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Your assignment is to build and run a high-performing Google Ads engine that brings a steady flow of qualified small-business leads to our B2B SaaS platform. The whole account will start from a clean slate, so you will be responsible for everything: keyword research, campaign architecture, ad-group structure, fresh ad copy and any display assets. Once the campaigns are live, you will install and validate conversion tracking through Google Tag Manager and GA4 so every sign-up is attributed correctly and cost-per-lead can be improved week after week. I expect you to monitor performance daily, refine bids, extend negative keyword lists, A/B test new creatives and report back with concise insights on what is driving down CPL and lifting ROI. Strong familiarity with all native Google Ads optimisation tools, automated rules, and audience segments is essential. Deliverables • Complete search (and, if recommended, display) campaigns designed for small-business lead generation • Original text ads and display assets that meet Google policy and our brand style • Fully functional conversion tracking linked to GTM and GA4, with key events pushed to Ads • A clear optimisation plan plus weekly performance snapshots highlighting wins, issues and next steps Campaign success will be measured by growth in qualified demo requests and a falling cost-per-lead. If you have a proven record of doing exactly that for other SaaS clients, let’s get started.
Project ID: 40509475
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58 freelancers are bidding on average $147 USD for this job

Greetings, I see that you’re looking for someone to set up and manage a Google Ads campaign for your B2B SaaS platform to attract small-business leads. To tackle this, I would start by conducting in-depth keyword research to understand your target audience better. I would then create a structured campaign, complete with well-organized ad groups and compelling ad copy tailored to your brand. Once the campaigns are live, I’ll ensure robust conversion tracking is in place using Google Tag Manager and GA4. This will allow us to measure sign-ups accurately and continuously improve the cost-per-lead. I’m experienced in daily performance monitoring, A/B testing, and utilizing Google Ads optimization tools to refine campaigns effectively. With my familiarity in this area, I’m confident we can achieve a steady flow of qualified demo requests while lowering your CPL. Best regards, Saba Ehsan
$100 USD in 2 days
6.8
6.8

With over six years in the industry, I specialize in helping businesses like yours achieve better digital marketing results, specifically through Google Ads and lead generation. In addition to optimizing your campaigns for improved ROI and lowering CPL, I would bring a multi-faceted approach to the table that extends beyond just managing Google Ads. My experience in automation funnels, CRM integration as well as SEO gives me a holistic understanding of how all the different pieces fit together. Key to my approach would be the emphasis on thorough research and data analysis. Before launching your campaigns, I'll perform extensive keyword research to ensure we're targeting the most effective terms for your specific niche. Then, by implementing automated rules and audience segments, we can continually optimize campaign performance by refining bids, extending negative keywords lists and A/B testing ad creatives. Finally, my long-term perspective towards client work means I don't cut corners when it comes to conversion tracking and performance reporting. By installing and validating conversion tracking through Google Tag Manager and GA4 - which are my mainstays - you can rest assured every sign-up is attributed correctly so we can constantly improve cost per lead. By hiring me, you would gain a full-suite marketer who's both effective with Google Ads and cognizant of the larger business goals at hand, which I believe fits your requirements perfectly.
$30 USD in 7 days
6.3
6.3

Hi, Have you identified specific industries or keywords that resonate with your target audience? I’m excited to create a tailored Google Ads engine for your B2B SaaS platform. Starting from scratch, I’ll conduct comprehensive keyword research, craft compelling ad copy, and establish a solid campaign structure. I’ll ensure conversion tracking is seamlessly integrated using Google Tag Manager and GA4, allowing us to optimize cost-per-lead effectively. I’ll monitor performance daily, adjust bids, and refine keywords while utilizing A/B testing for creatives. You’ll receive detailed weekly snapshots that will highlight wins and the next steps to keep improving ROI. With my proven experience in driving quality leads for SaaS companies, I’m confident we can achieve your campaign goals together. Best, Muhammad
$200 USD in 30 days
6.4
6.4

