I am starting up a new business and need a name, logo and tag line.
The business will sell a web based tool to international corporations. Specifically the tool will help accounting and finance professionals consolidate complex foreign currency financial data they collect from remote cross-border subsidiaries.
Therefore the name and logo need to appeal to financial professionals, and I would like the name and/or logo and tag line to convey integrity in the data and that buying our product will help streamline the flow of complex data from various sources into meaningful, concise information that can be used to make sound financial decisions.
My background is in finance, not marketing or design, so please don't limit yourself to this list of draft name and tag line ideas; it's intended only to help put you in the right direction.
1. Metaphor of a river with many tributaries to represent data being pulled from several locations into one central finance. For example, "Okavango Systems" or "Semois Solutions" with a tagline something about "streamlining financial data..."
2. Many of our target corporate clients have significant business in Europe, so whatever the name, it needs to translate well in European countries. Perhaps a Latin root of an English word would work well. A tagline could be "Complex data. Simple solutions".
3. The type of data being collected is foreign currency exposure amounts, so perhaps the word "exposure" could be directly included in the name. For example "Exposure Track" or "FX Connect" with tagline "Connecting corporate treasury to FX exposures around the world"
Give me at least 5 original ideas (make sure your idea is not already taken by some other financial system company). Each idea should include a business name, a tag line, and a written description of why you think it's a good name and what you envision for a logo. Please don't spend time on drafting a logo, I just need name ideas quickly. I'll be looking for a logo design later.
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Will be happy to once selected as a programmer. You can see my work-- for names see HandySanDiego-- hit the target, artwork to match! Bark less, wag more