Note: Only people who have responded to questions will be contacted. Please write your answer. Respond you will be top of the list to work with us for long term
We seeking a dynamic individual to drive aggressive growth in traffic and conversions from digital advertising. Applicants should have significant experience managing a large paid acquisition budget and delivering outstanding ROAS. Agency experience is a plus. The candidate should have extensive digital advertising, analytics and performance optimization experience, and align with a socially responsible mission.
The Online Marketing Manager will be responsible for driving growth through Facebook advertising and other digital platforms. The successful candidate will combine the ability to select compelling campaigns and develop effective ad creative with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), and ROAS.
Optimize a significant monthly spend to drive both short-term and long-term revenue growth
Spearhead paid search and Facebook marketing with a significant emphasis on performance-based optimization
Ad Operations – design new ad creative, use A/B testing with alternative images and copy, optimize campaigns, track and report on key performance metrics.
Aggressively test new approaches and new advertising products and placements
Identify best practices to maximize ROAS.
Work with performance data to compile and analyze metrics, make decisions and optimize campaign performance and balance.
Manage relationships with ad distribution channels, outside vendors, and agencies.
Partner with staff from across departments as a liaison on projects, new procedures, new systems, workflows or creative issues as requested.
Maintain Ad Ops processes and best practices and provide suggestions to leadership on improvement opportunities
Please Answer those Questions :
1- What is the max acceptable CPC of a campaign that had a $200 LTV, 2% conversion rate from signup, 50% signup rate? Please also explain how you arrived your answer.
2- Paid subscribers spend an average of $100/month, stay 3 months, and we have a gross profit margin of 30%. Calculate LTV, and please explain your work.
3- If you want to do a Google Ads Re-marketing campaign for Cambly that aims to acquire 1000 new users: - What kind of ad would you try? - What kind of targeting would you use? - What would you bid on? - How much would you pay for each bid? - How would you evaluate it is performance?
21 freelancer đang chào giá trung bình $56/giờ cho công việc này
Hi Greetings I can setup Digital marketing campaigns with Google Ads for your website. 1-$2-3.5cpc, 2- LTV $130 approx, 3- Remarketing via different formats which ever suitable Thanks