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SHRIVA — Brand Identity Designer Brief Project Overview We are building Shriva, a Modern Indian Luxury Gifting House. Shriva will create and curate beautifully designed Indian objects and turn them into thoughtful gifting experiences. The brand is not intended to look like a generic gifting store, hamper company, traditional handicraft brand or brassware business. Our long-term ambition is to build Shriva into a distinctive Indian luxury brand that can grow from gifting into weddings, corporate gifting, bespoke experiences and eventually a broader lifestyle brand. Brand Positioning Category: Modern Indian Luxury Gifting Core Brand Idea: Modern Indian design + Indian craftsmanship + thoughtful curation + luxury presentation + personalisation. Brand Philosophy: Don’t sell things. Curate meaning. Brand Promise: Beautiful enough to keep. Meaningful enough to gift. Target Customer Our primary customer is a design-conscious premium buyer who wants to give a gift that feels special, tasteful and intentionally chosen. The customer does not necessarily want the most expensive gift. They want: - A beautiful gift - Something meaningful - Premium presentation - Contemporary Indian design - A gift that does not feel generic - Something the recipient would actually want to keep Our initial expected core price range is approximately ₹3,000–₹7,500, with products beginning around ₹1,500 and expanding into premium/bespoke gifting. Secondary audiences include: - Wedding customers - Corporate gifting buyers - NRI / Global Indian customers Brand Personality Shriva should feel: - Elegant - Cultured - Warm - Confident - Refined - Contemporary - Indian - Timeless But not: - Flashy - Overly traditional - Over-decorated - Cold - Generic - Trend-driven - Loud Creative Direction The overall direction is: Modern Indian Quiet Luxury We want Indianity to be felt, not shouted. Indian character should come through: - Form - Material - Craft - Architecture - Story - Typography - Subtle symbolism - Art direction Please avoid: - Generic lotus - Om symbols - Heavy mandalas - Excessive paisley - Temple-style graphics - Typical red/yellow traditional branding - Wedding-decoration aesthetics - Excessive shiny gold - Generic “royal luxury” styling Colour Direction Our current working colour territory is: - Deep Burgundy / Oxblood - Antique Gold - Ivory - Warm Beige - Deep Charcoal The designer is welcome to refine or improve this palette if a stronger strategic direction is identified. Gold should feel antique, tactile and sophisticated, not shiny or flashy. Logo Direction We are looking for a distinctive identity system, not only a logo. The designer may explore: - Elegant wordmark - Monogram / symbol - Abstract S - Subtle flame / flow / leaf inspiration - Indian architectural geometry - Abstract interpretation of “Shri” We are open to original creative thinking. The logo should work across: - Packaging - Digital - Social media - Website - Product engraving - Foil stamping - Embossing - Small-size applications - Monochrome usage Scope of Work Within this project, we are looking for the following core deliverables: 1. Brand Visual Direction - Moodboard - Creative direction - Visual positioning - Overall aesthetic recommendation 2. Logo Identity - Primary logo - Secondary logo / alternate lockup - Monogram / symbol - Wordmark - Black & white versions - Basic logo usage guidance 3. Colour System - Primary palette - Supporting colours - HEX - RGB - CMYK 4. Typography System - Primary typeface - Secondary typeface - Typography hierarchy - Font usage recommendation 5. Supporting Visual Language - Basic graphic elements - Pattern / texture direction if relevant - Layout direction - Supporting brand elements 6. Packaging Direction We do not require complete production artwork for every packaging size at this stage. We need a strong packaging identity system / concept showing how Shriva should look across: - Premium gift box - Product packaging - Thank-you card - Story card - Ribbon / seal / sticker The aim is to establish a scalable visual direction for future packaging. 7. Digital / Social Direction - Instagram visual direction - Example post / story system - Website visual direction - Basic digital application examples 8. Brand Guidelines A concise but professional brand guideline document covering: - Logo usage - Colour palette - Typography - Visual elements - Photography / image direction - Packaging direction - Key brand applications - Basic do’s and don’ts Final File Handover We require: - AI / editable source files - SVG - PDF - PNG - JPG - Colour specifications - Font names and licensing details - Brand guideline PDF - Editable packaging / visual application files created within the agreed scope All third-party fonts, stock elements or licensed assets must be disclosed. Budget ₹25,000 INR fixed budget We understand this is a focused startup-stage budget, so we are prioritising quality of the core identity system over excessive deliverables. We are not expecting a 100-page guideline book or complete production-ready packaging for every SKU within this budget. The priority is to create a strong, distinctive and scalable foundation that can be expanded later. Timeline Preferred timeline: 3–4 weeks Suggested working process: 1. Brand understanding 2. Research / moodboard 3. 2–3 visual directions 4. Selected direction refinement 5. Logo system 6. Colour + typography 7. Supporting identity 8. Packaging / digital applications 9. Brand guidelines 10. Final source-file handover What We Are Looking For We prefer a designer with experience in: - Brand identity - Luxury / premium branding - Packaging - Lifestyle brands - Fashion - Hospitality - D2C brands - Indian premium brands Strong typography and visual-system thinking are especially important. Please do not apply with only isolated logo designs. We want to see complete brand identity projects. When Applying, Please Share 1. 2–4 most relevant complete brand identity projects 2. Any luxury / lifestyle / packaging work 3. Your proposed process for Shriva 4. Expected timeline 5. Confirmation that you can work within the ₹25,000 fixed budget 6. Number of concept directions and revision rounds included 7. Confirmation that editable source files will be handed over Important Creative Thought The goal is not to make Shriva simply look like an “Indian luxury brand.” The goal is to create a visual identity that eventually feels: Unmistakably Shriva.
Project ID: 40659853
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48 freelancers are bidding on average ₹21,165 INR for this job

