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PPC campaign development and management

We are launching a new flowers and gifts e-commerce website for a major UK department store retailer. The website is targeted at the mid market consumer and sells flower bouquets, plants, chocolates, wines and balloons. We deliver throughout the UK utilising couriers.

We are seeking an expert PPC specialist to create, develop and manage a PPC campaign in the UK B2C market of online flowers & gifts retailing. The successful candidate will help us improve conversion and minimise cost of customer acquisition, so developing a profitable PPC campaign.

Your responsibilities:

- Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives

- Collaborate with team members to improve site performance

- Perform daily account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search platforms

- Monitor campaign results

- Evaluate search results and search performance across the major search channels

- Research search engine and PPC industry trends and developments

- Manage large keyword lists

- Provide recommendations and execute strategies for keyword opportunities

- Provide and organize campaign reports

- Keyword analysis for pay per click (PPC) campaigns and organic search results

Working with Content Network

- We can generate image ads ready to go in all sizes

- Approaching websites that are getting great conversions and ask for a direct media buy and negotiating it based on our existing CPC and CPA.

If you are interested, please describe the following:

1. Your process and philosophy for setting up new accounts/campaigns from scratch and explain how you would structure all of the elements (campaigns, ad groups, keywords, ads, etc?) of the account.

2. Ongoing campaign management process and philosophy and what you will do on a daily, weekly, and monthly basis.

3. What is included in your bid process (bid management ? manual or automated, split testing, keyword management, keyword refinement, etc?).

4. Reporting process with sample reports

5. Attach Sample review/audits from previous campaigns

6. Explain campaigns you manage right now for clients and how well they are doing re: CTR, conversion rate, cost per conversion, etc.

7. You experience with Google & Bing PPC platforms

8. Mention the industries you have worked with and if you have strengths in particular industries.

We see this job as a partnership and would wish to be proactively involved in the project. Consequently we will require regular and frequent [url removed, login to view] ideal individual will be imaginative and think outside the box. They will ask "what if?" questions, want to run split tests and experiment.

What will get you the job?:

-Professional Process (Proper answers to above questions)

-Transparency

-Past Experience with PPC

-Satisfied Past Client

Kỹ năng: Google Adwords, Tiếp thị qua Internet, Tiếp thị

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Về Bên Thuê:
( 0 nhận xét ) London, United Kingdom

Mã Dự Án: #1613982

8 freelancer đang chào giá trung bình £13/giờ cho công việc này

lataathwani

Hi, We are "Adwords Certified Partners". We have 5 years of experience in Google Adwords Management, Yahoo, Bing & Facebook PPC Advertising Check PM to know more about us. Thanks! Lata

£12 GBP / giờ
(16 Đánh Giá)
6.2
tssv

Google Adwords and Analytics Certified Professional

£10 GBP / giờ
(2 Đánh Giá)
4.1
rkshpal

Hello, Highly Experienced and expert SEO/SEM. Check PMB. Thanks

£20 GBP / giờ
(9 Đánh Giá)
4.1
BaldassarreGroup

Dear Company, Please check your inbox to get to know more about my offer. Warm Regards, Rocco Alberto Baldassarre

£15 GBP / giờ
(3 Đánh Giá)
3.8
shsanjay79

Hello, Active Web Tech Provides Google Adwords/PPC campaigns setup, Get More Contacts and traffic daily according to your target Location. THANKS

£10 GBP / giờ
(2 Đánh Giá)
3.1
wetechics

We Work for Your Profit and We Deliver Top Class SEO Services You will find inside an explanation of the whole PROCESS of the project. We work within client's budget to provide the best results achievable. Please View Thêm

£5 GBP / giờ
(2 Đánh Giá)
2.8
juliusj2006

Hi There, I am PPC certified and I look forward to work with you. I have managed several campaigns like LG bravia, Sony errickson and other seasonal campaign for EMEA and NA regions. Also I am listing my professiona Thêm

£12 GBP / giờ
(0 Đánh Giá)
0.0
sjadon

Hi, I have an expert level PPC experience of 3 years and is managing PPC/Analytics for many e-commerce sites (shopping portals) for which I can provide success stories. I have many case studies in which positive ROI wa Thêm

£15 GBP / giờ
(0 Đánh Giá)
0.0
louise3681

Hi TashKhan, hope you are well. I have over 5 years' experience working in PPC, SEO & Facebook Advertising. I have worked on accounts such as Wowcher, Comet, Jobsite, Superdrug, Avon, Bauer Media and more. I have Thêm

£15 GBP / giờ
(0 Đánh Giá)
0.0