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# Freelance Meta & Google Ads Specialist (Ongoing) I'm the founder of **This Day**, an Australian-owned app helping hair and beauty salons fill last-minute cancellations and no-shows. I'm looking for an experienced **freelance performance marketer** to take over the day-to-day management of our paid advertising. ### Platforms * Meta Ads (Facebook & Instagram) – primary focus * Google Ads * TikTok Ads experience is a bonus ### What you'll be doing * Managing and optimising our Meta and Google ad accounts * Building and testing new campaigns * Scaling winning creatives * A/B testing audiences, hooks and messaging * Working with our UGC content creator to turn organic content into high-performing ads * Providing weekly reporting with clear recommendations * Keeping CPA as low as possible while driving quality salon sign-ups ### About the business This Day is a SaaS marketplace for the hair and beauty industry. We help salons instantly fill cancellations and empty appointment slots while helping clients discover last-minute appointments nearby. Our current priority is **growing our network of salons across Australia and New Zealand.** ### What I'm looking for * Proven experience managing Meta Ads * Strong Google Ads experience * Experience with mobile apps or SaaS businesses is highly regarded * Comfortable working with small budgets initially and scaling as performance improves * Data-driven and proactive * Excellent communication * Able to explain strategy in plain English ### Please include in your application * Examples of accounts you've managed * Your biggest wins (CPA, ROAS or growth metrics) * Industries you've worked with * Your monthly management fee * Whether you work alone or as part of a team * Why you'd be a good fit for This Day Shortlisted candidates will be asked to complete a paid audit of our existing Meta and Google Ads accounts before a final decision is made. I'm looking for someone who wants to become a long-term partner rather than just manage campaigns. If you're passionate about testing creative, analysing data and scaling businesses, I'd love to hear from you.
Project ID: 40562778
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76 freelancers are bidding on average $859 AUD for this job

Hello Hiring Manager, Hope you are doing well! :) I can see that you’re looking for an experienced freelance performance marketer to take full ownership of Meta and Google Ads for This Day and drive consistent, cost-efficient salon sign-ups. I’d love to help you scale paid acquisition while keeping CPA tightly controlled. I have hands-on experience managing and optimising Meta and Google ad accounts for app-based and marketplace-style businesses, with a strong focus on lead quality and performance efficiency. Meta Ads are my primary strength, particularly campaign structuring, creative testing, audience segmentation, and scaling winners without breaking CPA targets. Here’s what I will bring to the table: ✔️ Data-driven digital marketing strategies tailored to your goals ✔️ Proven expertise in SEO, Social Media Marketing, and Paid ads ✔️ Audience targeting & customer persona research for higher conversions ✔️ High-impact content and ad copy that drives engagement ✔️ Regular performance tracking, analytics, and optimization ✔️ Funnel building, email marketing, and lead nurturing ✔️ Clear communication, fast turnaround, and long-term commitment I focus on measurable results, not just activity. Let’s connect and turn your ideas into growth. Looking forward to working with you! Best Regards
$750 AUD in 30 days
7.2
7.2

Greetings, I appreciate the opportunity to collaborate with **This Day**. It sounds like you're seeking a dedicated performance marketer to manage and optimize your Meta and Google Ads, focusing on attracting more salons across Australia and New Zealand. My approach would involve closely analyzing your current campaigns, identifying winning strategies, and continually testing new creatives and audiences to drive down CPA while increasing salon sign-ups. I have extensive experience managing Meta Ads and Google Ads for various businesses, particularly in the SaaS space. I've successfully scaled campaigns while maintaining strong performance metrics, which I believe aligns well with your goals. Additionally, I’m comfortable working with smaller budgets and adapting as results improve. I'm eager to become a long-term partner and contribute to the growth of your app. Best regards, Saba Ehsan
$850 AUD in 5 days
6.7
6.7

Hello, I am very interested in the opportunity to work as a freelance Meta & Google Ads Specialist for your Australian-owned app, This Day. I have extensive experience in managing Meta and Google ad accounts, along with expertise in Social Media Marketing, Digital Marketing, and Internet Marketing. I understand the project requirements involve managing and optimizing Meta and Google ad accounts, testing new campaigns, and providing weekly reporting with recommendations. My portfolio includes successful campaigns that have driven quality leads and conversions for various businesses. I am confident in my ability to scale winning creatives, conduct A/B testing, and work collaboratively to achieve your goals of growing the salon network across Australia and New Zealand. I look forward to discussing how we can work together to achieve your objectives. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH Best regards, Warda Haider
$750 AUD in 8 days
6.8
6.8

