Dating sites are an ever green business revolution whose potential is still to be fully tapped. They can transform your target audiences (both B2C and B2B)' in more ways than you (or they) can comprehend: life, professional fortunes and life conveniences. My well researched business 2.0 road map, focused marketing plan, targeted sales support will cost effectively boost your business ROI with better reputation. Trust me on my abilities, thanks to my 18+years of success-experience, to help you succeed in both the short term and long term (I can share my dating portal work-success on connecting with you).
Your brand positioning, PR and marketing communications sales strategy has to be different for different interested audiences: individuals (18+adolescents, GenY, elders), businesses, press (offline, online) and relevant communities. For example travel industry could benefit from your site and so could even education sector by connecting people from the same streams while recruiters and matrimony sites could devise innovative co-branded packages. Additionally in today's globally connected and web-led world your marketing messaging needs to be tailored to different media nuances: offline (events, PR, sales-pitch brochures/flyers/presentations), website + landing pages (branding , sales, SEO), ePR/PR (SEO+newsworthy for different 'interested' target audiences), facebook (conversational, friendly & interactive), Blog (thought leadership), twitter (crisp, compelling) and eZines/e-mailers (sensitive persuasive relationship marketing).
To succeed in the long term your marketing needs to educate, motivate and persuade different sections of your identified target audience(s). Additionally your marketing and sales messaging needs to evolve according to your business/product life cycle stages of introduction, growth, maturity & innovation led expansion. My marketing strategy will help you with all this and more. I have helped scores of committed- businesses like yours enjoy stellar success with my business 2.0 and marketing/sales support. Please see my success-samples attached in the portfolio here along with my CV. I look forward to being the wind beneath your 'success-wings' soon working on a monthly retainer: $79/hour (26-36 hours/week). My bid amount here is a placeholder amount and we could discuss next steps over PM as I am unable to attach any document here (but can once you send me a reply).