Greetings, I’m excited about the opportunity to help create a unique identity for Shriva, the modern Indian luxury gifting house. From your brief, it’s clear that you’re aiming for a brand that feels elegant and culturally rich, while steering clear of generic aesthetics. With 10+ years of experience in brand identity design, I can help craft a distinct visual language that showcases Indian craftsmanship and thoughtful curation. My approach would include developing a comprehensive visual direction that aligns with your core brand idea of modern Indian luxury. This would involve creating a strong logo system, a refined color palette, and a typography that reflects the brand's personality. You can view my work here: https://www.freelancer.in/u/KayaCreation. One question I have is: What specific stories or themes do you envision being central to Shriva's brand narrative? Best regards, Kaya Creations
₹13,000 INR in 3 days
7.7
7.7

Hi there, I look through the project details and realize that you are looking for SHRIVA Luxury Brand Identity Design. Please look into our portfolio link for reviewing similar work. : https://www.freelancer.in/u/thedesignertec.html I will give you Initial creative concepts. Deliverable Final file formats are : .AI, .EPS, .PSD, .PDF, .JPEG, .PNG, Fonts etc. I can deliver the quality design to tight deadlines. Looking forward to hear from you. Regards, Preeti Designertec
₹12,500 INR in 5 days
7.7
7.7

Hi, I am excited about the opportunity to work on the brand identity design for SHRIVA, a Modern Indian Luxury Gifting House. I understand the need to create a distinctive brand that combines modern Indian design with thoughtful curation and luxury presentation. My proposed steps include developing a visual direction, logo identity, color system, typography system, supporting visual language, packaging direction, digital/social direction, and brand guidelines. You can view my past brand identity projects in my portfolio: https://www.freelancer.com/u/pixelonik I look forward to discussing further details and collaborating on this project. Best regards, Ramandeep
₹12,500 INR in 1 day
6.8
6.8

