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Market research

Research Objectives

Primary:

1) Determine the market potential and the concentration of the market segment of amatuer athletes wanting to increase their performance through nutrition

2) Find the best avenues for access to the amatuer athlete market segment.

3) Evaluate Advanced Products, Inc (API) ability to meet the production,

marketing and sales requirements to be successful in this market

segment.

4) Identify high potential prospects that current sales reps may call on

while conducting sales calls on current markets.

About this Industry

Provide a rundown of the industry including main activities and similar industries. Why did this industry come about? What is it trying to solve? When/why did athletes begin to look into nutrition? How amateur athletes differ from professionals and whether money becomes an issue for amateurs who can’t afford the same nutritional diet as the latter.

Industry at a Glance

Outline the industry. What country holds the most competitors? What is the key ingredient most athletes are looking for? What are the key external drivers? What will the industry look like in ten years?

Customer profiling

Amatuer athletes who want to increase their performance through nutrition.

1 Demographics

2 Numbers

3 Market spend

4 Micro-segments

5 How to reach these customers - forums, Google Groups, Facebook groups, existing communities

6 Country

7 Product manufacturer

8 Key ingredient

Provide a Marketing Quick Reference Guide.

example:

Market Data

Size of the market?

What much dollar spend annually?

How much the market industry turns over?

Communities

What community are there around this market?

1 Facebook Pages/Groups

2 Twitter

3 Websites

4 Forums

5 Tumblr.

6 Pinterest

7 Who are the key opinion leaders?

8 Who are the main athletes in support of performance through nutrition?

9 Who are their supporters? Fans or atheletes?

Prominant community leaders

List some thought leaders in these communities, who they are and how to contact them.

Competitive Analysis

Who are the competitors in this market place?

What is their main focus?

How are they different from each other?

Who are the global competitors?

In Australia, the U.S, the U.K - who are the main competitors?

What is their yearly financial review?

Provide a feature matrix

Online Marketing Analysis

1 Marketing summary

a Calls to action

b Main selling points

2 Search Engine Analysis

a Keywords

i recommended

ii popular

iii cost

b Competition

c Search volume

d Typical cost

e cpc

f key phrases

3 Marketing avenues

a Facebook targeting

b Twitter sponsored tweets

Kỹ năng: Quảng cáo, Tiếp thị đại trà, Tiếp thị qua Internet, Xây dựng liên kết, Tiếp thị

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Về Bên Thuê:
( 1 nhận xét ) Dhaka, Bangladesh

Mã Dự Án: #4552288

7 freelancer đang chào giá trung bình $293 cho công việc này

trustmaxsl

Can be done

$388 USD trong 3 ngày
(30 Đánh Giá)
5.0
blueg

Let's do it!

$200 USD trong 7 ngày
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3.3
Juanma28

Hello, how are you? I am a market researcher with a lot of experience in this activity. I would like to apply for this work. I am available to work right now. Thanks a lot. Best regards.

$170 USD trong 5 ngày
(1 Đánh Giá)
1.0
jan1jan

Good Day, I'd love to assist you in the formulation of your marketing analysis for amateur athletes. I have created several business plans, financial and marketing reports and Business Cases over the past 6 years. I h Thêm

$250 USD trong 20 ngày
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varunsahani

Dear Employer, Good day. Thank you for the invite. I the undersigned have completed my Graduation and MBA from New Zealand and worked in Australasia for four years. Since last four years, i have been operat Thêm

$155 USD trong 3 ngày
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stacyvenditto

http://stacyvenditto.elance.com A goal oriented self starter, motivated by results. I possess the skills and the dedication necessary to drive new business efficiently and effectively with a systematic approach. A ten Thêm

$244 USD trong 3 ngày
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rotbloomberg

Dear Pocha, I'm an qualified professional that can deliver the conversions you need for your research project. By carefully targeting niche information and analyzing the industry, I can help your business get the mom Thêm

$644 USD trong 15 ngày
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