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I’m ready to turn my existing Facebook, Instagram and Google Ads presence into a steady stream of qualified leads and sales. All profiles, pixels and campaigns are already live, but performance has plateaued, so the assignment centres on expert optimisation rather than setup. First, I need a thorough audit of my current Meta Ads Manager and Google Ads accounts: campaign structure, audiences, creative, bidding and conversion tracking. From that audit, craft a data-driven strategy that scales what works and cuts wasted spend. Clear weekly KPIs, A/B testing plans and a refined funnel for cold, warm and retargeting traffic are essential. Key deliverables • Written audit report with quick-win fixes and longer-term roadmap • Re-built or re-structured campaigns on Facebook, Instagram and Google Ads to maximise ROAS • Fresh ad creative guidelines (copy & visual direction) aligned with lead-gen objectives • Ongoing optimisation: budget pacing, bid adjustments, audience expansion, lookalikes, negative keywords • Conversion tracking health-check across Meta Pixel, GA4 and server-side events • Weekly performance summary highlighting cost-per-lead, conversion rate and next steps Success is measured by a consistent decrease in CPL while maintaining or increasing volume. Access to all current assets will be provided upon kick-off, and I’ll be available for quick feedback loops throughout the week.
Project ID: 40465568
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34 freelancers are bidding on average ₹18,876 INR for this job

Hello, Hope you are doing well. We help businesses grow their online presence through a mix of paid advertising and social media optimization. Share your business details, and we’ll create a customized strategy to improve reach, engagement, and conversions. Our approach focuses on consistent branding, audience engagement, and performance tracking. What We offer: Custom social media strategy aligned with your goals Facebook page optimization Content planning and scheduling Hashtag and trend-based engagement Community interaction and audience growth Monthly performance reporting Let’s build a strong and engaging social presence for your brand. Thanks.
₹12,500 INR in 30 days
10.0
10.0

Hi Hope you're doing well! I’d love to help you run high-converting Facebook & Google Ads campaigns to drive quality leads, sales, and maximum ROI. With 10+ years of experience in Google Ads (Search, Display, Shopping) and Facebook Ads (Meta Ads Manager), I specialize in optimizing ad spending for the best results. My Ad Strategy: 1. Campaign Setup & Optimization:- ->Google Ads – Search, Display, Performance Max & Shopping Ads -> Facebook & Instagram Ads – Lead generation, conversion & retargeting 2. Targeting & Audience Strategy 3. Ad Creative & Copy Optimization 4. Conversion Tracking & Performance Analysis I focus on data-driven ad strategies that minimize costs while maximizing conversions and engagement. Let’s discuss a custom ad strategy to grow your business! Best regards, Rewathi
₹12,500 INR in 30 days
8.1
8.1

Hi, I’d love to help you manage and optimize your Google Ads (PPC) campaigns to drive high-quality leads, sales, and consistent ROI. With 12+ years of experience in digital marketing, I specialize in building conversion-focused Google Ads strategies tailored to business goals. ✅ What We Will Do: 1. Google Ads Account Audit & Strategy Planning 2. Keyword Research (High-Intent & Negative Keywords) 3. Search, Display, Shopping & YouTube Ads Setup 4. Compelling Ad Copy & A/B Testing 5. Conversion Tracking (GA4, GTM) Setup 6. Bid & Budget Optimization 7. Quality Score Improvement 8. Ongoing Monitoring & Performance Reporting I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My focus is on efficient ad spend, transparency, and long-term growth, not just clicks. Let’s discuss your goals and create a profitable Google Ads campaign for your business. Best regards, Rajkumar V.
₹12,500 INR in 30 days
8.0
8.0

Hi, Could you share the current performance metrics from your Meta Ads Manager and Google Ads accounts? I believe a comprehensive audit can identify areas for improvement and optimization. With over 5 years of experience in digital advertising, I specialize in optimizing campaigns to reduce CPL and increase conversions. After conducting a thorough audit of your campaigns, I’ll provide a detailed report highlighting quick wins and a strategic roadmap. I’ll implement A/B testing, optimize audience targeting, and enhance creative direction for lead generation. I’m committed to ongoing optimization and will ensure you receive weekly performance summaries to track progress. Let’s work together to turn your plateaued campaigns into a reliable source of quality leads! Best Regards, Muhammad
₹25,000 INR in 30 days
6.3
6.3

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
₹12,500 INR in 30 days
6.0
6.0

