Business Content Marketing Analyst

Overview Sound Content Marketing requires the journalist writing the articles to understand what keywords to focus on. This ensures their writing is easily picked up by google and positioned as close to page one as possible. The content marketing analyst role is required to research the specific industry to understand where the opportunities lie from a keyword and industry influencer point of view. Tasks - Content Marketing Plan Research - Deep keyword analysis – based on topics presented by strategy team, provide a list of top performing keywords. - Grouping keywords – arrange keywords into groups based on a key theme. -Similar Content Research - Based on keyword groups/themes – find and compile similar content to assist journalist to write original content. - Key influencer research – List key influencers / journalists / bloggers / websites who write about similar topics. -On-site Content Marketing Performance Management - Monitor keyword rankings and provide monthly reports. - Monitor competitors rankings and provide monthly reports. - Monitor influencers and provide monthly reports. - Provide keyword opportunities to journalists based on new topics and trends. - Set up and implement internal linking strategy between articles and reviewing existing campaigns to ensure authority is passed between articles where relevant, and into key site pages - Review and action on site setup for optimal SEO strategy, we have a team of developers who can action any directions The successful applicant will be required to meet at pre-planned times for voice and chat meetings over Skype during Australian business hours 9-5. The successful applicant must have good knowledge and experience in implementing the above and must be an empowered freelancer to make the best decisions to meet the objectives. We have a number of projects managed for clients and also an internal project that requires part time work. Case studies of work is appreciated.