Hello there Greetings! I am Saksham, a renowned expert in internet marketing and SEO with an unwavering track record of success. My experience of over 12 years encompasses managing 95+ countries in different niches, successfully delivering #1 page results for more than 500 businesses, generating organic traffic and visibility, complemented by a deep understanding of the Google Ads and Meta Ads platforms. Your project profoundly resonates with my skill set. My successful SEO campaigns have proven strong in driving prospective customers to small as well as large businesses, increasing website traffic and achieving the desired goals. I am comfortable working with small budgets initially, then scaling as the performance improves. Being data-driven, I consistently meet targets while offering a monthly management fee that is hard to beat. As a digital strategist, using proven techniques is my bread and butter, but I understand each client's uniqueness. I adapt my expertise precisely after considering your business type and sector, leading to persona-focused SEO campaigns that will fuel your growth organically - meeting your immediate need of growing your salon network across Australia and New Zealand, However, my aim is always a long-term partnership rather than just managing campaigns. Just give me one opportunity to showcase my talent. Thanks! Saksham
$750 AUD in 30 days
6.6
6.6

Hi, I will help you generate quality leads and sales through well-optimized Google Ads and Facebook Ads campaigns. With 10+ years of experience in paid advertising, I specialize in creating and managing campaigns that reach the right audience, improve conversions, and maximize ROI. My strategy focuses on understanding your target market, creating effective ads, and continuously optimizing campaigns to deliver better performance. * Here’s What I Offer: 1. Google Ads Management; • Campaign setup and optimization • Keyword research and targeting • Bid and budget optimization • Conversion tracking setup • Performance monitoring and reporting 2. Facebook & Instagram Ads (Meta Ads); • Campaign setup and audience targeting • Ad creative and copy optimization • Lead generation and conversion campaigns • Retargeting campaigns • Performance tracking and optimization My goal is simple — more leads, better conversions, and improved return on ad spend. Looking forward to work Best regards, Anju MA,
$750 AUD in 30 days
6.6
6.6

Hi, I’m a Digital marketer with 8 years of experience managing Google Ads and Meta Ads campaigns. I specialize in PPC, paid ads, and Instagram marketing, helping businesses drive targeted traffic and maximize ROI. I’d love to support your campaigns with data-driven strategies and consistent optimization. Looking forward to discussing how I can help grow your business. Best, Singh
$750 AUD in 30 days
6.4
6.4

✋ Hi, I understand your goal is to grow your network of salons across Australia and New Zealand. We've managed $5M+ in ad spend across e-commerce, SaaS, and local-business accounts, focusing on CPA and ROAS optimization. To effectively reach your target market, I would implement audience layering and retargeting funnels to engage both new and returning customers. This approach will help in maximizing the efficiency of your ad spend, especially important when scaling with small budgets initially. Could you share your current monthly ad spend and channels? Also, what conversion event are we optimizing for—salon sign-ups, app installs, or something else? Happy to share a quick audit of your current campaigns — message me! Please let me know your thoughts. Looking forward, Roman
$765 AUD in 4 days
5.9
5.9

Hello Client, I am Firoz, a Digital Marketing Expert with over 8 years’ experience in managing and optimizing Meta Ads and Google Ads campaigns for SaaS and mobile app businesses. I have a proven track record of driving efficient performance through data-driven strategies focused on reducing CPA and maximizing ROAS, aligned perfectly with your need to grow salon sign-ups across Australia and New Zealand. I specialize in full-funnel campaign management: building and scaling Meta (Facebook & Instagram) and Google Ads campaigns, executing A/B tests on creatives, audiences, and messaging, and collaborating closely with UGC content creators to convert organic content into high-impact ads. My approach emphasizes transparency, delivering detailed weekly reports with actionable insights and clear, jargon-free explanations of strategy. My portfolio includes scaling campaigns on modest budgets with measurable growth, and I possess hands-on experience in the beauty and service industries, enabling a deep understanding of your target market. I work independently, ensuring direct accountability and personalized attention. Thank you for considering my application. I look forward to potentially partnering with you to accelerate the growth of your platform. Best regards, Firoz
$786 AUD in 30 days
6.4
6.4