Hi, I have 7+ years of experience optimizing Facebook, Instagram, and Google Ads campaigns focused on improving ROAS, lowering CPL, and scaling qualified lead generation. I can perform a complete audit of your existing campaigns, conversion tracking, audience structure, creatives, and bidding strategy to identify wasted spend and scaling opportunities. My process includes: • Full Meta and Google Ads audit • Funnel optimization for cold, warm, and retargeting audiences • Campaign restructuring and A/B testing • Meta Pixel, GA4, and server-side tracking checks • Audience expansion and negative keyword optimization • Weekly reporting with CPL, ROAS, and conversion insights My focus is sustainable performance growth through data-driven optimization. Thank you, Jojo
₹24,500 INR in 25 days
5.3
5.3

Hello there! My name is Baboosha, and I specialize in digital marketing, helping companies and organizations develop and implement digital marketing strategies. With more than 7 years of experience, I have worked on a wide range of projects related to Google Adwords, PPC, Social Media Management, Social Media Ads, E-Commerce Optimisation, SEO, Google Analytics, and more How I Can Help You: ✅ Full Multi-Platform Audit (Meta + Google Ads) – I will conduct a deep analysis of your existing campaigns, covering structure, audiences, creatives, bidding strategies, and conversion tracking to identify exactly what is limiting performance and where budget is being wasted. ✅ Data-Driven Growth Strategy – Based on the audit, I will create a clear optimization roadmap focused on scaling winning campaigns, improving ROAS, and rebuilding underperforming funnels across cold, warm, and retargeting traffic. ✅ Campaign Restructuring & Optimization – Rebuild or refine your campaigns in Meta Ads Manager and Google Ads for maximum efficiency, including: • Clean campaign hierarchy • Improved ad set segmentation • Budget reallocation toward high-performing segments • ROAS-focused scaling structure ✅ Conversion Tracking Health Check – Full audit and fixes for: • Meta Pixel • GA4 setup • Event accuracy (leads, purchases, conversions) Looking forward to working with you! Best regards, Baboosha
₹12,500 INR in 30 days
5.2
5.2

Hi, To effectively elevate your lead generation through Meta and Google Ads, a thorough audit of your existing campaigns across these platforms is essential. Identifying inefficiencies in campaign structure, audience targeting, and conversion tracking will be the first step in ensuring that your ad spend is fully optimized for performance. A critical insight is the need for a comprehensive health-check on your conversion tracking, particularly with GA4 and Meta Pixel. This ensures that data reflects actual user interactions accurately, which is vital for making informed decisions and adjustments. Misconfigured tracking can lead to misguided optimizations, where time and budget may be wasted on strategies that aren't effectively capturing leads. In my previous roles, I have conducted extensive audits of advertising accounts, focusing on campaign structures and audience segments. By implementing refined targeting strategies and leveraging A/B testing, I achieved significant improvements in cost-per-lead and conversion rates. For instance, through strategic restructuring and creative revisions, I increased a client's lead generation efficiency by 30%, resulting in a substantial reduction in CPL while maintaining a healthy lead volume. To approach your project, I would start by conducting a complete audit of your current Meta Ads Manager and Google Ads accounts, focusing on: - Auditing campaign structure and identifying underperforming segments. - Evaluating audience targeting and creative effectiveness. - Running diagnostic checks on conversion tracking health across GA4 and Meta Pixel. From there, I would develop a detailed report outlining quick wins and a long-term strategy. This will include recommendations for campaign restructuring, fresh ad creative guidelines, and a clear plan for ongoing optimization with defined KPIs. To ensure we align on objectives, could you clarify: - What specific metrics are you currently tracking, and which additional KPIs would you like to incorporate? - Are there particular audience segments or creative formats that have performed well in the past that we should focus on in the new strategy? Best regards, Thomas Beigbeder
₹37,500 INR in 7 days
4.9
4.9

Hi there, Your ads are already running, which means the real opportunity now is improving performance, lowering CPL, and turning existing traffic into consistent revenue. We can help optimize your complete Meta and Google Ads ecosystem with a data-driven strategy focused on scaling profitable campaigns while eliminating wasted spend. With 12+ years of experience, we have successfully managed high-performing lead generation campaigns across multiple industries and countries. Meta Ads Optimization (Facebook & Instagram) ✔ Full Meta Ads account audit ✔ Audience refinement & lookalike strategy ✔ Funnel setup for cold, warm & retargeting audiences ✔ Creative and ad copy improvement suggestions ✔ Budget scaling and ROAS optimization ✔ Pixel, events & conversion tracking check Google Ads Optimization ✔ Campaign restructuring for higher conversions ✔ Keyword refinement & negative keyword optimization ✔ Bid strategy and budget pacing improvements ✔ Conversion-focused search campaigns ✔ GA4 and tracking audit ✔ Weekly performance reporting with actionable insights Why choose us ✔ Professional and experienced team ✔ 1000+ happy clients across 15+ countries Looking forward to working together long-term. Thanks & Regards Antops Technologies
₹12,500 INR in 30 days
5.0
5.0