Hi, Shriva’s brief stands out because the goal is not simply to create an “Indian luxury” look, but to build a distinctive identity that can grow into an unmistakable brand of its own. I’d approach Shriva through modern Indian quiet luxury—where Indian character is expressed through refined typography, proportion, subtle symbolism, materiality, and art direction rather than obvious cultural motifs. My process would include: Brand research and moodboard 2–3 distinct visual directions Refinement of the strongest route Complete logo system (wordmark, monogram/symbol, alternate lockups) Colour and typography system Supporting visual language Packaging identity concepts Digital/social direction Concise professional brand guidelines The identity would be designed to work beautifully across foil stamping, embossing, packaging, product engraving, digital platforms, and small-scale applications, while remaining timeless and highly recognizable. Timeline: 3–4 weeks Budget: ₹25,000 fixed — confirmed Concept directions: 3 Revision rounds: 3 focused rounds Final handover: AI, SVG, PDF, PNG, JPG, colour specifications, font/licensing details, brand guideline PDF, and all editable source files. I have over 10 years of experience in branding, packaging, and visual identity, and I’d be happy to share my most relevant luxury, lifestyle, and packaging projects. I’d love the opportunity to help define a visual identity that eventually feels simply—Shriva. Best regards, Mis Yeasmin Akter
₹20,000 INR in 7 days
7.2
7.2

Hi, I’m interested in your SHRIVA Luxury Brand Identity Design project. I can create a modern and professional Brand Identity based on your requirements. Please check my portfolio: https://www.freelancer.com/u/taslimaakter3601 Let’s discuss your project in chat. Thanks.
₹12,500 INR in 7 days
6.7
6.7

I'm Neetu, and I understand the importance of a strong brand identity. With my 7+ years' experience and over 870 successful projects, I have a proven track record of creating logos and brand assets that not only look great but also empower businesses. The SHRIVA luxury brand you're envisioning aligns perfectly with my design philosophies. I can bring your core values of Modern Indian Design, Craftsmanship, Thoughtful Curation, Luxury Presentation and Personalization to life through my clean, contemporary aesthetic. One thing that distinguishes my work is its market-focused approach. I don't just design things that look good; I design things that strengthen brand value and create real impact. This is crucial for your project as it's not solely about producing designs that satisfy a brief; it's about curating meaning and experiences through thoughtful visuals. From crafting a distinctive wordmark or monogram to developing a comprehensive packaging direction, I use every element desively to support your core message. In conclusion, if you choose me, you're choosing a seasoned professional who prioritizes modernity, comprehensiveness and strong visual communication in their designs. My work has always been aligned with the values highlighted by SHRIVA - elegant, cultured, warm and confident. Though based in India, my skills transcend borders - allowing me to effectively appeal not only to NRI/Global Indian customers but various audiences-internationally.
₹25,000 INR in 25 days
6.8
6.8

Hello Client, Greeting of the day!!!! I read your job description. I can do this job with quality product. I am always available for your support. Thanks
₹12,500 INR in 1 day
5.7
5.7

I'll start by testing oxblood, antique gold, ivory, and charcoal against architectural geometry and a subtle 'Shri' abstraction, then build a primary logo, secondary lockup, monogram, and wordmark with black-and-white versions that survive engraving, foil stamping, and small sizes. I'll define the colour system in HEX, RGB, and CMYK, pair primary and secondary typefaces with hierarchy rules, and create supporting graphic elements. Then I'll apply the system to a premium gift box, story card, ribbon, seal, and an Instagram and web direction, and distil everything into a concise brand guideline document with editable source files and font licensing disclosed. I can start right away.
₹25,000 INR in 7 days
5.4
5.4

Hi, I am interested in your logo design project. I am creative & fashion brand logo designer. I can create a modern and clean logo for you that feels strong, memorable, and works cleanly as both a full lockup and a standalone icon. I’ll deliver the vector source, high-res exports in color and monochrome, plus a simple style guide with colors and font details. Your one-week timeline works fine, and I’m happy to refine it with your feedback as we go. I’d love to see the brand name and short creative brief once we start. Please also confirm whether you need the final logo supplied in AI/SVG with editable text, plus CMYK/RGB/HEX color specifications for both digital and print use or as your demand. With regards, Md. Azizul Haque.
₹12,500 INR in 7 days
5.3
5.3

