I am a small (1 man) enterprise that formulates natural skin care lotions. My aim is to sell the lotions online, advertising on Facebook, Google, email, LinkedIn, etc. To begin with, my sales target is only about 150 to 300 units sold monthly. Above that I would need to expand operations and hire employees.
When prospects see my ad and click on it for more info, they would be taken to an initial page where they can provide their name & email; an opt-in or contact page. Some also call this the “teaser” page. (See attachments)
After that I would send them a 5 part informational package, one each day, part of what I think is called a "funnel", to give value, build trust and create demand for my product. I have heard this called an "Evergreen Campaign".
Starting the email series HAS TO BE automatic upon the prospect providing their email. Middle of the night, whenever, it doesn't matter; the first email has to go out within MINUTES of the prospect opting in. Manually transferring the contact info does not do the job.
When I created a visual of the process, I found that there are many steps I am uncertain of; at least who talks to whom.
For example, I do not understand how & where app integrator Integromat (COMPARABLE TO ZAPIER) fits into each communication and need help filling in the blanks to get the communications flow working and to correcting any wrong assumptions I may have.
(See the flow chart)
One BIG uncertainty is where the marketing emails are hosted. Each needs to be accessed individually by the Automatic Email Series software; are they hosted on ECWID or WordPress or elsewhere?
Also, I am linked via ECWID to Facebook and then to PayPal (where credit card transactions are processed). With this setup, can I offer discounts and incentives to customers?
IF NOT, I need to know this and change the payment process. Can’t afford to learn this the hard way!
As a small startup company I have to watch every penny that I spend until sales start coming in. Every vendor needs to get paid at some point, but from my perspective, "Freemium" plans allow me to get started without draining the bank and then lets me move to Premium plans as traffic grows and money comes in.
The ideal situation would be to have ONE vendor do EVERYTHING, but keeping it to two or three seems like the best that can be done at present.
Reducing the number of vendors needed not only keeps my business from being "nickeled and dimed to death", but reduces finger pointing when things don't work right.
I do not know if this configuration of vendors will both do the job today and have the flexibility to meet me needs tomorrow. Are there advantages to having a true Webpage vs using ECWID and Facebook? Need expert opinion on that, along with detailed reasons for the recommendation, plus cost comparisons.
Please let me know if there are further questions.
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Hi! I am Sohan Hossain. I am a web designer, i have 6 month experience in this sector. I study a BBA(Professional). I love this section. Thank you so much sir.