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We are looking for an experienced WordPress Developer to build a fully custom WordPress website using Advanced Custom Fields (ACF) and the UnderStrap theme framework. The website must follow modern development standards, be fast, secure, scalable, and SEO-friendly. This is not a page builder project. The site must be custom-coded using proper WordPress best practices. Project Scope & Requirements Development Custom WordPress theme built on UnderStrap Use Advanced Custom Fields (ACF) for dynamic and flexible content Clean, structured, and reusable code No unnecessary plugins or bloated builders Styling & Frontend Use SASS/SCSS for CSS development Deliver compiled and minified CSS & JavaScript Fully responsive and cross-browser compatible Performance Optimization Optimized page load speed Minified assets and optimized images Clean database queries Core Web Vitals–friendly setup Security WordPress security best practices Protection against common vulnerabilities (XSS, SQL injection, brute force) Secure configuration and file permissions SEO SEO-friendly HTML structure Clean URLs and proper heading hierarchy Schema-ready and performance-optimized for search engines Required Skills Strong experience with WordPress custom theme development Proven experience with ACF Experience with UnderStrap or Bootstrap-based themes PHP, HTML5, SCSS/SASS, JavaScript Performance optimization & security knowledge SEO best practices for WordPress Nice to Have Git/version control Experience with build tools (npm, gulp, webpack) Accessibility knowledge (WCAG) To Apply, Please Include Links to similar custom WordPress projects Your experience with ACF and UnderStrap Estimated timeline and cost Your approach to performance and security
Project ID: 40200478
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Active 3 mos ago
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Hey, I am 7+ years experienced WordPress Developer, eager to build a fully custom WordPress website using Advanced Custom Fields (ACF) and the UnderStrap theme framework. Will make sure that the website follow modern development standards, be fast, secure, scalable, and SEO-friendly. - However, let's connect to discuss in brief about the project. How I’d approach your project: - Build a custom UnderStrap child theme with modular, reusable templates - Use ACF (flexible content & structured fields) for clean, editor-friendly content management - Write SCSS/SASS, compile and minify assets, and keep JS lightweight - Optimize for Core Web Vitals (assets, queries, images, caching-ready setup) - Follow WordPress security best practices and deliver SEO-friendly, semantic markup Custom WordPress Websites Developed by me: [login to view URL] [login to view URL] [login to view URL] [login to view URL] Relevant background: - Proven experience with ACF-driven custom WordPress themes - Strong UnderStrap / Bootstrap development background - Consistent 90+ PageSpeed performance builds - Git-based workflows with modern build tools (npm, gulp) Looking forward to hear back from you. Thank You, Jaipal Elete.
$575 USD in 17 days
0.0
0.0
307 freelancers are bidding on average $487 USD for this job

Hi, I’m an experienced WordPress developer specializing in fully custom, ACF-driven builds using UnderStrap—no page builders, no bloat. I deliver clean, reusable code with SCSS, optimized assets, Core Web Vitals–friendly performance, strong security hardening, and SEO-ready structure. I’m comfortable with Git, modern build tools, and accessibility standards. Lets discuss in chat as I have some queries to ask regarding the project to proceed further.
$300 USD in 7 days
10.0
10.0

Hello, I can help you build a fully custom WordPress website using ACF and UnderStrap, focusing on speed, security, and SEO. My strategy: Custom Development: Build a clean, reusable theme without unnecessary plugins or builders. Dynamic Content: Leverage ACF for flexible content management. Performance Optimization: Minified assets, optimized images, and Core Web Vitals-friendly setup. Security: Follow WordPress best practices to prevent XSS, SQL injection, and brute-force attacks. SEO & Responsiveness: SEO-friendly structure, schema-ready, fully responsive, cross-browser compatible. Experience: Developed multiple custom WordPress sites with ACF + Bootstrap/UnderStrap. Handled performance tuning, security hardening, and SEO optimization for client projects. Budget and timeline can be finalized over a call or chat. Looking forward to discussing your project
$1,200 USD in 22 days
9.6
9.6

Hi Greetings! i can do your Custom WordPress Website Development.. i read your project description carefully. please send me all requirement.. will do with interactive and modern look. 1) i will create a Mockup design using your site requirement like - Site name or Logo, colors, sample site links for structure 2) Wen you finalize design i will do website nicely using selected design .. i have 15 years of experience and done 100's of websites which are running successfully.. can you please get back to me to start the work .. thanks for your time Lalith
$300 USD in 7 days
9.1
9.1

