Google Ads Optimized Landing Page (1 Page) for a PrestaShop Website into IT Services

Project Overview We are looking for an experienced web developer and landing page optimization specialist to create fast, modern, and high-converting landing page for our existing website, which is currently running on **PrestaShop**. We actively run **Google Search Ads**, and Google Ads has indicated that our **Landing Page Experience** needs improvement. The objective of this project is to build dedicated landing page that improve user experience, Google Ads Quality Score, Ad Rank, and conversion rates. This is not just a web design project. We are looking for someone who understands **Google Ads, Core Web Vitals, SEO, conversion rate optimization (CRO), and high-performance landing page development**. ## Project Requirements The selected freelancer will be responsible for: * Reviewing our existing website and Google Ads landing pages. * Suggesting the best approach to improve Landing Page Experience. * Designing and developing lightweight, responsive landing pages with a modern UI/UX. * Optimizing page speed and Core Web Vitals. * Ensuring excellent performance on both desktop and mobile devices. * Writing clean, optimized HTML, CSS, and JavaScript. * Integrating the landing pages with our existing PrestaShop website where necessary. * Maintaining a consistent look and feel with our current branding. * Creating pages that are optimized for both Google Ads and SEO. * Ensuring each landing page aligns closely with the corresponding Google Ads keywords and search intent. * Implementing strong calls-to-action and conversion-focused layouts. ## Landing Page We plan to create 1 landing page targeting different Google Ads keyword groups. The freelancer should recommend the most effective landing page structure and content strategy to maximize relevance and conversions. ## Technical Requirements The landing page should: * Load quickly and achieve excellent Core Web Vitals scores. * Be fully responsive across all devices. * Have a clean, modern, and user-friendly design. * Follow SEO best practices. * Be optimized for Google Ads Landing Page Experience. * Include trust-building elements, testimonials or reviews (where applicable), FAQs, and clear calls-to-action. * Be easy to maintain and update. ## Required Skills * PrestaShop * HTML5 * CSS3 * JavaScript * Google Ads Landing Page Optimization * Technical SEO * Core Web Vitals optimization * Conversion Rate Optimization (CRO) * Responsive Web Design Experience with tools such as Google PageSpeed Insights, Lighthouse, GTmetrix, or similar performance optimization tools is highly preferred. ## Deliverables * One high-performance landing page templates. * Responsive design for desktop and mobile. * Optimized source code. * Fast loading times. * SEO-ready page structure. * Integration with the existing PrestaShop website. * Recommendations for improving overall Google Ads performance. ## Please Include in Your Proposal * Examples of similar landing pages you have developed. * Experience improving Google Ads Landing Page Experience or Quality Score. * Experience working with PrestaShop. * Your recommended approach for this project. * Estimated timeline and project cost. We are looking for someone who can build a long-term working relationship and assist with future website enhancements and performance optimization.

Project ID: 40549594