I would like someone to design a monthly newsletter for my dental practice.
I would like it to focus on the types of dentistry we do (cosmetic and invisalign), and some other ideas include:
Tips For Making Your Newsletter A Must-Read Writing engaging, impactful content is hard work. Suffering from writer’s block? Try one of these 10 suggestions:
Oral health tips. Preventative dentistry is always of value to your patients across all age groups. Regularly share recommended oral health tips and extol the benefits of brushing and flossing daily and why it’s important.
Causes of oral cavity cancer. Detail for your patients the causes of oral cancers, what the symptoms are, how to spot them, and what they should do if they suspect they have a malignant tumor in the mouth.
Promote upcoming events. Whether at your dental office or nearby in your community, highlight an upcoming event, celebration, or community event you are sponsoring, volunteering for, or are involved with in some way.
Promote dental health week or month. Every state or province has an oral or dental health week or month. Use it as a major topic of discussion with your patients and the community-at-large.
Shine a spotlight on your staff. Share a few details about the people working at your practice and help your patients get to know them better. Did someone win an award? Was there a new hire? Spread the news!
Promote elective services. Each month, provide in-depth details about a different dentistry service you provide, why it’s necessary or helpful, and what the outcomes are. For example, if you provide orthodontics-related services, explain why it’s important to have straight teeth.
Be Sure To Include Your Website URL In Every Newsletter.
Request new patient referrals. Most patients may not recognize that you need or want more patients, but you need a steady flow of new patients to keep growing your practice. Thank your patients for their referrals in every edition, and spice up activity by offering a gift or a random draw to win a prize for every referral.
Give parents a hand. Teaching kids about the importance of oral health, how to take care of their teeth and gums, and diminishing the fear they may have of visiting a dentist will make you a star with parents. Add a dental-related recipe to keep your readers eager to read the next edition.
Include quizzes and trivia. Almost everyone gets a kick out of doing simple, thought-provoking quizzes, or taking a shot at answering trivia questions. It’s an opportunity to both educate your patients on topics like oral health, and keep your readers engaged. Taking it a step further, encourage your readers to submit their responses by a certain date to enter into a random draw for the chance to win a prize, such as an electric toothbrush.
Share your online presence. Be sure to include your website URL in every newsletter, as well as your social media channels like Twitter, Facebook, and Instagram, and anywhere else you have digital assets on the web where your patients can interact with you.