Hi there, I understand you need a fast, secure, SEO-friendly custom WordPress site built on UnderStrap using ACF, without page builders, with clean, reusable code and a strong performance baseline. I’ll build a lean UnderStrap-based theme, set up flexible ACF field groups for reusable blocks, implement SCSS/SASS with a build process to compile and minify CSS/JS, optimize assets and images, and ensure semantic HTML, schema-ready markup, and Core Web Vitals-friendly performance. Security will follow WordPress best practices: secure configuration, proper file permissions, sanitization, prepared statements, and restricted admin access, while keeping plugins to a minimum. I’ll deliver a complete theme, compiled assets, and documentation within 12-14 days for about 650 USD. Next steps: confirm hosting and staging, share content/assets and branding guidelines, and I’ll proceed on confirmation. What hosting environment and PHP version do you prefer, and do you have a staging workflow? Do you have branding guidelines, logo, color palette, typography, and accessibility targets? What content types and blocks should ACF manage, and can you share any existing content structure? Are there any essential plugins you require or must-haves to integrate (e.g., security, caching, SEO)? What are your performance targets (Lighthouse scores, Core Web Vitals thresholds)? What security requirements do you have (user roles, MFA, IP restrictions, login protection)? Do you need multilingual
$750 USD in 29 days
9.2
9.2

At CnELIndia, our seasoned team has built a solid foundation in WordPress custom theme development over our 18-year career span. We have successfully delivered numerous projects incorporating Advanced Custom Fields (ACF) and the UnderStrap framework you specifically require. Our ability to write clean, structured, and reusable codes ensures the website will be free from unnecessary plugins and bloated builders. When it comes to performance optimization, we're meticulous in minimizing page load speed through minified assets, optimized images, and clean database queries. Moreover, our secure configuration setups provide protection against common vulnerabilities such as XSS, SQL injection, and brute force attacks. Finally, let's not forget the importance of SEO. We specialize in creating websites with SEO-friendly HTML structures and clean URLs to ensure your site is easily understood by search engines. Additionally, our familiarity with WCAG accessibility standards ensures that your website will be fully inclusive. To wrap it up, our dedication to meeting deadlines without compromising on quality, strong security expertise, and thorough knowledge of ACF make us the best fit for this project.
$500 USD in 7 days
9.1
9.1

Drawing on my extensive 11 years of website development experience, I’m uniquely suited to deliver your bespoke WordPress site. I've crafted numerous WordPress sites using ACF and UnderStrap, ensuring a deep understanding of these tools and their effective implementation. My familiarity with the entire WordPress ecosystem means that you can trust me to produce clean, structured, and reusable codes, without relying on unnecessary plugins. One of my standout skills is performance optimization; I've honed this through understanding the importance of optimized page load speed, minified assets, efficient database queries - important for the smooth running and strong security of your site - and optimizing every detail for Core Web Vitals–friendly setup. On that note, securing WordPress sites is another area I excel in. I have an expert grasp on security best practices including protection against common vulnerabilities such as XSS attacks, SQL injection threats, and brute force attempts. Lastly, while many providers prioritize delivery over post-project support, my approach is different. Using both my technical skills and unique understanding of your organization’s vision, my goal is always to provide long-term strategic support that helps you achieve your objectives even after the project end date. This way, your site will not only be up to speed for its launch but remain a valuable asset in the long run.
$650 USD in 12 days
8.8
8.8

Hi, I am an experienced WordPress developer, and I can build a fully custom, high-performance WordPress website using ACF and the UnderStrap framework with clean, reusable code and no page builders. I will develop a custom theme with SCSS, compiled and minified assets, responsive frontend, strong security practices, Core Web Vitals optimization, and SEO-friendly structure with clean URLs, schema-ready markup, and proper heading hierarchy. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.
$250 USD in 7 days
8.6
8.6

With over a decade's experience in web development and a firm understanding of WordPress, I am confident in delivering the custom WordPress website you require. I specialize in clean, structured, reusable code that adheres to best practices, meaning no unnecessary plugins or bloated page builders. Rest assured, your website will be fully custom-coded utilizing Advanced Custom Fields (ACF) and UnderStrap to ensure optimum performance with easy maintenance. Performance optimization and security are critical aspects of any online presence, which is why I focus on optimizing page load speed, minimizing assets and optimizing images for a seamless user experience while simultaneously employing all relevant WordPress security best practices. Additionally, I am adept at harnessing WP's SEO potential and can guarantee an SEO-friendly codebase with clean URLs and proper heading hierarchy to enhance your search engine visibility. Ultimately, choosing me will warrant quality work aligned within stipulated time-frame at a competitive price point. My commitment along with satisfying results is what distincts me from others. Your project deserves nothing but the best-of-the-best thus collaborate with me today to transform your vision into reality!
$500 USD in 7 days
8.7
8.7