Greetings, I see that you're looking to establish a comprehensive Google Ads strategy for your B2B SaaS platform, aiming to attract qualified small-business leads. My approach would start with thorough keyword research to identify the terms that resonate most with your target audience. From there, I’d craft a structured campaign with well-defined ad groups and fresh ad copy that aligns with your brand voice. Once the campaigns are live, I’ll ensure conversion tracking is set up correctly using Google Tag Manager and GA4, so we can accurately track leads and optimize for a lower cost-per-lead. By monitoring performance daily, I’ll refine bids, adjust negative keywords, and A/B test creatives to continuously improve results. My experience with Google Ads optimization tools will help drive the success you’re aiming for. Best regards, Muhammad Arshman
$150 USD in 2 days
5.0
5.0

Hey there !! I can take full operational ownership of your B2B SaaS acquisition pipeline, building a high-performing Google Ads engine from a clean slate to drive qualified small-business leads. My Google Ads SaaS Blueprint: Alpha-Beta Campaign Architecture: Building a highly segmented, Single-Theme Ad Group (STAG) search layout using Exact and Phrase match pillars to capture high-intent SMB decision-makers. Proactive Budget Protection: Applying an account-level global negative keyword matrix (filtering out career seekers, enterprise, and informative terms) to completely eliminate wasted ad spend. Airtight Analytics & Tracking: Linking Google Tag Manager (GTM) and GA4 to your platform to perfectly track and attribute demo sign-ups, while using Enhanced Conversions to feed accurate data back to Google's smart bidding algorithms. Daily Data Discipline: Conducting routine search term audits, bid strategy updates, and copy A/B tests to systematically depress your CPL while scaling your demo velocity. Let's link up to build your acquisition engine immediately. Warm regards, Rajat Pathania
$100 USD in 30 days
4.5
4.5

Hi there, This project instantly caught my eye, so I had to reach out. I see you looking for a professional to set up a high-performing Google Ads engine for your B2B SaaS platform starting from scratch. My experience includes helping businesses like yours increase qualified leads and ROI. I specialize in creating high-converting campaigns and optimizing performance through Google Ads strategies. Based on what you mentioned, here is how we would approach the project: - Thorough keyword research for targeted leads - Strategic campaign architecture and ad-group structuring - Compelling ad copy creation and display assets development - Implementation of precise conversion tracking through GTM and GA4 Rest assured, clear communication and seamless integration of user-focused solutions are my priorities. I look forward to showcasing successful project samples upon your request. Best Regards, Aashiq
$150 USD in 7 days
4.5
4.5

Greeting! Building a Google Ads engine from scratch for a B2B SaaS targeting small businesses is a focused brief, and getting the campaign architecture right from day one is what separates a scalable lead engine from wasted spend. We are a team of 62 professionals with over 9 years of experience running paid search campaigns for SaaS and B2B clients, including full-funnel tracking setups and CPL optimisation. Here's how we can help: - Full account build from keyword research and campaign architecture to ad group structure and negative keyword lists targeting small-business decision makers - Original search ads and display assets written to your brand style and optimised for demo request conversions - GTM and GA4 conversion tracking configured and validated so every sign-up is attributed and CPL is measurable from week one - Daily monitoring with bid refinement, A/B creative testing, and audience segmentation adjustments as data builds - Weekly performance snapshots covering what is driving CPL down, what needs cutting, and what gets scaled One quick question: do you have an existing brand style guide and a target CPL in mind, or do you want us to benchmark that from the first two weeks of live data? Share your platform details and we will have a campaign plan ready before we kick off.
$140 USD in 7 days
4.2
4.2

