Let me you tell you about the project. It's an e-commerce website, tee shirt apparel line. The brand focuses on giving a voice to communities and groups often marginalized and/or subjected to indignities they are often unable to verbally address, but want to confront the biases, stereotypes, and racial attitudes through their clothing. Target audience is mainly people of color, black consciousness, woke individuals, LGBTQ community, socially and politically active, liberal/progressive, minority college students (HBCU students).
I'm looking for some to assist with strategy and execution in the following areas:
Creative, imaginative content that is edgy, cool and innovative and sparks dialogue and engagement with our target audience
-Social media engagement
-Targeting and re-targeting of our audience via pushing of social media ads
-A/B testing of ads
-Analyzing data results from campaign
the project is Print on Demand (POD)