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Performance Marketer Needed — EdTech Webinar Launch & Enrollment Campaign (AWS Cloud) Drive registrations for first live tech webinar and convert attendees into paid course students. Fixed-price + performance bonus EdTech experience required Short-term · 2–3 weeks Urgent · First batch About the project Who we are a newly launched EdTech brand offering instructor-led online training for AWS cloud certifications. We are preparing to run our first live tech webinar as the gateway to enrolling students into our paid AWS courses. The webinar is free to attend and designed to build trust, demonstrate our instructors' expertise, and convert attendees into paying students on the spot. What we need from you We are looking for a skilled performance marketer with demonstrated experience running paid digital campaigns in the EdTech space. Your primary goal is to drive maximum qualified registrations for our webinar through targeted, cost-efficient paid campaigns — then support the post-webinar conversion push to turn attendees into enrolled paid students. This is a short-term paid pilot assignment. Exceptional results will lead to an ongoing engagement with a higher retainer and performance bonus structure. Target audience Who we want in the webinar Working IT professionals and fresh graduates in India interested in AWS certifications (Solutions Architect, Cloud Practitioner, DevOps Engineer). They are actively job-seeking, looking for salary growth, or preparing for a cloud career switch. Age 21–35. Primary cities: Bangalore, Hyderabad, Pune, Chennai, Delhi NCR, Mumbai. Secondary: Tier-2 tech cities. Your deliverables ✓ Campaign strategy document: platform selection rationale, audience targeting plan, and budget allocation across channels (submit before any spend begins) ✓ 3–5 ad creatives (static banners + copy) optimised per platform for webinar registration ✓ Campaign setup and live management across at least 2 platforms (must include Google Search or Meta; LinkedIn preferred as a third channel) ✓ Landing page copy or optimisation recommendations for the webinar registration page ✓ Daily performance check-ins for first 5 days; weekly report with CPL, CTR, ROAS breakdown ✓ Post-webinar retargeting campaign targeting attendees who did not convert to paid enrolment Ad spend is released in weekly top-ups. We retain access to all ad accounts at all times. All creatives, copy, and audience data produced belong to our Org. Required skills & experience You must have run paid campaigns specifically for an EdTech or online learning brand. Please do not apply if you do not have EdTech campaign experience — we will ask for proof. Google Ads (Search + Display) Meta Ads Manager LinkedIn Ads EdTech campaign portfolio Webinar funnel experience CPL optimisation GA4 / UTM tracking Retargeting campaigns A/B creative testing Landing page CRO What to include in your proposal ✓2–3 sentences on why you are the right fit specifically for an AWS course EdTech brand ✓1 previous EdTech campaign result: the product, budget spent, CPL achieved, and conversion outcome ✓Which 2 platforms you would prioritise for this webinar campaign and why (50 words max) ✓Your proposed CPL target for webinar registrations and how you plan to hit it
Project ID: 40411228
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Active 6 days ago
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With proven expertise in digital marketing, advertising, and social media management, my team at Zayer Tech is uniquely qualified to excel in your EdTech Performance Marketing project. We have extensive experience running paid campaigns for EdTech or online learning brands, and this is especially important when capturing the attention of a very specific target audience, like IT professionals and fresh graduates in India interested in AWS certifications. in-detail Several creativity options to determine what's most effective in capturing your specific audience's attention. We understand the value of urgency tied to this project's timeline and our solution-driven approach will ensure timely delivery without compromising quality. Zayer Tech isn’t just about executing tasks flawlessly; we are dedicated to truly understanding your organization vision, mission, and goals so we can align our work to deliver. EdTech is a fast-paced and ever-evolving terrain, but with our AI-driven solutions, we streamline your process for efficiency and innovation. Engaging us for this project means entrusting with experts sophisticated in EdTech marketing who will not only meet your objectives in the short term but also establish a foundation for continued success if you choose to engage long-term. Let’s partner together to create ripples across the EdTech industry!
₹7,000 INR in 7 days
4.8
4.8

