We're seeking an Adwords expert manage and optimise Google Adwords campaigns for our site.
Our platform is membership-based, with sellers paying a fee to open a shop and list items, and buyers paying a fee to contact sellers, arrange orders and unlock exclusive content.
We already have campaigns running and they are profitable, but we're now looking to increase ROI even further by optimising and monitoring campaigns.
We'd need you to perform an audit of the current set up and then suggest changes where necessary.
One of the other tasks would be testing different ad texts and variations.
In cover letter please advise you preferred campaign set up. For example, do you use exact match, mbm etc.