Gautam Hotel , one of the BUDGET Hotels in the holy and historical city of India Varanasi, also known as Benaras, providing services and facilities as any luxury hotel of modern times. We have been in the hospitality business since 30 years and have successfully hosted and extended services for many business and leisure groups and individual travelers. Centrally located in Varanasi, we operate with a 24 hour front desk to welcome and assist guests. It lies at a distance of 25km from the Varanasi airport and 1.5km from the Railway station and the Ghats.
As a business, we are looking to strengthen our presence online and hence on lookout for a freelance digital marketeer who can truly help us establish our place on various platforms such as Google , make my trip , etc via an end to end digital marketing solution. The end goal is to increase the volume of hotel bookings during both on and off season via online platforms (preferably from hotel's website).
1. Plan & execute all digital marketing including SEO/SEM , marketing database, email, social media & display advertising
2. Design , build & maintain our social media presence
3. Measure & report performance of all digital marketing campaigns, assess against goal (ROI & KPI's)
4. Optimise spend & performance basis insights
5. Collaborate with other vendor partners such as Makemy trip , agoda , etc.
6. Creation of Monthly Plan basis which all activities will be executed & tracked