"NutriGold" is a brand for infant nutrition including infant formula milk, baby food, supplements etc. Our target market is young parents who would like to give the best nutrition for their infants and young children.
Currently, we have already have the packaging design, the logo, the mascot/characters, we would like to work with a designer or design studio who can help us develop further on the complete brand guideline for "NutriGold".
Scope of work: Brand Guideline Book with below contents:
1. NutriGold Brand: (contents provided by me)
1.1 Our mission
1.2 Our value
2. Strategic brand vision: (contents provided by me)
2.1 Brand Identity
2.2 Brand Value Proposition
2.3 Brand Positioning
3. Visual Brand Identity:
3.1 Brand logo (already have, one full color logo will be provided by me), you will need to develop further on logo types wuch as single color logo, color guide, usage, Do's and Don'ts.
3.2 Tagline (contents provided by me)
3.3 Brand typography: based on existing logo and packaging design, you develop the typography
3.4 Brand Mascot (already have), you will need to develop further on Do's and Don'ts
3.5 Brand Photography: you propose the concept
3.6 Brand color: you develop this concept
4. Brand Communication: contents will be provided by me
5. Corporate Identity: You develop the designs
5.2 Document Template: Letter Head / Footer, PowerPoint Template
5.3 T-Shirt & Jacket
A sample brand guideline book will be provided, please contact me.