Reach more people (SEO, social) to make smarter career decisions
$250-750 USD
Thanh toán khi bàn giao
The Paper Tuner is a career management resource/archive. Find us here: [url removed, login to view]
We source quality material - articles, videos, etc., reduce the key message into a 120 characters for broadcasting on Twitter and Facebook, and categorize material across topics of Personal Brand, Change, Collaboration, Decisions, Goals, Relationships, and Conversations (inspiring material that doesn't fit one of the previous 6 categories). Our followers are growing slowly.
Myself and a colleague post one resource per day. We do this on a voluntary basis. We typically have to source 15 articles for every one that we feature. For all sources that we feature, we follow the author and publication on Twitter.
This project involves:
- SEO'ing website posts (we use Wordpress platform and SEO app by Yoast)
- Growing our Twitter, Facebook and LinkedIn followers more quickly/effectively
- Driving more visitors to our website (on social media we currently send people directly to the source)
- Growing our Week In Review subscriber base
- A realistic strategy on a shoestring budget for improving the value of The Paper Tuner to a growing fan/follower base
** SEO our website posts:
We currently do this to a minimal level. Looking for all posts to date (approx. 245) to achieve maximum SEO scoring possible in current format. Not in scope but important to note: Most posts do not have much descriptive text which I know would impact the SEO score. This is work in progress and something we may re-address at a later date - i.e. source copywriting services to create short paragraphs describing the source material.
**Social Media fans/followers:
Twitter sits at approx. 692 followers, Facebook at 76, and LinkedIn at approx. 34 on Company page and 6 on Group page. Target is to increase followers to 3000+ on Twitter, 500+ on Facebook and 500+ on LinkedIn. I don't want 'fake' fans - I want genuine, interested people who are most likely to promote The Paper Tuner to their networks.
**Driving more visitors to our website:
As mentioned above, we currently send people directly to the source. This made sense in the beginning, but now that we have more content to show-off on our website, I want people to come to The Paper Tuner for extra value add experience. How can we do this effectively?
**Growing Week In Review subscriber base:
We currently have around 35 subscribers to this week email round-up of featured posts and this needs to grow significantly if we are to achieve an impact and sustain growth. As a result of this job, the target subscriber base needs to reach 500+. We use MailChimp.
**Realistic strategy on a shoestring for continued growth:
We do this because we believe in it. Too much rubbish material out there and we want more people to be able to access genuinely useful material that will make a difference to their careers, earlier on in their working lives. I'm looking for a sustainable strategy recommending the top 10 things we should do differently/better. What free campaigns should we be running? How can we re-package our archives? What value are we missing? Should be move to a member access model? No over-inflated, exaggerated recommendations please. Recommendation not to exceed 2 pages.
ID dự án: #5874687
Về dự án
26 freelancer chào giá trung bình$364 cho công việc này
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