Hello there, I noticed you’re looking to turn your existing Meta and Google Ads setup into a consistent lead generation system by fixing performance plateaus through a full audit, restructuring campaigns, improving conversion tracking, and building a data-driven optimisation strategy focused on lowering CPL while increasing qualified conversions. I currently manage performance marketing optimisation workflows where underperforming ad accounts are audited in detail, including campaign structure, audience segmentation, creative performance, bidding logic, and tracking integrity across Meta Pixel and GA4, followed by rebuilding campaigns for scalable ROAS and continuous A/B testing to stabilize and grow lead flow, and I would love to apply the same approach to your accounts. Your focus on fixing inefficiencies rather than starting from scratch is very clear, especially the need for tighter funnel structure across cold, warm, and retargeting traffic, along with disciplined weekly KPIs, budget control, and creative direction aligned to lead generation outcomes. Best regards, Mobasher Reza
₹25,000 INR in 3 days
2.6
2.6

Hello, Could you provide insights into your current ad performance metrics? These details will help me understand the key areas to focus on in the audit. I’ll start with a comprehensive audit of your Meta Ads Manager and Google Ads accounts, evaluating the campaign structure, audiences, creative, bidding strategies, and conversion tracking. From this analysis, I’ll create a data-driven strategy aimed at optimizing your spend while scaling successful campaigns. This includes clear weekly KPIs and A/B testing plans for your target traffic segments. To ensure I hit all the necessary points, could you clarify: 1. What specific metrics do you consider most important for success? 2. Are there particular audience segments you’d like me to focus on? 3. What is your current average cost-per-lead (CPL)? 4. Do you have any preferences regarding the fresh ad creative guidelines? 5. When do you expect to kick off this project? Cost and timeline will be placeholders until I finalize the details. Looking forward to working with you! Relevant Portfolio: • https://www.freelancer.com/u/amjad2 Best Regards, Amjad Iqbal
₹35,000 INR in 84 days
1.8
1.8

Hi there, I’d love the chance to show you how I can manage your project. When you hire me, you get more than a freelancer. With my extensive skill set, anchored in effective advertising and boosted by a solid background in digital marketing, I aspire to be the solution you need for your Lead-Gen Meta & Google Ads Management project. By conducting a rigorous audit of your current campaign structures on platforms such as Facebook, Instagram, and Google Ads, I'll identify the wasted spend and overlooked opportunities. An evidence-backed strategy will then follow that is tailored to scale what works and rescue the stagnant parts. In addition to my expertise in Google Ads and Social Media Optimization (SMO), I have a strong grasp on website development. This means that not only will I be able to craft ad creative aligned with your lead-gen objectives but I can also offer you a comprehensive conversion tracking health-check to ensure your ads are efficiently hitting the mark. As crucial as this project is to you, it's equally important to me. Your KPIs will become mine too and together we'll make sure they are met week in week out. Following the completion of each week's task, I provide a detailed performance summary highlighting cost-per-lead, conversion rate and my next steps. Together, we will turn things around and bring significant changes that can be measured quantitatively. Give me the honor of partnering with you today for a better tomorrow!
₹12,500 INR in 30 days
1.8
1.8

I recently completed a project optimizing Meta and Google Ads campaigns that resulted in a 30% decrease in cost per lead while maintaining steady volume. Although new to Freelancer, I bring extensive experience working on large-scale ad strategies for clients operating alongside platforms like Google and Facebook, ensuring campaigns meet high standards of effectiveness. Your need for a thorough audit of Meta Ads Manager and Google Ads with clear KPIs and a scalable strategy matches my approach. I will deliver a comprehensive report with quick wins, rebuild campaigns to maximise ROAS, refine targeting funnels, and ensure conversion tracking health across Meta Pixel, GA4, and server-side events. My work starts with setting a solid campaign structure focused on simplicity and reliable delivery. I emphasise clear communication and incremental improvements that support long-term success. I am ready to begin your audit and optimisation immediately. If this aligns with your project, feel free to reach out to discuss scope and pricing. Regards Patrick
₹28,150 INR in 14 days
0.0
0.0

I'm ready to turn my existing Facebook, Instagram and Google Ads presence into a steady stream of qualified leads and sales. All profiles, pixels and campaigns are already live, but performance has plateaued, so the assignment centres on expert optimisation rather than setup.
₹20,000 INR in 6 days
0.0
0.0

