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Logo & Visual Identity — Design Brief for Centrum Bad About the company Centrum Bad (legal entity: Kaps Consulting ApS, CVR 46402340) is a Danish startup specializing in complex bathroom renovation projects in apartment buildings (etageejendomme) — the kind that require technical design, engineering, and formal approval from housing associations (boligforeninger) and sometimes municipal authorities, not just tiling and plumbing. That approval process is where most competitors' projects stall; handling it smoothly is Centrum Bad's core differentiator. The team is small but highly competent, with strong relationships across the entire supply chain (fast access to quality materials at competitive prices). The brand should read as confident and capable — a company that makes complicated things simple — without looking like a big impersonal agency. Budget is a real factor: this is a lean, sharp startup, not a corporate account. The company name is finalized: Centrum Bad. This contest is only about the visual identity — wordmark, mark/icon, and color system — not the name. What we're looking for More energy and personality than a purely typographic mark — some kind of graphic element (icon, mark, abstract shape) alongside or integrated with the wordmark, not just letters. Confident use of color — we're open to combinations, not just a single flat accent color. A logo that still works small (favicon/app-icon size) and in a single flat color (for embroidery, stamps, signage) as well as in full color. Professional enough for a B2B/institutional audience (housing associations, property managers) but with warmth — this is still someone's bathroom, not an office building. Hard constraints No italic or cursive lettering, anywhere. This has been explicitly rejected multiple times — treat it as a hard rule, not a style suggestion. No seal, crest, or octagon-badge shapes. An earlier badge-style mark read as unrelated regional/religious iconography to us and was rejected — avoid circular seals, shields, or medallion framing devices. No construction-site clichés — no cranes, hard hats, wrenches/spanners, trowels, or generic "tools" iconography. This is a design/engineering-led company, not a construction-site brand, and those marks read as generic and a bit dated. The mark should feel elegant and relevant to the actual work (bathroom design, water, materials, precision) rather than "builder generic." Must work in Danish (æ/ø/å) — the wordmark is "Centrum Bad", two words, and should hold up whether stacked or side-by-side. Must be delivered as vector (AI/EPS/SVG) with a transparent-background PNG export, in both full-color and single-color versions. Color direction Current site palette (the freelancer is not required to keep all of these, but the mark should feel compatible with this world — it will sit on a site using these colors): Deep green — #2f4038 (primary/anchor) Terracotta — #a35a37 (secondary/accent) Warm sand background — #faf8f5 Near-black text — #1b1f1d Muted grey-green text — #4b534f Light hairline/rule — #e4e0d8 We're open to freelancers proposing a genuinely fresh palette rather than just reusing the above — honestly, we think our current palette is a bit safe/boring, and part of what we want from this contest is for someone to push it further. It should still feel like it belongs next to earthy, natural materials (tile, stone, wood, water) rather than a tech/SaaS palette, but it can be bolder and more saturated than what we have now. Some concrete "mood" directions we'd love to see explored (freelancers should feel free to pick one, blend them, or bring their own): Terracotta workshop — push the clay tones further: burnt orange/rust ( #b8511f– #c9622e) as the confident lead color, paired with a near-black charcoal-green ( #1e2a24) instead of our current muted olive. Bolder, warmer, more "craftsman" than corporate. Deep teal spa — swap the olive-green for a rich, slightly blue-leaning teal ( #0e3d3a– #154a44), kept in tension with copper or amber ( #c17a3f) as the spark color. Reads more premium/wet-material, still grounded. Citrus spark — keep the deep green as the anchor, but replace the quiet terracotta with something more alive — a warm ochre/mustard ( #d99a2b) or coral-orange ( #e2622d) used as a single high-energy accent against a mostly dark, quiet field. One loud color, everything else calm. Water + warmth tension — lean into the fact that this is literally about bathrooms: a cooler, more saturated blue-green ( #1f5e56) against a genuinely warm clay/copper ( #b5622f), higher contrast between the two than our current green/terracotta so the pairing has more energy. We are not attached to keeping exactly #2f4038 or #a35a37 — treat those as the starting point of a conversation, not a locked spec. A punchier, more saturated palette is welcome as long as it still feels earthy rather than tech/SaaS. Deliverables Primary logo (horizontal lockup) Secondary logo (stacked/vertical lockup, for square/social use) Standalone mark/icon (for favicon, app icon, social avatar — must read clearly at 32×32px) Color palette (hex codes) used in the final design A short one-page brand guide: minimum size, clear space, correct/incorrect usage examples (e.g. don't skew, don't recolor outside the palette, don't place on low-contrast backgrounds), and the final color codes — enough for us (or a developer) to use the logo correctly on the website and elsewhere without having to ask. Tone/reference words Sharp, capable, warm, straightforward, no-nonsense, small-team-that-knows-what-it's-doing. Not: corporate, playful/cartoonish, luxury-spa-clinical, or trendy-startup-generic (avoid anything that could be mistaken for a SaaS product logo). Tagline for context (not to be included in the logo itself) "Skarp projektering, solidt håndværk" — roughly "Sharp engineering, solid craftsmanship." Useful as a gut-check for tone: the mark should feel like it belongs to a company that would say this about itself.
Project ID: 40671782
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Your brief makes the real challenge very clear: Centrum Bad needs an identity that feels technically capable and approval-ready without sliding into generic construction branding. The risk here is ending up with either a cold B2B mark or a cliché tool icon, so I’d approach this by building a clean wordmark plus a distinctive symbol rooted in precision, water/materials, and small-scale readability. I’ve worked on logos where the hardest part was not drawing a nice icon, but balancing professionalism with warmth and making sure the mark still holds together in one color, on signage, and at favicon size. That matters here because your audience spans housing associations and property managers, while the brand still needs to feel human and grounded. A small brand guide and proper vector exports would be included so your developer can use the system correctly from day one. - Do you want the first concepts to explore 2-3 different palette directions from your brief, or should one route stay closer to the current site colors? - Should the standalone icon lean more abstract/architectural, or can it reference bathroom/water materials more directly?
€140 EUR in 2 days
9.3
9.3

