DESERT BLUE is a brand name for a premium denim collection for the mass-affluent market with price-point about $120-$200. The concept is based on a luxurious Southern California lifestyle.
The collection is for women, but we are to expand into men's in 2008. We are currently in a few high end boutiques such as, Jeany, and some of our target stores are, Fred Siegal, Traffic, Neiman Marcus, Barneys, Bergdorf Goodman, Bloomingdales.
We are focused on marketing this collection as expensive, hip, and cool. Our long term focus is to use denim as the springboard for launching other apparel goods, so basically we are looking to brand Desert Blue as a lifestyle brand.
You may refer to our website ([url removed, login to view]) which would help you realize what we want to change, the whole look and concept, from what it is now to what it can become with your help. Also we have just acquired the domain name ([url removed, login to view]) so don't hang on the jeans part in the name.
Also important is, we don't want to be associated to the midwest, or American Indians.
"Holly&Wood" is the second logo.. everything is sort of the same with a Beverly hills lifestyle but with more emphasis on the entertainment industry.
design are open but must look professional!
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