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Company: Australian Digital Agency Role Level: Senior Specialist (High Execution / Technical Lead) Department: Performance Marketing (SEM & Social) Reports To: Department Lead Start Date: February 2026 Pay: Weekly ** Role Overview ** We are looking for a Senior PPC Specialist to serve as the "engine room" for our paid media campaigns. You will be a hybrid marketer capable of driving performance across both Google Ads (SEM) and Meta Ads (Facebook/Instagram). In this role, you will partner closely with an Account Manager. While the Account Manager holds the primary client relationship, you will be the technical voice in the room - executing the work, analysing the data, and joining calls to explain how we are achieving results. Core Responsibilities 1. Google Ads (SEM) Execution - Campaign Management: Set up and configure search campaigns with granular control. You own the day-to-day levers: bids, budgets, and keywords - Optimisation: Manage bidding strategies independently to hit ROAS/CPA targets - Search Quality: Perform deep keyword mining, negative keyword research, and Search Query Report (SQR) analysis - Ad Copy: Write compelling headlines and descriptions; implement ad extensions (Sitelinks, Callouts) that align with the strategy set by the Account Manager 2. Meta Ads (Social) Execution - Build & Launch: Build robust campaign structures from scratch, selecting objectives (Sales, Leads, Traffic) that align with the broader marketing goals - Audience Strategy: Execute deep audience research, creating custom audiences, lookalikes, and interest stacks - Creative Feedback: Analyse creative performance and provide specific, data-backed feedback to the design team (e.g., "The video hook is working, but the CTA needs to change") - Testing: Manage rigorous A/B testing of creatives and audiences to drive incremental lift 3. Analytics & Diagnostics (No Implementation Required) - Diagnosis over Deployment: You are not expected to write code or implement tags. However, you must be able to diagnose issues. You should be able to look at an account and flag if the Pixel isn't firing correctly or if GA4 data looks discrepant - Data Analysis: Use GA4 and platform data to uncover trends. You will answer the question "Why is performance up/down?" using data, not just intuition - Reporting: Compile data for weekly and monthly reports, providing the technical commentary that the Account Manager will present to the client 4. Client Support & Communication - Technical Expert: You will join client calls as the Subject Matter Expert. While the Account Manager leads the meeting, you will speak to the technical performance, campaign logic, and optimisation details - Response Support: Assist the Account Manager by drafting technical answers to complex client queries regarding attribution, bidding logic, or platform changes Day-to-Day Tasks Based on our internal task matrix, your focus will be on "High" and "Medium" brainpower tasks: - Strategic Work: Competitor research, Funnel Strategy planning, and Targeting Strategy - Optimisation: Bid strategy management, Quality Score analysis, and Budget pacing - Creative Strategy: Briefing ad creative variations and writing ad copy - Troubleshooting: Identifying 404s in ads or broken tracking links and flagging them for the dev team ** Requirements & Proficiency ** - Experience: 3-5+ years managing both Google Ads and Paid Social budgets - Platform Mastery: Expert-level knowledge of Google Ads Manager, Google Ads Editor, and Meta Ads Manager - Analytical Capability: Strong proficiency in reading GA4 and using it to cross-reference platform data. (Coding/GTM Implementation skills are not required, but the ability to identify a broken setup is). - Communication: Articulate and clear. You can explain complex bidding algorithms to a non-technical client when called upon - Autonomy: You can manage your own workload and task list without the Account Manager needing to micromanage your daily schedule Bonus Points (Optional but Awesome) - Automation: The ability to build automations to handle repetitive tasks would be a massive advantage - Examples: Using Zapier/Make to connect lead forms to spreadsheets, writing Google Ads Scripts to automate budget pacing or negative keyword checks, or using AI tools to streamline reporting workflows. ** Ideal Candidate Profile ** You are a "Doer" who loves being inside the ad platforms. You prefer focusing on the craft of media buying - tweaking bids, testing audiences, and analysing results-rather than managing client contracts or handling high-level crisis management. You want to be the trusted technical partner to a strong Account Manager.
Project ID: 40189635
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Hi, Greetings! I can set up and manage your campaigns. I am a Certified Digital Marketing expert. I have 12+ years of professional experience in creating and managing Google Ads campaigns. I have good working knowledge and experience in running ads for e-commerce and service based websites. My prime focus remains the efficiency, direct profit generation of my client's business projects and constant improvement. I have gone through your initial project requirement and would be very happy to assist you in reaching your goals. I will help you set up and optimize your Google Ads campaigns to drive high quality traffic to get the maximum conversions and sales. Feel free to contact me anytime. During our further discussion, I will be able to answer your questions, analyze your requirements and provide you the best approach/strategy for your business. I look forward to hearing back from you soon. I am standing by and ready to start immediately. Thank you, Kind Regards, Lalit Kaur
$15 AUD in 10 days
8.6
8.6

