I'm looking for a Google Search specialist to provide me with a top level advice on how to structure Google Search account for a multi-product website/shop (IKEA type).
- Campaign structure.
- What optimization practices are recommended to be performed on recurring basis?
- What tests could be done in relation to optimization.
Also, a few questions on recommended approach towards Google Shopping and mobile strategy for Google Ads.
More precise questions attached and website url provided when agreed. It's a small project based on advice level.