Basilikos Pty Ltd: Branding Improvements and Development.
a) Business name: Slalom
b) Business logo: White
“Slalom” is a business name hosting 4 services under its umbrella.
Every service has a different word following the word “Slalom”.
1: Slalom Group
2: Slalom Graphics
3: Slalom Systems
4: Slalom Trades
Services description and Keywords (to be used for research)
1: Slalom Group: Business Development Services.
Keywords: Business, Analysis, Consulting, Planning, Minimisation, Organisation, Development.
2: Slalom Systems: Business Systemisation & Automation.
Keywords: Business, Analysis, Awareness, Processes, Procedures, Guidelines, Systemisation, Automation.
3: Slalom Graphics: Advertisement Services
Keywords: graphics, signage, printing, fabrication, installation, vinyl, murals, wall graphics window graphics, banners, privacy signage, privacy film, phototex, promotional signage, car signage, retail signage, business signage, lightboxes, illuminated signs, shopfront signage, exhibition signage, directional signage, corporate signage.
4: Slalom Trades: Labour hire Services
Keywords: Construction Labour, Roofing Labour, Commercial Cleaning, Window Cleaning, Signage Removal, Worksite Cleaning, Concrete Cleaning, Painting, General Repairs.
Part 1: Create logos for all 4 Slalom Services.
a) Logo Improvement / tightly-up. (Triangle)
b) Logo 3d Depth Feel improvement through the shading on Triangle.
c) Create typography logos for all 4 Services.
d) Typography Logo must be created in both White and Black.
e) Use at least 2 options for positioning of the Typography logo on the right and below the Triangle Logo.
f) All logos must be created in all filetypes: PDF, PNG, JPG, AI.
g) Typographies suggestions: Nexa, Kiona, Raleway.
Part 2: Create Branding for all 4 Slalom services. (Basic colours must be kept and used, general brand identification must be present.
However, all 4 different services could have a slightly different feel dependent on the specific service).
a) Mood Boards for all 4 Services including all information regarding typographies, colours identification numbers, etc.
b) Email Signatures creation for all 4 services
c) Business Cards creation for all 4 Services
d) Website Presentation/ Suggestions for 1 Services between the 4
e) Presentation for printable (Hoodie, T-shirt, Hi-vis, Hat) for 1 service.
f) Car signage for “Slalom Group” & “Slalom Graphics” on all 4 sides of vehicles. (Preferred vehicles are Mercedes Vito & Audi R8).
Part 3: Create 1 Marketing Material of your choice for each one of the 4 Services.
a) Must have a competitive advantage.
b) Must be usable.
c) Must be of highest quality.