Experienced Marketer for eCommerce App Expansion in African Markets

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We are in search of a highly skilled and experienced marketer to join our team on a freelance basis. Our focus is on promoting an eCommerce application designed specifically for the informal retail sector across various African markets. The ideal candidate will possess a deep understanding of advanced marketing strategies and tactics, particularly in driving app installations, utilizing Google Ads (AdSense), Facebook Ads, and other essential skills to bolster adoption and user engagement.

Responsibilities:

- Develop and execute comprehensive marketing strategies tailored to the diverse African markets to drive app installations and usage within the informal retail space.

- Implement and manage Google Ads (AdSense), Facebook Ads, and other paid advertising campaigns to maximize reach, engagement, and conversions.

- Utilize advanced analytics tools for attribution, monitoring performance metrics, and optimizing campaigns for maximum ROI.

- Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development, user experience, and business objectives.

- Conduct market research to identify trends, consumer behavior, and competitive landscape, leveraging insights to refine marketing strategies.

Requirements:

- Proven track record in successfully marketing mobile applications, preferably within African markets or similar contexts.

- Expertise in Google Ads (AdSense), Facebook Ads, and other advertising platforms, with a focus on driving user acquisition and retention.

- Proficiency in advanced analytics tools for performance tracking, attribution modeling, and data-driven decision-making.

- Strong understanding of the informal retail sector in African markets or experience working within similar sectors.

- Excellent communication skills and ability to work in a dynamic, cross-functional environment.

Additional Information:

This is a freelance position with the potential for ongoing collaboration based on performance and project outcomes. We are looking for someone passionate about leveraging their marketing expertise to drive impactful change in the eCommerce space within African markets.

If you are a results-driven marketer with a deep understanding of advanced marketing concepts and a passion for driving adoption in diverse markets, we'd love to hear from you!

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ID dự án: #37468584

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