Backgound of Company:
InGenious Products Pte.Ltd. is a distributor of personal care/hygience products and the brand owner and distributor of Water-Jet Floss oral irrigator in Singapore (Asia). Our website is here: [url removed, login to view]
Currently, we sell oral care products but do not want the logo to be linked to oral care as we will expand our product range in future (to other personal care / hygiene products).
Our business is based in Singapore, which is a developed country heavily influenced by US culture. So the design should reflect a modern, creative outlook that mimics US product logos.
The target market are 80% men / 20% women from 20s to 50s with middle income range. Our products caters to the vast majority and masses and would be available in selected retail stores.
The focus of the logo design should be on "Innovation", as we will focus on selling products which are innovative, practical and affordable for the masses.
Background and Colours:
Bright orange and white. Logo must be compatible with packaging (attached), the orange to be used should be similar as per the packaging.
Fonts can stand on its own with separate logo or encased white fonts in orange etc.
Other Info for logo:
Fonts: Easy to read yet modern and creative. can play with Capitals or Small letters for "i" and "G" (eg. inGenious or Ingenious or ingenious are acceptable)
Icons: Should display cleverness or creativity as the key point is "InGenious" which means "clever ideas" but should NOT include dated icons/images like the usual "lightbulbs" , "eureka" or "brain" type of icons.
Overall Look: Modern, creative, easy to read as "InGenious". Displays a look of innovation. Prefer circles , curvy designs instead of squarish or rectangular ones.
Usage: Logo will be used mainly on the product packaging for "Water-Jet Floss" oral irrigator, so the logo should look compatible to be placed on the front of the packaging. (you do not need to super impose onto packaging at this stage)
This logo will also be used on our other future products and on our business card which can be white or orange in background colour.
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