Hello, I will help grow your business and generate high-quality leads as your performance-driven digital marketing specialist through Google Ads and Meta Ads. With 8+ years of experience in digital advertising, I specialize in creating, managing, and optimizing paid campaigns that reach the right audience and deliver measurable results. * My expertise includes: • Google Search, Display & Performance Max Campaigns • Facebook & Instagram Ads Management • Lead Generation & Conversion Campaigns • Audience Research & Advanced Targeting • Retargeting & Remarketing Strategies • Ad Copy & Creative Optimization • Campaign Setup, Monitoring & Scaling • Conversion Tracking & Analytics Setup • Budget Management & ROI Optimization • Performance Reporting & Insights I focus on developing data-driven advertising strategies that improve campaign performance, reduce wasted ad spend, and generate consistent business growth. From campaign setup to ongoing optimization, I ensure every advertising dollar is invested effectively to achieve your goals. Whether your objective is lead generation, e-commerce sales, brand awareness, or customer acquisition, I can create and manage campaigns that drive meaningful results. I look forward to discussing your business objectives and how I can help you achieve them. Best regards, Raghav RB,
$750 AUD in 30 days
6.0
6.0

Hi there, We’d be a strong fit for This Day because we focus on performance marketing, campaign structure, and CRO for growth-stage brands. We can help diagnose Meta Ads and Google Ads performance, test audiences/hooks/messaging, and translate UGC into clearer ad testing frameworks for AU/NZ salon sign-ups. One point to confirm is the current conversion event and tracking setup so our optimisation priorities are aligned from day one. Best Regards, 8veer
$1,350 AUD in 7 days
5.7
5.7

Hey, I can manage and optimize your Meta and Google Ads campaigns with a data-driven approach focused on lowering CPA and increasing quality salon sign-ups across Australia and New Zealand. I'll continuously test creatives, audiences, messaging, and campaign structures while working closely with your UGC content to scale what performs best. You'll receive clear weekly reports with actionable insights and recommendations. I believe in long-term partnerships, proactive communication, and making decisions backed by data to achieve sustainable growth. Your satisfaction is my guarantee! Just message me & consider your project is done. Thanks.
$750 AUD in 7 days
5.9
5.9

Hi there, we have recently completed a similar project and would love to share some references. Meta & Google Ads Manager for AU/NZ App sounds right up our alley and we would love to exceed your expectations. Your need for managing Meta and Google ad accounts aligns with our expertise in optimizing campaigns and scaling winning creatives. We specialize in turning organic content into high-performing ads, ensuring seamless integration for a reliable user experience. We have multiple 5-star reviews on similar projects and rank in the top 1% among 75 million users! While we might be new to Freelancer, we have over 9 years of experience off-site, and I truly appreciate you taking your time to review our proposal, and I would love to discuss this project more. Kind regards, MusouDigital
$900 AUD in 7 days
5.6
5.6

Hello !! I am ready to help you with Meta & Google Ads Manager for AU/NZ App, Exactly as you want. I have lots of experience in Internet Marketing, Google Adwords, Advertising, Social Media Marketing, Digital Marketing, A/B Testing, Google Ads, SaaS. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
$750 AUD in 7 days
5.2
5.2

Hi, I have 7+ years of experience managing Meta Ads and Google Ads for SaaS, mobile apps, and lead generation businesses. I can audit your existing accounts, optimize campaign structure, test audiences and creatives, scale winning campaigns, and reduce CPA while improving quality sign-ups. I work closely with UGC creators to turn content into high-performing ads and provide clear weekly reports with actionable insights. I'm happy to complete your paid account audit and would love to become a long-term growth partner for This Day across Australia and New Zealand. Thank you, Jojo.
$1,000 AUD in 30 days
5.4
5.4

Hi, I can take over your Meta and Google Ads and focus on what matters most: lowering CPA while driving quality salon sign-ups across AU/NZ. I’ve managed paid accounts for SaaS and app businesses, built campaign structures from scratch, and improved performance through creative testing, audience refinement, and clear weekly reporting. I also work well with UGC creators to turn organic content into ads that convert. I work alone, communicate plainly, and can start with a paid audit. Regards, Parvesh M.
$750 AUD in 14 days
4.8
4.8

