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We’re looking for a passionate Search Specialist to join our marketing team. You’ll play a key role in both formulating and executing our global Paid Search strategy.

You will need to:

~Form part of the paid team and work together across Google Ads, Facebook, and Display & Video 360, on a global scale

~Manage, optimize and scale campaigns, its structure, keywords, ads and landing pages while maintaining a healthy ROI, so that we can reach more of our ideal users over time

~Have ownership of budgets, strategy development and execution, of paid search, paid social and Display & Video 360 related campaigns

~Create and implement campaigns that are aligned with our user journey

~Write, test and iterate ads and coordinate with the team in developing ad visuals and landing pages to improve overall ROI

~Collaborate with the marketing team to maintain a consistent brand voice and message across all campaigns.

~Be thinking about whether we should be testing other channels and which ones these are

~Deliver the reporting capabilities we need to ensure we’re moving in the right direction across all aspects of our activity

~Be part of building up our programmatic efforts using ~Display & Video 360

Requirements:

~You have a background of running large, successful search campaigns, ideally for a fast-growing business or agency

~Have a mindset of putting customers first. There is no point in doing search unless you understand how you’re helping the end user

~You’re an Excel wizard that’s comfortable with complex reports, pivot tables and not afraid of spending time in your spreadsheets

~The ability to self-manage, juggle multiple priorities and pay strong attention to details

~You live and breath campaign performance data and know exactly what levers to pull when optimising a campaign against specific KPIs

~The ability to contribute to an innovative, collaborative and fun team-based environment

~Desire to work in a caring, transparent, and giving work environment, in line with Hotjar’s company values, culture and ways of working

The compensation:

The budgeted compensation range for this role is $24000 to $36000, annually. Ranges are based on market research.

Kĩ năng: Tiếp thị qua Internet

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Về Bên Thuê:
( 0 nhận xét ) Pretoria, South Africa

ID dự án: #18791540

8 freelancer đang chào giá trung bình $2375 cho công việc này

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Hey there, Is this position available for a newbie? I have strong skills in Excel and well versed over computers and keyword searching (we used to do a lot of research work for clients as well). I've worked as an ac Thêm

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