We are a established business and had a original logo designed that was perhaps suitable for the business when it first opened in 2014.
We originally opened our business primarily as a organic supermarket with a small juice and smoothie bowl bar located in the store. However as we established ourselves in the market, it was to our surprise that what was initially intended as the side business, that is the Juice and smoothie bowl bar, became the dominant part of the business, and therefore we made the decision to grow with what was the demand in the market and now it is our core business.
From the Original Logo that was in use when our business opened, i have made attempts to design and have used several different logos along the way in a effort to adopt a more suitable logo and brand that is more fitting for what we now are recognised for, but also feel a strong need not to loose our original identity that we have carried until now.
We currently market our business as Down 2 Earth Organics (Attached is the original logo design). This was a practical design when we took the business to the market as organic and fresh food market.
I then, personally, designed several logo's that have been used predominantly in in store advertising and for use on social media, while the original logo remained as the external signage for the shop face. Attached is the current logo that we use for our own marketing and on social media. Neither are doing anything to establish brand recognition nor compliment what it is we now do.
We intend to drop the word organic from the title and become simply Down 2 Earth with the following featured in the design: Juice & Acai Bar. We are looking for a fresh and simple design, yet one that is eye catching and will stand out. Our preferred colours are aquas, greys, white however are interested to see other colour schemes that could also be suitable. Attached are some colour concepts as well as industry competitors logo's where we would hope our design will lead the pack.
Please feel free to contact me for any further information you may require.
We want to use two catch phrases for our business, the first being, Food from the earth and number 2 being Good Vibes.
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