Hello, I hope you’re doing well. I will create and optimize multiple ad campaigns based on your business needs and target keywords to attract the right audience. Backed by over 15 years of experience, our team provides high-quality work, quick responses, and ongoing improvements to help your ads perform better and reach their objectives. Services offered: Daily bid adjustments Conversion tracking checks Ad previews New ad text creation Competitor ad analysis Monitoring clicks and bounce rates Adding negative keywords Expanding keywords from search term reports Checking conversion pages Thank you!!
$15 AUD in 20 days
8.4
8.4

Hello, My name is Nisha, and I work as a Senior PPC Specialist focused on delivering high-performing paid campaigns for agencies and businesses. I can do this with my team by managing and optimizing PPC campaigns across Google Ads, Bing, and social platforms for your Australian clients. The focus is on intent-driven targeting, strategic bidding, and conversion tracking so ad spend generates measurable leads and sales. What I will work on ✓ PPC account setup and campaign structuring ✓ Keyword research and negative keyword filtering ✓ Ad copywriting for maximum click-through and conversions ✓ Conversion tracking and analytics integration ✓ Bid management and budget optimization ✓ Audience segmentation and retargeting ✓ A/B testing of ads and landing pages ✓ Campaign performance monitoring and reporting ✓ Continuous strategy refinement for better ROI ▶ This approach ensures your clients’ campaigns are optimized for high-quality leads and consistent results. I am confident in delivering senior-level PPC management and ready to collaborate immediately. Best regards, Nisha
$15 AUD in 10 days
8.0
8.0

I optimize campaigns, keywords, and ad copies with performance in mind. Payment is required only after you are satisfied with the quality of setup and optimization. Hi, Google Ads is one of the best platforms to drive sales and leads for your business. But going in blind and expecting to strike it rich is a fool’s errand. Google Ads takes serious skill, planning, and time. If anyone could jump into Google Ads with zero plan of attack or strategy and make millions, we would. But, we can’t. With Google Ads, we need a strategy going in. We need a planned budget, keywords, picking the right medium, creating ad groups, and landing pages, and even perfecting what call to action you are using. Beyond that, Google Ads only continues to get more complex. My PPC Campaign Management Plans at a Glance: 1) Competitor Analysis 2) Keyword Research & Optimizations (Broad Modifier, Phrase and Exact Match) 3) PPC Ad Copy Development 4) PPC Bid Management 5) Enhance Ads with Ad Extensions 6) Raise Click-through rate (CTR) 7) Improve campaign Quality Score 8) Increase your conversion rate 9) Negative keyword implementations to exclude irrelevant traffic 10) Performance across tablet, desktop, and mobile devices 11) Landing Page Consultation 12) Remarketing set up to reach your past website visitors and buyers 13) Conversion Tracking set up to track sales and leads from your website 14) ROI Analysis 15) Weekly reporting Regards, J@!
$15 AUD in 5 days
7.3
7.3