Hello There! ✨ PIXEL-PERFECT WORK | ⚡ FAST RESPONSE | ✅ PREMIUM RESULTS I have recently seen your ⭐Fresh Logo Design⭐ project and would like to work with you to develop a logo that is not only memorable but also reflects your brand. ✔ 9+ years of expertise in Adobe Illustrator & Photoshop. ✔ Fast turnaround. ✔ unique logo concepts. ✔ Revisions to ensure complete satisfaction ✔ Custom, high-quality designs tailored to your brand. My specialty lies in designing logos that are memorable, professional, flexible, and effective. ✅ Here’s my portfolio for reference: https://www.freelancer.in/u/GraphicFuture93 Looking forward to working with you. Best regards, Preet
€35 EUR in 1 day
8.6
8.6

Hello, I’ve carefully reviewed your project brief and have a solid understanding of what you’re looking for regarding “Fresh Logo Design Contest”. I’m Sabina, a professional artist/designer with more than 10 years of practical experience, dedicated to delivering visually refined and high-quality creative solutions. I’ve successfully worked on similar projects involving Graphic Design, Graphic Design, Photoshop, Logo Design, Illustrator and Logo Design, using a well-defined process that prioritizes accuracy, creativity, and timely completion. You’re welcome to review relevant samples from my portfolio here: https://www.freelancer.com/u/ArtisticQueens My approach for this project would include: • Reviewing and confirming all project requirements • Developing an initial concept or draft for your review • Applying revisions based on your feedback • Delivering final files in the required formats I’m confident I can complete this project within your expected timeframe, with a bid that fairly reflects the quality and effort involved. I’d be glad to discuss the project further and begin immediately. Best regards, Cartoon & Comics
€100 EUR in 1 day
8.0
8.0