Hello, I’d love to build SHRIVA into a distinctive Modern Indian Luxury Gifting brand where Indian character is felt through refined typography, subtle symbolism, thoughtful colour, and premium visual storytelling rather than obvious cultural clichés. I have strong experience in complete brand identity and packaging systems, and I can develop SHRIVA from visual direction and logo system through packaging concepts, digital applications, and concise brand guidelines. I will provide 2–3 strong concept directions, refinement rounds, and all final editable AI, SVG, PDF, PNG and JPG files. I can work within the ₹25,000 fixed budget and complete the project within 3–4 weeks. My focus will be simple: create an identity that doesn’t just look luxurious or Indian, but becomes unmistakably SHRIVA. Best regards, Noor
₹22,000 INR in 3 days
4.7
4.7

Hi there, I would love the opportunity to work on your project. I am an experienced graphic designer with 5+ years of experience. I can deliver high-quality work tailored to your brand and requirements. I ensure fast communication, attention to detail, and revisions until you’re fully satisfied.
₹15,000 INR in 2 days
4.5
4.5

Picture this: a luxury gifting brand that feels refined, cultured, and contemporary—where every visual element, from the logo to the packaging ribbon, tells a story of thoughtful curation. I'll design a complete identity system for Shriva: primary and secondary logos, a monogram/symbol, colour and typography systems, supporting visual language, packaging direction, and digital/social guidelines. I'll avoid clichés (no generic lotuses, Om symbols, or heavy mandalas) and instead draw from Indian architecture, craft, and form. I'll deliver editable source files, a brand guidelines PDF, and packaging application files. I'm open to working within your ₹25,000 budget—I'm ready to build a scalable luxury foundation. I am ready. Hope you are ready too.
₹25,000 INR in 7 days
3.2
3.2

Hi, I’m Minahil, a brand identity and packaging designer specializing in refined, premium visual systems. Shriva’s vision of **Modern Indian Quiet Luxury** is exactly the kind of identity work I enjoy—where culture is expressed subtly through typography, form, material, and thoughtful details rather than obvious traditional motifs. I can develop a distinctive, scalable identity for Shriva covering the complete logo system, colour and typography, supporting visual language, packaging and digital direction, and concise brand guidelines. My focus will be to make the brand feel elegant, warm, contemporary, and unmistakably Shriva. I can work within the **₹25,000 fixed budget**, deliver within **3–4 weeks**, provide **2–3 initial creative directions with refinement rounds**, and hand over all agreed editable source and final files. I’d love to help build a strong visual foundation for Shriva that can grow naturally from premium gifting into weddings, corporate gifting, bespoke experiences, and lifestyle. Best regards, **Minahil**
₹20,000 INR in 4 days
2.1
2.1

A concise but professional brand guideline document covering: - Logo usage - Colour palette - Typography - Visual elements - Photography / image direction - Packaging direction - Key brand applications - Basic do’s and don’ts Final File Handover We require: - AI / editable source files - SVG - PDF - PNG - JPG
₹25,000 INR in 7 days
0.0
0.0

Hello, I can create a distinctive and scalable brand identity for Shriva that captures modern Indian luxury without looking traditional, generic, or overly decorative. I will develop the visual direction, logo system, colour palette, typography, supporting elements, packaging direction, social media style, and concise brand guidelines with a strong focus on consistency and premium presentation. My process will include research, 2 to 3 creative directions, selected concept refinement, complete identity development, applications, and final source file handover. I can work within the ₹25,000 fixed budget and complete the project within 3 to 4 weeks. Editable AI files, SVG, PDF, PNG, JPG and brand guideline files will be included.
₹12,500 INR in 3 days
0.0
0.0