I’m a Google Ads specialist with experience building B2B SaaS lead-generation campaigns from the ground up. I can handle the complete setup including keyword research, campaign structure, compelling ad copy, GTM/GA4 conversion tracking, audience targeting, ongoing optimization, and detailed performance reporting to consistently lower CPL and improve ROI. ✅ Complete Google Ads account setup from scratch ✅ In-depth keyword research & competitor analysis ✅ High-converting search campaign architecture ✅ GTM & GA4 conversion tracking implementation ✅ Negative keyword strategy to reduce wasted spend ✅ Ad copy creation and A/B testing ✅ Daily monitoring, bid optimization & performance improvements ✅ Audience segmentation and remarketing setup ✅ Weekly reports with actionable insights ✅ Focus on qualified B2B SaaS leads and ROI growth I’m ready to start immediately and build a scalable lead-generation engine for your SaaS platform.
$140 USD in 7 days
4.1
4.1

Hi there, I’m an experienced media buyer with 3+ years of Google Ads experience and a strong background in lead generation, tracking, and reporting. I can help build the entire Google Ads setup from scratch, including keyword research, campaign structure, ad copy, GTM setup, GA4 integration, conversion tracking, and ongoing optimization. I have experience working with B2B businesses and understand that success is not about clicks but about generating qualified demo requests at a sustainable CPL. My approach is data-driven, and I enjoy digging into search terms, conversion data, and user behavior to identify scaling opportunities. Kindly have a look and visit my profile for reviews and additional experience. Looking forward to discussing your SaaS platform further. Best regards, Hamza
$200 USD in 5 days
4.5
4.5

Hello, Hope everything is going well. I’m Rajkumari, a Google Ads & Performance Marketing Specialist at GClickWebTech, helping businesses scale using paid advertising with proper analytics and optimization. My Google Ads Framework- I manage Google Ads as a complete growth system—ads, tracking, analytics, and optimization working together. Services I Provide- Google Ads (Search, Display, Shopping, YouTube, PMax) PPC Campaign Structuring & Scaling Google Merchant Center (GMC) Management Conversion Tracking Setup & Testing GA4 & GTM Configuration Audience & Remarketing Strategy Bid & Budget Optimization Weekly Performance Monitoring & Insights Why Me- I focus on clean data, smart scaling, and predictable results, making it easier to grow campaigns confidently. Let’s connect via chat and explore a growth-focused Google Ads strategy for your business. Regards, Rajkumari Google Ads Specialist | GClickWebTech
$70 USD in 30 days
3.8
3.8

Hey there, I hope you are doing great. I came across your project regarding building and managing a high-performing Google Ads system for B2B SaaS lead generation, and I’m confident I can help you set up a scalable, data-driven acquisition engine focused on qualified demo requests and lower cost-per-lead. I have hands-on experience in Google Ads campaign setup, conversion tracking (GTM + GA4), and performance optimization for lead generation funnels, especially in SaaS and service-based businesses where ROI and lead quality are critical. For your project, I can: -Build a complete Google Ads account structure from scratch (search + display if needed) -Conduct in-depth keyword research focused on high-intent B2B SaaS traffic -Create tightly structured ad groups with optimized targeting and audience segmentation -Write high-converting ad copy aligned with Google Ads best practices and your SaaS offering -Set up and verify full conversion tracking using Google Tag Manager and GA4 -Ensure proper attribution of demo requests and sign-ups into Google Ads -Continuously optimize campaigns through A/B testing, bid adjustments, and negative keyword refinement -Monitor performance daily and focus on reducing CPL while increasing qualified leads -Provide clear weekly reports with insights, wins, and actionable next steps Looking forward to hearing from you soon! Best regards, Shameel
$30 USD in 4 days
3.1
3.1

With my vast experience in digital marketing, specializing in platforms like Google Ads and Analytics, I am confident that I will be the perfect fit for your B2B SaaS Google Ads Setup project. Not only have I successfully managed ad accounts with substantial monthly budgets, but I've driven growth, increased ROI, and delivered measurable results for over 80 businesses - many of which were SaaS clients just like yours. In addition to my proficiency in all aspects of campaign management including keyword research, ad creation, and conversion optimization, I am particularly skilled in setting up and utilizing Google Tag Manager and GA4 for accurate conversion tracking - a critical aspect of your project. My ultimate goal is to minimize your cost-per-lead while maximizing qualified demo requests. Moreover, my approach is deeply-rooted in data. I monitor performance meticulously on a daily basis, refine bids accordingly, conduct A/B tests to find the most efficient strategies, and provide insightful reports regarding wins and next steps. Choosing me means choosing someone who prioritizes your growth objectives and is committed to delivering results that truly matter. Let's team up to build an industry-leading Google Ads engine for your B2B SaaS platform!
$140 USD in 7 days
3.0
3.0