✔️Hello, Lets Initiate the chat. I’m confident in delivering high-quality results for your ( Logo & Visual Identity ) project. I have 10 years of experience in graphic designing with Adobe photoshop, illustrator, Canva, Corel Draw, InDesign and Acrobat. You will get first draft within few hours after award the project. ⚡⚡What you’ll receive: ✅Multiple concepts ✅Unlimited revisions ✅Editabl Source files ✔️Portfolio: https://www.freelancer.in/u/InnovativeArt10 I’d love to discuss your project in brief and get started right away. Thanks, Janvi
€30 EUR in 1 day
7.9
7.9

Hello, Centrum Bad needs a logo system that feels sharp, warm, and technically capable — not generic construction branding, but a mark that reflects bathroom renovation, engineering, and approval-driven project work. I’ll design a distinctive wordmark with a relevant icon or abstract mark, built to stay clear at small sizes and strong in one-color use, while also giving you a confident color system that suits your earthy brand world. I’ll explore a few strong directions, refine the best concept, and then deliver polished horizontal and stacked lockups plus a standalone icon in fully editable vector files, along with transparent PNG exports and a simple one-page brand guide covering usage and color rules. Please have a look at our Freelancer portfolio through the links given below. https://www.freelancer.com/u/CreativeDesign50 Best regards Kirandeep K.
€30 EUR in 1 day
7.9
7.9

Hello! I am ready to help you with Fresh Logo Design Contest, Exactly as you want. I have lots of experience in Graphic Design, Logo Design, Photoshop, Illustrator. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to discuss the project right now. Thankyou, Komal. Digitaurus Technologies.
€100 EUR in 5 days
7.8
7.8

Hello, I have carefully read your project description and understand that you are looking for a skilled professional to create a distinctive visual identity for Centrum Bad, including a wordmark, graphic mark/icon, colour system, and practical brand guide that communicates precision, capability, warmth, and Scandinavian character. To approach your project I will develop a confident, non-generic identity that connects bathroom design, water, materials, and technical precision without relying on construction clichés. I’ll explore the stronger colour directions you provided, such as deep teal with copper, terracotta with charcoal-green, or water-and-warmth combinations, while ensuring the palette feels earthy and appropriate for Danish B2B audiences. I’ll create a horizontal primary logo, stacked secondary version, and a standalone mark that remains recognizable at 32×32px. I’ll strictly avoid italic/cursive lettering, seals, badges, shields, and generic construction symbols. In terms of relevant experience, I have extensive experience creating modern brand identities, wordmarks, icons, colour systems, and brand guidelines using Adobe Illustrator and Photoshop. ✅ Portfolio: https://www.freelancer.com/u/AneesaIBA/Graphics-Animation I’d love to bring a sharp and memorable identity to Centrum Bad. Feel free to reach out so we can move forward with the concepts. Best Regards, Rabia Shaikh
€100 EUR in 1 day
8.1
8.1

Greetings, I thoroughly reviewed your project description for the logo and visual identity design contest for Centrum Bad. As a seasoned graphic designer with over 15 years of experience in logo design and brand identity systems, I understand the importance of creating a visual identity that reflects the company's values and resonates with its target audience. Effective branding is crucial for establishing credibility, recognition, and customer trust, especially in a competitive market like complex bathroom renovation projects. I am well-equipped to deliver a logo design that exudes confidence, warmth, and professionalism, aligning perfectly with Centrum Bad's positioning as a design/engineering-led company. I invite you to review my portfolio at https://www.freelancer.com/u/engmoriadham to see how my design approach can elevate Centrum Bad's visual identity. Do you have any specific preferences or additional details that you would like to incorporate into the logo design? Looking forward to the opportunity to collaborate on this exciting project. Best regards, Adham
€100 EUR in 3 days
8.0
8.0