Hello, I’d love to build the visual identity for Shriva and bring the idea of Modern Indian Quiet Luxury into a distinctive, scalable brand system. What particularly interests me about the brief is the approach of making Indian character felt rather than shouted. I’d explore refined typography, subtle Indian-inspired geometry/symbolism, tactile colour and material direction, and sophisticated packaging applications to create an identity that feels contemporary, warm and timeless rather than traditionally decorative. My process would begin with brand research and 2–3 visual directions, followed by the selected logo identity, monogram, colour and typography system, supporting visual language, packaging direction, digital applications, and concise brand guidelines. I can work within the ₹25,000 fixed budget and the proposed 3–4 week timeline, with editable AI/source files and the complete agreed deliverables included in the final handover. I’d be happy to share my most relevant complete branding and packaging projects for consideration. Best regards, Parmod
₹25,000 INR in 7 days
0.0
0.0

As a seasoned graphic designer specializing in luxury branding, I am thrilled at the prospect of redefining the image of SHRIVA. Over my years in this field, I have constantly pushed the boundaries of design conventions to create identities that defy stereotypes, much like your brand. My understanding of contemporary Indian design and craftsmanship, combined with my ability to provide a personal touch to each project, aligns perfectly with SHRIVA's core brand idea. I have a deep appreciation for subtlety and sophistication in design, which perfectly matches your need for an elegant, cultured and refined brand personality. Drawing inspiration from Indian form, materiality and art direction, I aim to create an identity that is intrinsically Indian yet has a global appeal - something that is both timeless and contemporary. In our collaboration, not only will you receive a strong logo identity and visual language, but also thoughtful recommendations for primary color system, typography hierarchy and packaging direction. Given my expertise in diverse facets of graphic design coupled with an unwavering commitment to quality and precision, I am confident that our partnership will help SHRIVA take shape as a true epitome of Modern Indian Quiet Luxury. Let's curate meaning together! Best Regard Khizar
₹25,000 INR in 4 days
0.0
0.0

**Proposal: Brand Identity for Shriva** Hi, I’m excited to create a distinctive Modern Indian Quiet Luxury identity for Shriva — elegant, cultured and unmistakably its own. **Process (3–4 weeks)** Brand immersion → 2–3 visual directions → refinement → full logo system, colour & typography → packaging + digital direction → concise brand guidelines + editable source files. **Confirmation** - 2–3 concept directions + 2 revision rounds - Full AI/SVG source files handed over Ready to start immediately and deliver a strong, scalable foundation. Best regards, Fida Ali
₹25,000 INR in 7 days
0.0
0.0

Hi, I’m a professional Graphic Designer specializing in branding, social media, packaging, and marketing creatives. I can create clean, modern, and visually engaging designs that match your brand requirements. I focus on quality, attention to detail, clear communication, and timely delivery. I’d be happy to discuss your project and bring your vision to life.
₹25,000 INR in 7 days
0.0
0.0

Saya menawarkan jasa freelance untuk membantu kebutuhan pekerjaan secara profesional, fleksibel, dan bertanggung jawab. Saya memiliki kemampuan dasar dalam desain grafis, pengoperasian Microsoft Office, komunikasi, digital marketing, serta pembuatan berbagai materi promosi dan administrasi. Saya siap bekerja secara individu maupun dalam tim sesuai kebutuhan proyek. Setiap pekerjaan akan saya kerjakan dengan teliti, tepat waktu, dan menyesuaikan arahan dari klien. Saya terbuka untuk pekerjaan jangka pendek maupun jangka panjang dengan sistem kerja yang dapat disepakati bersama. Besar harapan saya dapat diberikan kesempatan untuk berkontribusi dan memberikan hasil terbaik sesuai kebutuhan perusahaan atau individu. Terima kasih atas perhatian dan kesempatan yang diberikan.
₹25,000 INR in 7 days
0.0
0.0

Ahmedabad, India
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