Hi, I’m an experienced performance marketer specialising in Google Ads and Meta Ads lead generation campaigns. I can help optimise and scale your existing campaigns with a strong focus on lowering CPL and improving lead quality. I’ll start with a complete audit of your accounts, tracking setup, audiences, creatives, and campaign structure, then create a data-driven optimisation plan with clear KPIs, testing strategy, and funnel improvements. I can also restructure campaigns, refine targeting, improve budget efficiency, and provide weekly performance insights with actionable next steps. Ready to start immediately and work closely with you throughout the process.
₹20,000 INR in 7 days
0.0
0.0

I can optimize your Meta and Google Ads for maximum ROAS, having previously improved lead-gen campaigns for a similar e-commerce client using Facebook Ads, Google Ads, and Google Analytics. I'll conduct a thorough audit of your Meta Ads Manager and Google Ads accounts, identifying areas for improvement and crafting a data-driven strategy to scale what works. This project will take around 2-3 weeks to complete, depending on the complexity of the campaigns. What are your current cost-per-lead and conversion rate targets for this optimization project?
₹30,000 INR in 7 days
0.0
0.0

Hi, I am interested in working on your lead generation project. I have basic knowledge of Meta Ads, Google Ads, audience targeting, ad creatives, and campaign optimization. I can help with campaign setup, performance monitoring, lead generation strategy, and reporting. I am eager to learn, give my best effort, and work according to your requirements. I can communicate regularly, follow instructions properly, and complete the project within the deadline. I am available to start immediately and would love the opportunity to work with you. Thank you.
₹20,000 INR in 10 days
0.0
0.0

Hello, I’m a Digital Marketer & Social Media Manager with strong experience in optimizing Meta Ads and Google Ads campaigns for lead generation and higher ROAS. I can perform a complete audit of your current campaigns, including audiences, creatives, bidding strategies, funnel performance, and conversion tracking setup. Based on the audit, I will create a data-driven optimization strategy focused on lowering CPL while maintaining and scaling lead volume. I can rebuild and restructure campaigns, improve targeting, optimize retargeting funnels, and implement effective A/B testing strategies. I also have experience with Meta Pixel, GA4, and server-side tracking to ensure accurate data and better campaign decisions. You will receive detailed audit reports, optimization checklists, creative direction recommendations, and weekly performance summaries with actionable insights. I’m confident I can help turn your existing ad setup into a more profitable and consistent lead-generation system through continuous optimization and strategic scaling. Regard; Rimsha Ashraf
₹12,500 INR in 7 days
0.0
0.0

Instagram Ads, Google Ads, Meta Ads Manager, Meta Pixel, GA4 integration and Server-side Events - these are all familiar territory to me. Through my experience as a performance marketer, I have managed campaigns like yours before. The plateauing issue you're facing is not unusual and can be resolved with a strategic approach. My method begins with a thorough audit of your accounts to fully understand what's working and what needs improvement. Following this, I will develop a tailored strategy that emphasizes cost efficiency, lead generation, and volume increase. I'm results-oriented, so I'll provide clear KPIs for our weekly check-ins and A/B testing plans to constantly refine the funnel for better targeting. I have a knack for combining strong storytelling with high-performing ad creatives and funnel strategies - this is key to converting leads into sales, which is our main goal. To measure success effectively I will focus on achieving consistent decrease in CPL while maintaining or increasing volume as outlined in your project description. Lastly, my availability for quick feedback loops throughout the week ensures open communication and maintains our progress. Trust me to elevate your existing campaigns into the best performing platforms available.
₹25,000 INR in 7 days
0.0
0.0

Hi, When ad campaigns plateau despite active tracking and consistent budgets, the root cause is typically budget leakage within unstructured ad groups and incomplete conversion data. Achieving a lower Cost Per Lead (CPL) while scaling volume requires transitioning from routine maintenance to rigorous, data-driven optimization. Here is exactly how we will realign your campaigns for sustainable growth: Step 1: Diagnostic Audit & Tracking Resolution I will conduct a comprehensive health check of your Meta Pixel, GA4, and server-side tracking configurations. You will receive a detailed audit report identifying exactly which audiences and creatives are inflating your CPL, alongside an actionable roadmap to eliminate wasted spend immediately. Step 2: Campaign Restructuring & Scalable Optimization I will systematically rebuild your Meta and Google Ads architecture into strictly defined cold, warm, and retargeting funnels. I will outline precise creative guidelines and manage the ongoing bid adjustments, negative keyword mapping, and budget pacing necessary to drive down your CPL while maintaining volume. What specific CPL target are you aiming to achieve, and what is the current monthly ad spend allocated across both platforms? Best regards, Soumen
₹19,000 INR in 14 days
0.0
0.0

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