With over 7 years of freelance experience in website development and design, I bring a unique blend of digital marketing expertise and aesthetic creativity to the table. Having created successful websites for a range of clients - from chart-topping to industry-leading retailers - I understand the power of a well-executed digital campaign and its impact on conversions. Moreover, being fluent in English and possessing exceptional communication skills, I assure you that collaborating with me will be an uncomplicated and smooth process. Your instruction entails building high-performing Google Ads that yield a steady flow of qualified leads for your B2B SaaS platform. My Digital Marketing skills span campaign architecture, keyword research, conversion-tracking through GTM and GA4, ad-group structure, A/B testing of creative assets, etc. My familiarity with all native Google Ads optimization tools equips me to monitor performance daily and refine strategies for continuous improvement. Lastly, my ability to think both strategically and artistically will be an asset in crafting powerful and persuasive ad copies that align with not just your target audience but also your brand's personality. Hiring me ensures that your Google Ads campaigns will not only drive down cost-per-lead but also resonate aesthetically with your brand style. I look forward to bringing my proven record of expertise to propel your business growth forward.
$30 USD in 2 days
3.1
3.1

Your requirement for a "high-performing Google Ads engine" for your B2B SaaS platform immediately brings to mind a recent project where I architected a similar lead-gen engine for a fintech SaaS, resulting in a 35% reduction in CPL within the first month by leveraging precise audience segmentation and negative keyword refinement. My approach will involve comprehensive keyword research using SEMrush and Google Keyword Planner to identify high-intent B2B search terms, followed by a granular campaign structure segmented by product feature and target persona. I'll develop compelling ad copy with strong CTAs tailored to each ad group, and create visually appealing display assets. Conversion tracking will be meticulously set up via GTM, integrating with GA4 to ensure accurate attribution of sign-ups and facilitate iterative CPL optimization. Could you elaborate on your ideal lead qualification criteria for small businesses? Also, what is the primary conversion event you're targeting beyond initial sign-ups? I'm confident we can build a robust lead-generating machine for your SaaS; let's schedule a brief call to discuss how.
$192 USD in 21 days
2.6
2.6

Hey there, I see you are launching a B2B SaaS platform from a clean slate. Capturing high-intent small business leads requires bypassing generic, high-cost search terms and targeting hyper-specific buyer intent. I will architect a tight, SKAG-optimized campaign structure focused on high-converting transactional keywords. By deploying custom GA4 event listeners via GTM, we will instantly feed clean conversion data back into Google’s bidding algorithms, ensuring our automated bidding targets actual demo requests, not just accidental clicks. My approach focuses on rigorous negative keyword sculpting and ad copy that pre-qualifies traffic, driving down your CPL while maximizing your ad spend efficiency from day one. Are your core competitors bidding heavily on your brand terms, or are we focusing entirely on unbranded category keywords for launch? Inbox me ASAP to get this moving. Warm regards, Umer Kayani
$140 USD in 7 days
2.2
2.2

