative keyword list. I’d connect GA4, Google Tag Manager, and Stripe so trial starts can later be matched to paid subscriptions and imported as offline conversions. The first stage would focus on clean tracking, landing-page checks, search-term reviews, and qualified trial data. From there, bidding can gradually shift toward customers who actually subscribe, not just people who fill out a form. Remarketing would be tested only after the audience and consent setup are clear. Could we have a short conversation about the Stripe event flow, current analytics setup, and how a paid subscription is identified? I can also walk through the initial campaign structure and discuss setup and ongoing management fees within Freelancer.com. Thank you, Animesh
$500 AUD in 2 days
7.1
7.1

Hi, I’d love to help you launch and grow Google Ads for WRMS Pro with a focus on qualified trials and paid subscriptions, not just traffic or leads. I have 7+ years of digital marketing experience with expertise in Google Ads, keyword research, competitor analysis, GA4, GTM and conversion tracking. My approach would include: High-intent Search campaign setup Keyword & competitor research Negative keyword strategy GA4/GTM conversion tracking Free Trial → Paid Stripe subscription tracking Search-term and campaign optimisation Ongoing CAC/CPA-focused optimisation and reporting For the first 30 days, I’d focus on tracking, controlled testing, identifying high-quality keywords, and optimising toward paid customers. Setup: AUD $300 Monthly management: AUD $400 I’m interested in building a long-term, scalable SaaS acquisition campaign for WRMS Pro. Happy to discuss the next steps.
$250 AUD in 31 days
6.9
6.9

Hi, I can also manage your Google Ads campaigns end-to-end, from campaign structure and keyword research to ad creation, conversion tracking, performance monitoring, and ongoing optimization. I’ll handle: • Google Ads account & campaign structure • Keyword + competitor research • Match types and comprehensive negative keyword strategy • Search campaigns, responsive ads & assets/extensions • GA4 + Google Tag Manager setup • Enhanced Conversions and offline conversion imports where applicable • Landing-page and conversion-flow recommendations • Search-term analysis and optimization • Bidding strategy and budget allocation • Remarketing strategy • Ongoing optimization, testing and reporting My process: Audit → Tracking setup → Campaign launch → Search-term/creative testing → Bid optimization → Conversion-focused scaling. Best regards, Ronak Mangal
$250 AUD in 30 days
7.0
7.0

Hello there Greetings! As a seasoned digital advertising specialist and Google Ads expert, I bring a wealth of experience to the table. I've not only managed successful SaaS campaigns, but I've also consistently tracked users from free trials to paid subscriptions through Stripe. My portfolio includes crafting optimized Google Ads campaigns that aren't just about driving traffic, but about acquiring quality customers - which aligns perfectly with your goals for WRMS Pro. Drawing on my profound expertise in keyword research and campaign structure, I'll create a strategic Google Ads account that generates high-intent, qualified leads for you. My proficiency in conversion tracking will enable precise data-driven optimizations, ensuring maximum return on ad spend. Furthermore, having managed monthly spends exceeding AUD $2,000, I'm fully prepared to execute campaigns at scale as your business progresses. Thanks! Saksham
$250 AUD in 30 days
6.7
6.7

You need to acquire paying workshop customers for WRMS Pro, your workshop repair management software, rather than just generating website traffic or low-quality leads. A structured approach in Google Ads is critical for achieving this goal. After assessing your needs, I recommend focusing on a targeted Google Ads strategy that emphasizes high-intent keywords and thorough conversion tracking to effectively guide potential customers through your sales funnel. Successful campaigns I've managed include metrics that showcase substantial lead generation and conversion rates, demonstrating the efficacy of this approach. To gain insights into customer behavior, I would implement a detailed tracking setup and optimize campaigns based on real-time data. The specific implementation steps would involve: 1) conducting an account audit and establishing conversion tracking, 2) utilizing keyword and competitor research to build a structured campaign, and 3) running ongoing optimizations to focus on conversions from free trials to paid subscriptions. What specific metrics or KPIs will you utilize to determine the success of the campaign during the initial testing phase? To further discuss how we can implement this, I suggest a brief meeting to outline the next actionable steps for your campaign. Reliable Unlimited Luxury Chauffeur Club
$500 AUD in 14 days
6.2
6.2

Hello, I specialize in Google Ads campaigns focused on generating quality leads, increasing conversions, and improving return on ad spend. With 10+ years of experience in digital marketing, I can manage and optimize Google Ads campaigns based on your business goals, target audience, and budget. 1. Google Ads Management: • Search, Display, YouTube & Performance Max campaigns • Keyword research and search intent analysis • Ad copy creation and A/B testing • Conversion tracking and campaign setup • Audience targeting and remarketing • Bid, budget, and location optimization • Negative keyword management • Regular performance monitoring and optimization • Detailed reporting and actionable insights I focus on reducing wasted ad spend, improving CTR and conversion rates, and bringing relevant traffic and leads to your business. 2. AI Marketing: I can also use AI-powered tools for keyword research, ad copy ideas, audience analysis, campaign insights, and content variations to improve campaign efficiency and support better marketing decisions. I would be happy to review your current Google Ads account and suggest practical improvements. Best regards, Anju RB,
$250 AUD in 30 days
6.6
6.6

Dear Pankaj, I am an experienced Digital Marketing specialist with over 8 years managing scalable Google Ads campaigns for SaaS products, including full funnel optimization from trial acquisition to paid subscriber conversion. I have successfully handled monthly ad spends exceeding AUD $10,000 with precise conversion tracking utilizing GA4, Google Tag Manager, and Stripe integration, ensuring accurate trial-to-paid user tracking. For WRMS Pro’s first 30 days, I propose an initial account and campaign structure emphasizing targeted keywords based on competitor and market research, with robust negative keyword lists to maximize relevance. Conversion tracking will be deployed to monitor free trials and paid subscriptions, enabling Smart Bidding strategies that optimize towards paid customers rather than just trial starts. I would initially target a CPA aligned with the SaaS industry benchmarks—for example, trial CPA around 20-30% of your expected LTV. I am committed to a results-driven, hands-on approach to help WRMS Pro establish a profitable and scalable Google Ads presence. Best regards, Firoz
$250 AUD in 30 days
6.5
6.5

Hi, I run Google Ads for SaaS platforms with full-funnel tracking — optimising toward paying customers, not just trial signups. My Answers to Your Questions: 1. SaaS campaigns managed: [Your relevant SaaS examples] 2.. Trial-to-paid Stripe tracking: Yes — I've configured free-trial starts in GA4/GTM, then passed Stripe subscription events back via offline conversion imports and Enhanced Conversions, so Google optimises against actual revenue. 3.. First 30 days for WRMS Pro: Week 1: Account structure, keyword and competitor research, negative keyword list, conversion tracking setup Week 2: Ad copy, extensions, landing page recommendations, launch with trial-start as primary conversion Week 3: Search term optimisation, bid strategy refinement, early CPA benchmarking Week 4: Review data, layer in remarketing, begin testing toward paid-subscriber signals My Approach: Google's algorithm optimises toward whatever you feed it. Feeding it trial starts gets you trials; feeding it paid subscribers gets you customers. That distinction drives everything I build. Actual SaaS campaign results available on request. Ready to structure the first 30 days. Thanks.
$250 AUD in 7 days
6.5
6.5

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