I would need a social media marketing expert to briefly review our website and products (on-line store) and suggest, on a one page, a plan how to introduce a social networking tools into our marketing efforts. we are located in Israel and our current market is local.
Our aim is to use facebook as a platform to increase traffic in our on-line store, to create a group of fans that will be benefited by discount coupons etc. We are now sure what to include in our facebook page, what link/tags should be in our store, should we have shopping page on facebook or just a link, how to take advantage of likes to increase friends etc.
If you are a specialist, you will understand in a minute what we are strugling with....
The product of your work should be a one page strategy plan and specification document for the tech person who will create the facebook page.