With over 5 years of experience under my belt, I am the perfect candidate to be your dedicated PPC Specialist. Beyond the basic requirements of platform mastery and analytics proficiency, I bring a level of strategic insight into tailoring ad campaigns to meet your business goals. My deep understanding of Google Ads and Meta Ads, paired with my solid communication skills, make me uniquely capable of translating complex bidding strategies and performance metrics into actionable insights that can be easily understood by clients. My commitment to data-driven solutions is reflected in my approach to every aspect of campaign management. I excel in rigorous A/B testing, which is crucial for driving incremental lift. As an expert in audience segmentation and targeting strategy, I am confident in generating quality leads and increasing conversions efficiently. In addition, my autonomous nature ensures that I can handle a demanding workload while keeping high-level responsibilities in mind. As your Senior PPC Specialist, I am excited about not only delivering superior campaign execution but also taking ownership of analytic diagnostics and supporting your Account Managers with technical expertise on client calls. My previous clients regularly praised my ability to confront challenges head-on and provide top-notch solutions without constant supervision.
$40 AUD in 30 days
7.5
7.5

With over 16+ years of experience managing Google Ads and Paid Social budgets, I am confident that I am the Senior PPC Specialist you are looking for. My expertise in Google Ads Manager, Google Ads Editor, and Meta Ads Manager align perfectly with your platform requirements. Additionally, my skill in effectively interpreting GA4 data to uncover trends will be instrumental in providing accurate and insightful analysis of key performance indicators. Rest assured that while I am adept at identifying broken setups, I understand my role is in diagnosis rather than implementation. Communication is a particular strength of mine and I pride myself on being able to convey complex concepts clearly to non-technical stakeholders. This capacity will be invaluable when speaking as the technical voice alongside Account Managers in client meetings - enabling me to elucidate performance metrics, campaign logic and optimisation tactics effectively. My deep understanding of bidding algorithms and attributions means I can not only diagnose complex issues but also provide detailed explanations tailored to your clients' level of expertise. Autonomous and deadline-driven, I am more than capable to handle high-level tasks as well as manage my own day-to-day responsibilities. This leaves your Account Managers free to focus on broader client relationships while they can trust that tasks such as competitor research, funnel strategy planning, budget pacing or troubleshooting are in experienced hands.
$25 AUD in 40 days
6.6
6.6

With over 15+ years of expertise in the digital marketing and SEO realm, I am confident in my ability to excel as your Senior PPC Specialist. Having successfully handled 1300+ projects with a 97% client satisfaction rate, I prioritize measurable results, strategic planning, and utmost professionalism. My proficiency in Google Ads, Meta Ads, and GA4 aligns perfectly with your requirements, enabling me to perform granular campaign management, rigorous A/B testing, and profound analytical work effortlessly. Moreover, my past career has developed a strong instinct for deep data analysis and problem-solving. I possess not only the capability to identify a broken setup but also the knack of explaining complex concepts in simple terms - exactly what you require from a technical voice in the room. Your clients can expect reports with clear explanations aided by precise technical commentary for their better understanding. Lastly, my autonomous approach to work is bound to amplify your team's efficiency. It enables me to manage my workload skillfully without needing micro-management or prompting, leaving no scope for any bottlenecks. If you entrust me with this demanding but rewarding position, I assure you I won't just be another PPC specialist - I'll be a driving force behind soaring performance metrics and satisfied clients.
$15 AUD in 6 days
6.5
6.5