Most apps struggle not because ads don’t work, but because attribution, creative workflow and audience tests aren’t tied together—so winning creatives don’t scale and CPAs stay high. For This Day, the priority is efficient salon sign-ups across AU/NZ, not vanity metrics. I’d start with a tightly scoped experimentation plan: stabilize conversion tracking (Firebase/GA4 + Meta CAPI or AppsFlyer/Adjust for reliable mobile attribution), run concurrent creative + audience A/B tests on Meta, and use scaled App campaigns on Google with UAC for installs -> in-app sign-up optimization. Weekly decision rules will move budget to winning hooks and locations. Recommended stack: Meta Ads Manager (Advantage+ where it helps) + Google App campaigns, Firebase/GA4, Meta SDK + Conversion API, AppsFlyer/Adjust if you want advanced attribution, and a simple creatives repo (cloud folder + brief templates) for your UGC partner. I run campaigns with flexibility in mind: small-budget launch tests, clear scale thresholds, and fortnightly optimisation sprints so we can shift quickly as performance shows. Similar work: I’ve managed SaaS/mobile growth for ProgramPro (AI fitness SaaS) and an AI prospecting SaaS—improving signup efficiency through creative testing and tighter tracking workflows. My monthly fee: 1,125 AUD. I work solo with a vetted creative partner. Would you prefer we prioritise install volume or directly target salon sign-ups from day one for the paid audit?
$1,125 AUD in 7 days
4.6
4.6

Hi, We’d love the opportunity to become your long-term performance marketing partner for This Day. We have extensive experience setting up, managing, and optimizing Meta Ads and Google Ads for Australian businesses, with a strong focus on lead generation, app growth, and ROI. Our approach includes: * Meta & Google Ads campaign setup and ongoing optimization * A/B testing creatives, audiences, and messaging * Scaling high-performing campaigns while reducing CPA * Weekly performance reports with actionable recommendations * Collaboration with your UGC creator to improve ad performance * Continuous data analysis to maximize quality salon sign-ups We currently manage Google Shopping Ads for an client and have successfully delivered PPC campaigns across multiple industries. We’d be happy to share case studies and examples of previous results during our discussion. We work as a dedicated team, ensuring fast communication, proactive optimization, and consistent campaign improvements. We’re also happy to complete the paid audit and demonstrate our strategy before moving into a long-term partnership. Looking forward to discussing how we can help grow This Day across Australia and New Zealand. Thanks, Antops Technologies
$750 AUD in 30 days
5.0
5.0

Hi, I'd love to help grow This Day by managing and optimizing your Meta and Google Ads campaigns with a strong focus on driving high-quality salon sign-ups while keeping CPA efficient. I understand the importance of combining data-driven optimization with compelling creative to scale a SaaS marketplace sustainably across Australia and New Zealand. Here’s what I’ll do: • Manage and optimize Meta and Google Ads campaigns • Test audiences, creatives, and messaging continuously • Scale high-performing campaigns while lowering CPA • Provide clear weekly reports with actionable insights I have experience managing performance marketing campaigns across Meta and Google Ads, helping businesses improve lead quality, reduce acquisition costs, and scale through continuous testing and optimization. I'm comfortable working with smaller budgets, collaborating with content creators, and explaining strategy in clear, practical terms. I can also share relevant campaign examples, performance metrics, and discuss my monthly management approach. Let’s chat and discuss this in more detail. Regards, Neha
$750 AUD in 30 days
5.3
5.3

Hello, I hope you’re doing well. I’m Rajkumari from GClickWebTech, offering complete digital growth solutions that combine paid ads, SEO, tracking, and website optimization under one strategy. How My Full-Service Approach Helps Most businesses struggle because marketing channels work in isolation. I integrate SEO, Google Ads, Meta Ads, and tracking so every click, visit, and conversion is measurable and optimized. Services Included- Google Ads- Search & PPC campaign setup and optimization Keyword research & bidding strategy Conversion-focused ad structure Conversion Tracking & Analytics- GA4 & Google Tag Manager setup Google Ads & Meta Ads conversion tracking Lead, form, call & button tracking Meta Ads- Facebook & Instagram Ads setup Audience research & funnel strategy Pixel & event tracking Why GClickWebTech- I work as a growth partner, not just a service provider—focusing on clarity, performance, and scalability. Let’s connect on chat and discuss a clear growth roadmap for your business. Regards Rajkumari Digital Growth Specialist | GClickWebTech
$750 AUD in 30 days
3.8
3.8

Are you ready to skyrocket salon sign-ups while reducing CPA? As a seasoned performance marketer, I understand the critical role of managing and optimizing Meta Ads and Google Ads to drive quality leads. I've successfully scaled winning creatives and conducted A/B testing to boost ROI for SaaS and mobile app businesses. Together, we can efficiently turn organic content into high-converting ads, aiding This Day in expanding its salon network across Australia and New Zealand. Let's collaborate to achieve your growth targets and establish a long-term partnership. I’d love to chat about your project! Worst case, you get free advice that can guide your project. Derick Vorster Regards
$900 AUD in 14 days
3.9
3.9

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