As a Freelancer with diverse skills ranging from B2B marketing to internet marketing, I'm confident in my abilities to deliver exceptional results for your Google Ads setup project. My experience in digital marketing combined with Google AdWords and Google Analytics proficiency positions me as the ideal fit for guiding your B2B SaaS platform to success. Demographics matter, and I understand the need for precision in targeting small businesses. Besides setting up your Google Ads campaign from scratch, I will implement robust conversion tracking mechanisms through Google Tag Manager and GA4, ensuring every sign-up is accurately attributed, enhancing cost-efficiency week after week. It doesn’t stop there; my strength in data analysis means that I will refine bids, conduct A/B tests, employ automated rules where needed, and report concise insights regularly on what drives down CPL and improves ROI. Additionally, my proficiency in SaaS marketing is well-marked—my previous clients have witnessed marked growth in qualified demo requests alongside a reduction in CPL. So let's leverage my extensive skill set and drive your B2B SaaS platform's exponential growth together by streamlining your small-business lead generation!
$140 USD in 3 days
2.8
2.8

Hello, Capturing qualified small-business leads from a clean slate requires strict alignment between search intent and landing page messaging, especially when scaling a B2B SaaS platform. Are you planning to focus exclusively on high-intent search terms initially, or are you open to layering audience segments to accelerate the data collection phase? The core challenge with a fresh account is building a clean data foundation, which I will solve by structuring exact and phrase-match campaign architectures to eliminate budget waste while deploying precise conversion tracking. Once Google Tag Manager and GA4 are fully mapped, every sign-up event will accurately feed the algorithm to systematically drive down your cost-per-lead. With 16 years of experience optimizing Google Ads and driving digital growth, I specialize in establishing profitable engines exactly like the clean slate setup you require. Regarding your Zoho integration mentioned in the title, I would like to understand this need more to ensure seamless lead attribution from first click to closed deal. Let us connect via chat to discuss your specific lead generation goals and how we can best structure your tracking architecture. Best regards, Narendra Singh
$85 USD in 30 days
0.4
0.4

New Opportunity is Coming! Your goal of driving a steady flow of qualified small-business leads to your B2B SaaS platform through a high-performing Google Ads engine is crucial for achieving growth and reducing cost-per-lead. By starting from scratch, we have the opportunity to craft a tailored strategy, conduct in-depth keyword research, and create compelling ad copy that resonates with your target audience. Implementing robust conversion tracking via Google Tag Manager and GA4 will ensure accurate attribution and continuous optimization for improved ROI. I have a proven track record of building successful Google Ads campaigns for SaaS platforms, focusing on lead generation and cost efficiency. By leveraging native Google Ads tools, automated rules, and audience segments, we can fine-tune campaigns, conduct A/B testing, and deliver concise performance insights to drive down CPL and boost ROI. I am excited to collaborate on this project and help you achieve your lead generation goals effectively. I'd be happy to discuss the details, review your requirements, and recommend the most practical path forward before development begins. Best regards, Sai
$30 USD in 7 days
0.0
0.0

Building a successful Google Ads engine requires a strategic approach to ensure a steady flow of qualified leads, particularly for your B2B SaaS platform. Your challenge is starting from scratch, which means careful planning and execution are essential. With over 12 years of experience in digital marketing and SaaS environments, I specialize in creating comprehensive campaigns that drive results. My approach will include thorough keyword research, optimized ad-group structures, and compelling ad copy tailored to attract small businesses. Utilizing Google Tag Manager and GA4, I will implement robust conversion tracking to ensure precise attribution and continuous improvement in cost-per-lead. I’ll actively monitor the campaign's performance, refine our strategy based on data insights, and leverage tools like automated rules to optimize bids effectively. You can expect regular updates highlighting successes and areas for improvement. What specific target audience segments are most important for you when generating these leads?
$250 USD in 7 days
0.0
0.0

“After reading your project, I already have a clear idea of how I’d approach it. The challenge of setting up a high-performing Google Ads engine for B2B SaaS lead generation is exciting. I understand the importance of starting from scratch and optimizing for qualified small-business leads.” While I am new to Freelancer, I have tons of experience and have completed many successful projects off-platform. I will meticulously conduct keyword research, craft compelling ad copy, and implement conversion tracking for precise attribution. By leveraging Google Ads tools and continuous optimization, I will drive down CPL and increase ROI consistently. I would love to chat more about your project! Regards, Bjorn van der Linden
$200 USD in 7 days
0.0
0.0

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