This project begins with a simple starting concept.
Only applications with some good history on their account, will be considered. That is because a reliable designer is needed to also work on future changes of corporate identity.
Work will go in steps.
SETP 1: Designer creates a couple of suggestions.
STEP 2: I present some of my own suggestions.
STEP 3: Designer argues and gives his/her opinion on suggestions.
STEP 4: A suggestion is picked and work begins on versionings to the final design.
These are requirements and circumstances for the logo:
1) Logo image should associate with »security«, »protection« and it should incorporate an image that either is a »smile« or resembles a »smile«.
2) Business is difficult to explain, but has these main attributes: “real estate” and “solving people’s problems” and “keeping people safe with a smile”
3) 50% of clients are old people, 40% are middle aged and only 10% are young people. Logo image should be modern, yet classic.
4) No colors. Only black. Logo image must look good in black only. It must work as a rubber stamp also. Colors will be added later when working with potential winner.
5) Logo must be presented together with the name of the company. Name of the company is “Dober DOM” . Please mind small/big caps/letter and follow capitalization of “Dober DOM” Exactly.
6) Word can be next to each other or on top of each other. Logo image must be in front of the words.