Hi, What specific features are you looking to implement with ACF for your custom WordPress site? I can create a fully custom theme using UnderStrap that adheres to the latest standards while optimizing for speed, security, and SEO. With 9+ years of experience, I specialize in custom theme development, utilizing ACF to provide dynamic content that’s both clean and efficient. I focus on optimized code, ensuring your site runs smoothly without unnecessary clutter. I prioritize security by following best practices to protect against common vulnerabilities, and I can implement performance optimizations to enhance page load speed. Let’s discuss your vision further! I have expertise in PHP, HTML5, SCSS/SASS, and JavaScript, ensuring your project will meet all requirements. Best Regards, Priyanka
$500 USD in 7 days
8.5
8.5

Hi, I understand that you need a highly secure, fast, and SEO-friendly custom WordPress site built using ACF and UnderStrap without relying on page builders. With years of experience in custom WordPress theme development, specifically using ACF and Bootstrap-based frameworks like UnderStrap, I craft clean, modular code following best practices to ensure scalability and robustness. I will use SASS for styling, deliver minified assets, optimize database queries, and implement rigorous security measures against vulnerabilities such as XSS and SQL injections. SEO-friendly markup and schema will be part of my approach to boost search engine performance. Additionally, I’m comfortable with Git version control and build tools, enhancing workflow and accessibility. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. Typically, such custom sites take around 14 days to complete. Could you share specific content types or features you plan to manage with ACF to tailor the custom fields efficiently? Thanks, Asad
$250 USD in 10 days
8.3
8.3

Hello, Hope you are doing well. With 9+ years of experience, we specialize in delivering scalable, high-quality digital solutions tailored to clearly defined business needs. Since your requirements match our core capabilities, I’m confident we can deliver a solution that is robust, refined, and built for long-term growth. Our approach is straightforward: understand the scope in depth, execute with precision, and deliver measurable results. From a strong front-end experience to a secure, enterprise-grade back-end, quality and reliability remain our priority. I’d be happy to discuss your requirements further and outline the best execution strategy. Best regards, Gaurav P.
$500 USD in 7 days
8.7
8.7

Hello, I will build your fully custom WordPress website using Advanced Custom Fields (ACF) and the UnderStrap theme framework, following modern development standards for a fast, secure, scalable and SEO-friendly site. The theme will be custom coded without page builders, using clean, structured and reusable code with dynamic content powered by ACF. Styling will be handled with SASS/SCSS. The site will be performance-optimised with minified assets, optimised images, efficient database queries and a Core Web Vitals friendly setup. I have strong experience in WordPress custom theme development, ACF and Bootstrap/UnderStrap based themes. Some similar projects I've delivered: A custom clinic website with dynamic ACF sections and patient-focused templates A corporate services portal with fully responsive, high-performance custom theme A blog and resource platform with flexible content management and secure coding Live sites can be shared via DM, or check my projects and reviews here: Freelancer Profile Live links, Timeline and cost will be shared via DM after a detailed discussion. However you can go through my past projects and client reviews here: https://www.freelancer.com/u/kamran2012 Looking forward to connecting. Have a nice day Kamran
$290 USD in 8 days
8.4
8.4

Hello. WordPress development expert ready to help you with a project. I have more than 400 good reviews and more than 15 years of development experience behind, so project will be done with the best quality and timeframe. Free bug fixing support. We can always make deal on price. Tnx, and hope to hear you soon.
$500 USD in 7 days
8.3
8.3

As a seasoned developer with expertise in WordPress custom theme development, I am confident in my ability to meet and exceed your project's needs. My hands-on experience with Advanced Custom Fields (ACF), UnderStrap, and Bootstrap-based themes perfectly aligns with your requirements. Not to mention my disciplined approach and coding practices that ensure clean, structured, and reusable code while avoiding unnecessary plugins or bloated builders. I bring with me a deep understanding of performance optimization and security necessities for complex websites like yours. From minifying assets and optimized images to ensuring clean database queries, I will optimize the page load speed while maintaining secure configurations and file permissions. Additionally, my knowledge of SEO best practices, coupled with my ability to craft a search engine-friendly HTML structure, will enhance your site's visibility. Apart from delivering reliable solutions, maintaining a streamlined workflow is paramount to me. I'm experienced with Git/version control and build tools like npm, gulp, webpack which ensure efficiency and collaborative development process. Lastly, I've always taken pride in incorporating accessibility best practices into all my projects (WCAG). Let me leverage these skills for your project and we'll create an impressive WordPress website that is fast, reliable, secure while perfectly meeting your requirements.
$500 USD in 7 days
8.2
8.2