⭐ CENTRUM BAD LOGO - READY TO CREATE ⭐ Hello, ➤ I understand you need a fresh, confident and memorable visual identity for Centrum Bad, combining bathroom design, precision and craftsmanship without falling into generic construction or corporate styles. ✨ 900+ projects completed | Unlimited revisions | Distinctive brand-focused designs ❖ WHAT I’LL CREATE: ◆ Modern wordmark with a unique graphic mark/icon ◆ Earthy yet bold color palette with a premium, warm feel ◆ Horizontal, stacked and standalone logo versions ◆ Strong readability from favicon size to signage ◆ Full-color and single-color versions in clean vector format ◆ AI/EPS/SVG source files, transparent PNGs and a simple brand guide ✦ MY TOOLS: ▪️ Adobe Illustrator ▪️ Adobe Photoshop ⚫ I’ll carefully avoid the rejected clichés, no cursive lettering, badges, shields or generic construction symbols—while creating a mark that feels sharp, capable and genuinely relevant to Centrum Bad. ✨ I’m ready to develop a strong visual identity that makes Centrum Bad instantly recognizable and professionally positioned. Regards, [ NUPUR ]
€60 EUR in 3 days
8.1
8.1

Hello, I’m excited to work on Centrum Bad’s visual identity and create a logo that feels sharp, capable, and warm without falling into typical construction or corporate styles. I’ll explore a distinctive mark that connects with bathrooms, materials, water, and precision while keeping the identity clear at small sizes. **The final package will include:** ✔ Primary horizontal logo, secondary stacked version & standalone icon ✔ Bold, earthy colour system with HEX codes and full/single-colour versions ✔ AI, EPS, SVG & transparent PNG files plus a concise one-page brand guide Portfolio: https://www.freelancer.com/u/graphicexpert9 I’ll keep the identity modern, memorable, and practical across websites, signage, social media, and print. Best regards, Jyoti
€30 EUR in 1 day
7.8
7.8

Greetings, I’ve carefully reviewed your project brief and have a solid understanding of what you’re looking for regarding “Fresh Logo Design Contest”. I’m Hamza, a professional artist/designer with more than 10 years of practical experience, dedicated to delivering visually refined and high-quality creative solutions. I’ve successfully worked on similar projects involving Graphic Design, Logo Design, Photoshop, Logo Design, Graphic Design and Illustrator, using a well-defined process that prioritizes accuracy, creativity, and timely completion. You’re welcome to review relevant samples from my portfolio here: https://www.freelancer.com/u/LionConcepts My approach for this project would include: • Reviewing and confirming all project requirements • Developing an initial concept or draft for your review • Applying revisions based on your feedback • Delivering final files in the required formats I’m confident I can complete this project within your expected timeframe, with a bid that fairly reflects the quality and effort involved. I’d be glad to discuss the project further and begin immediately. Best regards, Lion Concepts
€90 EUR in 1 day
7.5
7.5

Hi there, I’m ready to work on your project “Fresh Logo Design Contest.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Photoshop Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
€60 EUR in 3 days
7.6
7.6

Greetings, I'm excited about the opportunity to help create a fresh logo and visual identity for Centrum Bad. It sounds like you’re looking for a design that communicates confidence and capability while also feeling warm and approachable. With 10+ years of experience in graphic and logo design, I understand the importance of standing out in the bathroom renovation space, especially given the regulatory complexities involved. My approach would focus on integrating a unique graphic element with the wordmark to enhance visual appeal and energy. I would explore bold color combinations that align with your values, moving beyond the current palette to create something memorable that resonates with both B2B clients and individual homeowners. What specific qualities do you want the logo to convey about your brand’s personality? Best regards, Kaya Creations
€50 EUR in 2 days
7.7
7.7

Hello, I will help you in your project(Fresh Logo Design Contest ). Ready to start immediately and deliver your first draft within next few hours. I specialize in logo design. Portfolio: https://www.freelancer.com/u/GraphicZONE28 ✔️ 100% original or accurate vector work ✔️ Unlimited revisions ✔️ All file formats (AI, SVG, PNG, PDF) Thank you Aastha
€30 EUR in 1 day
7.3
7.3

With eight years of graphic design expertise under my belt, I have honed my skills in creating compelling visual stories that resonate with targeted audiences. My vibrant and distinct design approach aligns well with your need for a fresh and engaging logo for Centrum Bad. I fully comprehend the tone you desire, confident but warm, corporate yet intimate to reflect the essence of a bathroom renovation venture. Additionally, my proficiency in Adobe Illustrator and Photoshop guarantees the finest quality and crispness possible since your preference lies in vector format. I assure you an effectively designed logo that remains impeccable even when scaled down to favicon size or adapted into a single flat color for various media purposes. Your quest for reinvigorating the brand palette aligns perfectly with my creative urges; pushing beyond our comfortable zones to pioneer unique combinations is something we both yearn. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony H.
€50 EUR in 1 day
7.3
7.3

