I need an article for an email marketing campaign that covers the benefits of using an electrical scooter. My website is still under construction but you can get a general idea of my product by visiting www.voloscooters.com.
My vision for Volo Scooters is to provide the ultimate urban and off road personal vehicle. Its a scooter for adults not to be confused with Vespa type scooters.
What I have come up with is the following target markets:
Commuters going to work, school or short distances within 40km
Camps and event organizers
Workers who need to get around like factory inspectors, parking inspectors, etc
The Go Green community
Adventurous people who enjoy the outdoors in the city or off road
Parents and/or grandparents who have minor mobility issues (e.g. Grandparent can ride the scooter with kids on a trail)
I can go on but this should be a good starting point. The idea here is to provide a simple introduction to my product line using a value proposition.
I look forward to your submission.