With 6+ years of experience in performance marketing, I’ve scaled EdTech webinar funnels from registrations to paid enrollments, especially for tech/certification audiences like AWS where intent and career outcomes drive conversions. Why I’m a Fit (AWS EdTech) I understand the psychology of IT professionals—job switch, salary growth, certification urgency. I build funnels that attract high-intent learners and convert them post-webinar, not just cheap registrations. Proven Result • EdTech (Cloud/Data Certification Program) • Budget: ₹3L • CPL: ₹120 • Outcome: ~22% attendance → 7% paid conversion (positive ROAS) Platform Priority (50 words) Google Search + Meta Ads. Search captures high-intent users actively looking for AWS certifications, ensuring quality leads. Meta scales reach using interest and lookalike targeting (IT professionals, job switch audience). Together they balance intent and scale, optimizing CPL while improving webinar attendance and conversion rates. Proposed CPL Target: ₹120–₹180 • High-intent keywords (AWS, cloud jobs, certification prep) • Hook-driven creatives (salary growth, career switch angle) • Landing page CRO (clear agenda, proof, urgency) • Retargeting (visitors, video viewers, drop-offs) • Daily A/B testing + budget optimization Focused on qualified registrations that convert into paid students, not low-quality leads. Ready to launch immediately.
₹3,000 INR in 9 days
2.9
2.9

SELF-ADMISSION PROPOSAL Professional Profile: Marketing & Administrative Staff To: Company/Employer Dear Sir/Madam, Through this proposal, I would like to offer myself for a position requiring expertise in both marketing and administrative staff. I believe the combination of my skills in both areas can make a positive and efficient contribution to the company's progress.
₹7,000 INR in 7 days
0.0
0.0

Subject: Performance Marketer & PM for AWS Cloud EdTech Campaign I am a results-driven strategist with experience in the EdTech sector, specializing in high-conversion webinar funnels. My approach combines data-backed marketing with rigorous project management to ensure your AWS Cloud enrollment targets are met within the 2-3 week pilot phase. Answers to your specific requirements: 1. Why I am the right fit: I have a proven track record in managing instructor-led training campaigns. As a PMP-trained professional, I focus on the entire funnel—from the first ad click to the final enrollment—ensuring a seamless journey for your IT professional audience. 2. Previous EdTech Result: Product: AWS Solutions Architect Certification Prep. Budget: $2,500 (2-week sprint). CPL achieved: $1.20 per webinar registration. Outcome: 15% conversion rate from attendee to paid student. 3. Preferred Platforms: I prioritize Google Search (capturing high-intent users searching for 'AWS Certification') and LinkedIn Ads (precise professional targeting for DevOps/Solution Architects). These platforms offer the highest quality leads for technical B2B education. 4. Proposed CPI Target & Plan: My target CPI for webinar registrations is ₹150 - ₹200. I will achieve this through rigorous A/B testing of ad creatives, optimizing landing page load speeds, and implementing a 5-day post-webinar retargeting sequence to maximize ROI.
₹7,000 INR in 7 days
0.0
0.0

Hi, I am a performance marketer with experience in education funnels and webinar based acquisition campaigns, which makes this a strong fit for your AWS EdTech launch. I understand the goal is not just registrations but high intent learners who can convert into paid students after the webinar. For this campaign, I would prioritize Google Search to capture active AWS certification intent and Meta Ads for scalable interest based targeting and retargeting across Indian metro and Tier 2 cities. If needed, LinkedIn can be added for higher quality working professionals, but I would keep initial focus on cost efficient high volume channels. My approach includes a clear pre campaign strategy, platform specific creatives, continuous A B testing of ads and landing pages, and strict CPL optimization using GA4 and UTM tracking. I would also build a retargeting funnel for webinar attendees who do not convert into paid enrollments. In past EdTech campaigns, I have managed webinar and course funnels with focus on CPL reduction and conversion optimization through audience segmentation and iterative creative testing. I can start immediately and focus on delivering qualified webinar registrations at an optimized CPL while improving conversion quality over time. Best regards, Saad A.
₹1,500 INR in 7 days
0.0
0.0

Indore, India
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