Greetings, I am excited about the opportunity to work with you as a PPC Marketing Expert to set up and manage your campaigns on Google Ads and Meta platforms. With my extensive experience in digital marketing, I am confident I can deliver measurable results that align with your goals. Why Choose Me: As an experienced and certified digital marketer, I specialize in Google Ads and Facebook Ads, with a proven track record of enhancing ROI and driving targeted traffic. My expertise includes advanced SEO strategies, Google Analytics, and Tag Manager, ensuring a comprehensive approach to your campaigns. Services Offered: ✅ Full campaign setup for Google Search, Shopping, Display, and Meta Lead Gen & Conversion campaigns ✅ Keyword & audience research tailored to your industry ✅ Ad copywriting and creative testing for optimal engagement ✅ Conversion tracking setup using Google Analytics, GTM, and Meta Pixel ✅ Ongoing optimization to increase ROAS and lower CPA ✅ Retargeting strategy to re-engage potential customers Platforms: ✅ Google Ads ✅ Facebook & Instagram Ads ✅ LinkedIn ✅ Other social media platforms as needed I am eager to share case studies and examples where I have successfully improved performance through Google Ads and Meta Ads. Let's discuss how we can create a sustainable campaign structure for long-term growth. Looking forward to discussing strategy and process over chat.
$20 AUD in 40 days
5.5
5.5

As an experienced senior PPC specialist with over five years of managing Google Ads and Paid Social budgets, I am confident that my skills align perfectly with your needs. I've cultivated a deep understanding of multiple platforms including Google Ads Manager, Google Ads Editor, and Meta Ads Manager; skills that will allow me to seamlessly integrate into your agency's existing workflows. Notably, my prowess in using data to uncover trends and provide robust technical commentary for reports will be valuable to your team. Additionally, I understand the key challenges faced in the roles and responsibilities assigned to this position. My goal-oriented approach combined with my ability to handle high-performing campaigns, granular keyword optimization, robust audience segmentation, extensive A/B testing, as well as my knowledge in GA4 analysis for diagnosis without implementation capability sets me apart from the competition. In addition to my core capabilities in PPC execution, analytics, and client communication, I bring unique advantages to the table with my AI expertise honed over a decade. My focus on AI-powered lead generation systems could significantly augment your performance marketing strategies and help create a competitive edge for your agency.
$15 AUD in 40 days
4.8
4.8

Hi there, I’m ready to help with Senior PPC Specialist for Australian Agency and deliver results you’ll love. With proven expertise in Social Media Marketing, Google Ads, I ensure reliable communication, on-time delivery, and complete satisfaction. As a dedicated professional, I focus on creating solutions that align perfectly with your goals and brand vision. You can count on consistent updates, quality results, and full support throughout the project. You can also view some of my successful projects here: https://www.freelancer.com/u/komalshaikh92 Let’s connect and discuss how I can bring your project to life, I’m confident I can deliver beyond expectations! Best regards, Komal
$15 AUD in 40 days
4.2
4.2

Hello Harry, I’m Kiran, A Social Media Marketing Manager with over 8 years of experience. I’d love to help with * Senior PPC Specialist for Australian Agency * by developing a customized strategy. I'll also provide examples of my previous work in a private chat. Why choose me? Tailored strategies for your business Engaging content that drives results Quick, clear communication 100% satisfaction guaranteed What I offer: Social media strategy & content planning Growth-focused management across platforms Analytics to track performance and optimize results ✨ Let’s elevate your online presence! ✨ Check out my portfolio here: https://www.freelancer.com/u/Kiranshaikh2388 Let’s chat about how I can help! Thanks, Kiran
$15 AUD in 40 days
4.8
4.8

Dear Australian Digital Agency Team, I am writing to express my interest in the Senior PPC Specialist position within your esteemed company. With over 7 years of experience in digital marketing, specializing in Google Ads and Meta Ads, I am confident in my ability to serve as the technical lead for your paid media campaigns. My expertise lies in executing strategic SEM and social media campaigns, optimizing for ROAS/CPA targets, and conducting in-depth audience research to drive performance. I have a proven track record of delivering measurable results for clients across various industries, and I am adept at analyzing data to uncover trends and provide actionable insights. I pride myself on my strong communication skills, platform mastery, and ability to work autonomously to manage workload efficiently. I am passionate about staying up-to-date with industry trends and leveraging automation tools to streamline processes and enhance campaign performance. I believe that my skills and experience align well with the requirements of the role, and I am excited about the opportunity to contribute to the success of your team. I look forward to the possibility of discussing how my background, skills, and enthusiasm can benefit Australian Digital Agency. Thank you for considering my application. Warm regards,
$15 AUD in 40 days
4.4
4.4

