Google Ads Offline Conversion Tracking & CRM Integration Project

## Project Objective The objective of this project is to build a reliable conversion tracking system that connects Google Ads leads with their final sales outcome, even when a deal takes several weeks or months to close. The solution should track the original Google Ads click, preserve the attribution data throughout the sales process, and send the final qualified/won conversion back to Google Ads. ## Current Setup * Website tracking is managed through Google Tag Manager. * CRM: Kommo.com. * Automation platform: Make.com. * Advertising platform: Google Ads. * Customers usually contact us through WhatsApp or phone calls. * There is no fixed timeframe for closing a deal. * Target markets include: * Saudi Arabia * United Arab Emirates * Kuwait * Qatar * United States ## Required Implementation The project should include both: 1. GCLID-based Offline Conversion Import. 2. Enhanced Conversions for Leads using hashed first-party customer data where available. The system should capture and preserve the original Google Ads click information and associate it with the corresponding lead/deal until the deal reaches the agreed conversion stage. ## Required Workflow The expected flow should be: Google Ads Click → Website → Lead/Customer Contact → Kommo CRM → Deal Status Update → [login to view URL] → Google Ads Conversion The implementation must ensure that the final conversion is attributed as accurately as possible to the original Google Ads interaction. ## Access and Cooperation We can provide: * Google Tag Manager access. * Google Ads account access. * [login to view URL] access. * Necessary Google Sheets access if required. Direct access to the Kommo CRM account may be difficult to provide. For any configuration required inside Kommo, you should provide clear step-by-step instructions, and we will perform the required actions on our side. This includes creating custom fields, configuring pipeline settings, API-related settings, or any other required Kommo configuration. ## GCLID Tracking The implementation should capture the GCLID when available and ensure that it can be associated with the corresponding lead/deal in Kommo. The GCLID should remain available throughout the sales process so that it can be used when the deal eventually reaches the required conversion stage. ## Enhanced Conversions for Leads Enhanced Conversions for Leads should also be implemented using available first-party customer information such as phone number and/or email address. Customer data must be processed and formatted correctly according to Google Ads requirements. Phone-number normalization should support our target countries and their relevant country codes. ## Google Ads Conversion Setup The appropriate conversion action should either be configured or the existing conversion action should be reviewed and adjusted if necessary. The conversion configuration must be suitable for optimization and reporting in Google Ads. ## Testing The complete integration must be tested end-to-end. Testing should verify: * Google Ads click identification. * GCLID capture. * Lead/deal association. * Data transfer through Make.com. * Kommo status handling. * Offline conversion submission. * Enhanced Conversions for Leads. * Successful conversion recording in Google Ads. * Correct attribution where technically possible. Test data may be used during development, but final project acceptance requires validation using real data. ## Project Completion / Acceptance Criteria The project will NOT be considered completed based only on configuration, screenshots, test scenarios, or successful API responses. I will consider the project fully completed only when all of the following conditions are met: 1. A real lead/deal originating from Google Ads is successfully tracked through the complete workflow. 2. When that real lead/deal reaches the agreed conversion stage, the conversion is successfully sent and recorded inside my Google Ads account. 3. The conversion is correctly associated with the original Google Ads click whenever the necessary attribution data is available. 4. Both GCLID Offline Conversion Import and Enhanced Conversions for Leads are properly implemented. 5. The complete flow from Google Ads → Website → Kommo → [login to view URL] → Google Ads has been successfully validated. 6. There are no unresolved tracking errors, integration errors, configuration problems, or important warnings related to the implemented solution. 7. The automation is stable and does not create duplicate conversions. 8. The final configuration is suitable for ongoing use, not only for a one-time test. ## Documentation and Handover At the end of the project, you should provide a clear explanation of: * How the complete tracking flow works. * Which fields are being used. * Which [login to view URL] scenarios are responsible for the integration. * Which Google Ads conversion actions are being used. * How GCLID is stored and transferred. * How Enhanced Conversions for Leads are processed. * What should be checked if tracking stops working. * Any important limitations or maintenance requirements. ## Important Condition Successful configuration alone will not be considered final project delivery. Final acceptance will take place only after a genuine Google Ads lead/deal successfully completes the tracking process and the corresponding conversion appears correctly in the Google Ads account without unresolved errors or warnings.

Project ID: 40678540