Its about a little company who is buying hey and straw from other farmers and selling it to other farmers again.
They also producing hey and straw on their own. Therefore they are mostly farmers, too.
The logo should imply their business. It could containing a straw Bale and the Initials.
The logo should be used on their website. Also it should be used on their trucks.
Later it should be used on business cards and business paper, too.
I guess a conservative logo would be better than a stylish one.
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