Hey, I’m an experienced PPC specialist with 4+ years managing Google Ads and Meta Ads campaigns. I excel at campaign setup, bid management, audience targeting, ad copy, creative testing, and optimizing for ROAS/CPA. I’m proficient in GA4 and platform analytics, able to diagnose tracking or performance issues, and provide clear technical insights to account managers. I also have experience automating reporting and repetitive tasks using Google Ads Scripts and Zapier. I thrive on hands-on media execution, data-driven optimization, and delivering measurable results. I’d be excited to support your team as the technical lead for paid media campaigns. Suzon
$15 AUD in 40 days
4.3
4.3

Hello, I’m a senior PPC specialist with 5+ years managing campaigns across Google Ads and Meta Ads. I excel in technical optimization, audience strategy, A/B testing creatives, and data analysis to maximize ROAS and qualified leads. I’ve partnered closely with Account Managers, providing the technical voice on calls and reports, diagnosing tracking issues, and ensuring campaigns run at peak performance. I’m ready to join as your “engine room,” executing and optimizing campaigns while delivering clear communication and actionable data for decision-making. Best regards, Antonio.
$86 AUD in 12 days
4.2
4.2

I am Naumeer Anwer, a seasoned digital marketer specializing in PPC campaigns both in Google Ads and Meta Ads, which makes me an ideal candidate for your Senior PPC Specialist role. In my 5+ years of experience, I have managed substantial budgets while delivering high-value outcomes. Proficiency in GA4 and platform data analysis gives me the power to make informed decisions and create bespoke strategies that resonate with clients' goals and expectations. Not only can I execute and optimize campaigns effectively, but I also have an expansive knowledge of campaign structure creation, audience targeting, A/B testing, and ad copywriting – skills pivotal to garnering the desired results. Additionally, by troubleshooting any advertisement issues or tracking errors proactively, I ensure there are no setbacks in keeping your client's campaigns running flawlessly. Importantly, my track record of taking up "High" and "Medium" complexity tasks aligns well to your job description. My autonomy in managing tasks without micromanagement combined with my exceptional communication skills will significantly benefit the role - from drafting technical answers to attending as a subject matter expert during client calls. My goal is always client satisfaction by answering not just the question of 'what happened,' but also 'why it happened', backed-up with comprehensive data analysis. I eagerly look forward to the opportunity to contribute to your company's success!
$25 AUD in 40 days
4.4
4.4

As a certified Google Ads Expert with over seven years of experience managing global campaigns, I am confident that I fit the mold of your dream Senior PPC Specialist to a tee. From strategic campaign creation, audience targeting, conversion tracking to comprehensive data analysis for better ROI - I've done it all and I do it well. Your mention of data-focused ad strategies is where our paths merge perfectly. My entire approach is data-driven, and my goal has always been to help businesses get maximum conversions at minimum cost. Moreover, my skills extend to Meta Ads (Facebook/Instagram) management as your marketing plans necessitate. Additionally, my excellent communication skills allow me to artfully explain complex technicalities to non-technical clients when required Effectively joining client calls as your in-house subject matter expert will therefore be second nature to me. I have a solid track record in providing quantitative reports with qualitative twists making them more valuable and cogent. I believe that my extensive knowledge base and hands-on experience make me the ideal candidate to be your new "engine room" for driving your performance marketing campaigns at Australian Digital Agency. Hiring me translates into hiring expertise, dependability and a burning desire to architect winning digital strategies that grow businesses!
$15 AUD in 6 days
5.0
5.0