The interesting part of this identity is that you are not selling “bathroom fitting” in the usual sense — you are selling confidence in a complicated approval-heavy renovation process. That means the logo has to feel sharp and dependable, but still warmer and more distinctive than the standard contractor look. I’d focus on a mark that feels structured and intentional, with enough energy in the palette to move beyond the safe green/terracotta world. I’ve handled branding work where strict exclusions actually help the result: no cursive, no badges, no builder clichés, and strong small-size performance gives a very solid design boundary. With a brief this specific, the work becomes less about guesswork and more about shaping a clean identity system that can live across web, print, stamp use, and social. I can also prepare the stacked version and favicon mark so they are not just cropped adaptations, but properly resolved logo variants. - Would you like the first direction to push toward the teal/copper side or the warmer clay/charcoal side? - Will the logo mainly appear on the light sand background, or do you expect dark-background use often as well?
€99 EUR in 2 days
7.4
7.4

Hi, I am ready to start right away just chat. I have reviewed your details posted in " Logo Design" project. I am really eager to work on your project and i assure you to deliver you on time with quality work. i will do the project as u needed within 24 hrs or less. award me the project so that we can discuss it more. I have completed 700+ project with 5* rating and good review. please check our profile. 1. Unique concepts 2. Multiple round of revision 3. 100% satisfaction 4. I will deliver all sources and raw files (.JPG, .PNG, .AI, pdf, Fonts, .eps). So that you will consider me every time for future job when ever you needed. My Freelancer Portfolio: https://www.freelancer.com/u/designer69hub Thank yours Ram
€100 EUR in 7 days
7.2
7.2

With my extensive background in graphic design and my particular enthusiasm for logo creation, your project is right up my alley. I've spent over eight years refining my skills, and this experience has allowed me to become proficient in delivering uniquely tailored designs that not only meet the client's brief but also goes beyond their expectations. My talent lies in taking the abstract ideas of a business and transforming them into meaningful visuals that communicate the core essence of the company. Your detailed description about Centrum Bad provides valuable insights and I feel truly motivated to translate your vision into a iconic, yet functional mark for your brand. The fact that Centrum Bad is a Danish startup demanding an elegant visual without appearing as a big faceless agency indicates your clear vision, which I respect. With my experience in creating logos that speak eloquently to B2B audiences while still exuding warmth, confidentiality and professionalism will not be an issue here. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger i.
€50 EUR in 1 day
7.1
7.1

As a graphic designer with ample experience in crafting unique and impactful visual identities, I am confident that I can create a brand-defining logo for Centrum Bad. Your project briefing accurately portrays the need for a logo that signifies your technical design and engineering expertise while maintaining a warm, non-corporate appeal. Over the past 6 years, I've successfully executed similar requirements for various clients, remaining steadfast to their vision, much like yourequiring an identity that feels compatible with your existing palette while pushing its limits. Notably, I admire your inclination towards a contemporary color palette that reflects the essence of natural bathroom materials and, yet isn't limited by conventional choices. This direction resonates strongly with my approach as well - to push boundaries while ensuring coherence. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy W
€50 EUR in 1 day
7.2
7.2

Hi there! I am excited to submit a proposal for the Fresh Logo Design Contest for Centrum Bad. I have carefully reviewed the project requirements and understand the need for a visual identity that conveys confidence, warmth, and professionalism for a design and engineering-led company specializing in complex bathroom renovation projects. My proposed steps include creating a logo with a graphic element integrated with the wordmark, confident use of color combinations, and ensuring the logo works effectively in various formats. Please find examples of my previous work in my portfolio: https://www.freelancer.in/u/pixelonik I look forward to discussing this project further with you. Best regards, Ramandeep
€30 EUR in 1 day
6.8
6.8

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