Hello!
I'd like to work with you on the rebranding and making of the new elements.
You have a great product right there, I think. I don't vape, but I know that acai tastes great and paired with granola and honey must be a pretty original flavor. The label itself and the typography on it need to be cleaner and easily legible on a quick glance. As you said yourself, you are competing for shelf space and those quick glances, so by making it a bit classier you'd get that. You have a nice head start with the color purple, as it sends the message of luxury and expansive taste, as well as mystery and creative spirit.
The logo is another beast all together, but I see where you'd like to take it. The goal is to strip it to its essential message, free of all the clutter and fluff that would take away its quality as it goes down in size. A logo needs to look good and not lose any of its readability printed and a billboard and on a small container.
I'd like to go over with some of your preferences and ideas that you haven't listed here and then I'll proceed to make sketches for review. Once we settle on something that fits best, I'll recreate digitally to get you the graphics ready for any purpose you'd need (print, screen, embroidery etc.) in different formats.
Please let me know what you think and we hit me up on chat so we can discuss more details.
Thanks!
Best,
Marko