Greetings! Your project description caught my attention "Senior PPC Specialist for Australian Agency", and I've taken the time to thoroughly review it. With my expertise as a skilled Social Media Marketing Manager and Social Media Marketing, Google Ads specialist, I'm genuinely excited about the prospect of collaborating with you. I am fully committed to creating a design that not only captures the essence of your brand but also resonates with your target audience. ✨ Unleash My Design Magic ✨ To witness the depth of my skills and creativity, I invite you to explore my portfolio: https://www.freelancer.com/u/centaurusagency I am looking forward to our collaboration! Regards, Centaurus Agency
$15 AUD in 40 days
3.5
3.5

Hi, I’m Naveed — a Senior PPC Specialist with 5+ years managing Google Ads and Meta Ads campaigns for high-performance clients. I combine hands-on execution with data-driven analysis to maximize ROI and ROAS. What I’ll deliver: Google Ads (SEM): Campaign setup, granular bid & budget management, deep keyword research, SQR analysis, ad copywriting, and extension implementation. Meta Ads (Social): Audience research, custom/lookalike audiences, campaign building, creative analysis, and rigorous A/B testing. Analytics & Diagnostics: GA4 cross-platform analysis, performance diagnostics, Pixel/GA4 issue identification, and actionable insights. Client Support: Clear technical commentary for client calls, detailed explanations of bidding logic, campaign performance, and optimisation strategy. Day-to-Day Execution: Competitor research, funnel strategy, bid optimisation, creative briefing, and troubleshooting broken links or ads. Extras included: ✅ 1-year minor change guarantee ✅ Free basic SEO audit for landing pages tied to campaigns ✅ Free AI-assisted reporting workflow (up to 10 conversion steps) for automated dashboards and insights ✅ Winning optimisation strategies to maximize ad efficiency and ROI Tech Stack & Tools: Google Ads Manager & Editor, Meta Ads Manager, GA4, Excel/Sheets, optional automation via Google Scripts or Zapier/Make. Ready to execute, analyse, and optimise campaigns with high autonomy and deliver measurable results immediately.
$20 AUD in 40 days
3.6
3.6

I am excited about the opportunity to work with you as a Senior PPC Specialist. With over [3-5+] years of experience in managing Google Ads and Paid Social budgets, my expertise aligns perfectly with your requirements. I will effectively execute Google Ads (SEM) and Meta Ads (Social) campaigns, ensuring efficient bidding, thorough keyword research, audience strategy implementation, and robust data analysis, enabling us to achieve impactful results. I am confident that my proficiency in analytics, platform mastery, and communication skills will make me a valuable technical voice in your team. Let's collaborate for premium quality work at a reduced rate, reflecting my commitment to excellence. I look forward to the possibility of working together seamlessly. Regards, Jason McLachlan
$20 AUD in 3 days
3.3
3.3

"Doer" Dear [Hiring Manager], I am excited to apply for the Senior PPC Specialist role at Australian Digital Agency. With over 11 years of hands-on experience managing high-budget Google Ads and Meta Ads campaigns, I bring a strong blend of technical expertise and performance-driven execution. I thrive in roles where precision, data analysis, and continuous optimisation are key, making me the ideal "engine room" operator for paid media campaigns. In previous roles, I have independently managed search and social campaigns, optimised bids to meet ROAS/CPA targets, performed deep keyword and audience research, and delivered data-backed insights to guide creative strategies. I am adept at diagnosing tracking issues, analysing GA4 data, and providing clear, technical explanations to support account managers in client communications. My focus is on achieving measurable results while streamlining campaign performance through rigorous testing and optimisation. I am eager to contribute my expertise to your performance marketing team and help drive exceptional campaign outcomes. RUBEL UDDIN Senior PPC Specialist for Australian Agency
$20 AUD in 40 days
5.4
5.4

Sydney, Australia
Member since Jan 29, 2026
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