Hi, I build fully custom WordPress themes using UnderStrap and ACF—no builders, just clean, scalable code. I’ll deliver a fast, secure, SEO-ready site with SCSS, optimized assets, Core Web Vitals focus, and best-practice security. I work with Git and modern build tools. Do you have designs ready, content models defined, and a target launch date? Let's discuss in chat to proceed further.
$250 USD in 7 days
8.0
8.0

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$250 USD in 7 days
8.0
8.0

Timeline and budget are placeholders until we finalize the full scope. We specialize in custom WordPress development and can deliver a fast, secure, and fully custom-coded website using Advanced Custom Fields (ACF) and UnderStrap. This is not a page-builder project every template and function will follow WordPress best practices for maintainability, performance, and scalability. Our approach: - Custom Theme Development: Build a modular, responsive theme leveraging ACF for dynamic content. Templates will be semantic, reusable, and easy for your team to manage. - Styling & Frontend: SASS/SCSS workflow, minified CSS/JS, pixel-perfect responsive layouts across desktop, tablet, and mobile, fully cross-browser tested. - Performance & SEO: Optimized queries, lazy-loaded images, Core Web Vitals–friendly setup, clean HTML structure, schema-ready, and SEO-optimized URLs. - Security: Hardened WordPress configuration, protection against XSS, SQL injection, brute-force attacks, and best practices for safe updates. - Deliverables: A fully functional staging site, compiled assets, documentation, and a smooth handover. Would you like us to start by mapping ACF content structures and template layouts for review before full development? Best regards, Redstone
$750 USD in 15 days
7.8
7.8

WORDPRESS DESIGNER/DEVELOPER EXPERT ⭐ I am an expert Wordpress developer with a lot of experience working with clients on various projects and multiple domains. I have expertise in custom theme development, plugin customization, website optimization, and responsive design. I am proficient in HTML, CSS, JavaScript, and PHP, and have a keen eye for detail when it comes to creating visually appealing and user-friendly websites. Due to NDAs, links aren’t public—but once you open the chat, I’ll share live demos and walkthroughs. I would love the opportunity to discuss how we can bring your vision for the site together with our range of skills and experiences. NOTE: Please park the budget for now, we will discuss over chat. Thanks & Regards, Srishti
$500 USD in 7 days
7.9
7.9

I appreciate your time and consideration for this WordPress website development project. With over 8 years of experience in HTML, CSS, PHP, JavaScript, and WordPress, I have successfully delivered various projects similar to what you have in mind. My expertise includes Advanced Custom Fields (ACF), UnderStrap, Bootstrap-based themes, SASS/SCSS for CSS development and the sound knowledge of SEO best practices. In terms of performance, I'll ensure your site ranks highly on Core Web Vitals by optimizing page load speed through minified assets and images and clean database queries. As someone who's proficient in handling security challenges, your website will be secure against common vulnerabilities like XSS, SQL injection, and brute force attacks. While my past work serves as a testament to my skills (which I would happily share), I bring a deeper level of commitment and passion to every new project. My goal is not just to meet expectations but exceed them by delivering clean, structured code that guarantees a fast, scalable, bug-free website. Investing in me means investing in a long-term relationship with shared success. Let's connect and discuss further!
$400 USD in 5 days
8.0
8.0

Hi, We’ve developed multiple custom WordPress solutions using ACF and UnderStrap, including a fully optimized, secure, and fast product that achieved a 95% Google PageSpeed score. We also have extensive experience with server management and security, ensuring that our products are resilient against common vulnerabilities. With a strong foundation in PHP since 1998, I’ve worked with WordPress since 2003 and have been leading teams as a senior developer and manager since 2010. I’m equally proficient in front-end technologies like JavaScript, HTML5, and CSS, and I’ve developed several fully responsive, pixel-perfect websites. Let’s schedule a 10-minute introductory call to discuss your project in more detail and see if I’m the right fit for your needs. I’m eager to learn more about your exciting project. Best regards, Adil
$481.90 USD in 7 days
7.6
7.6

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